4. • In 1930, Dr. Minoru Shirota, a scientist
in Japan became the first in the world
to succeed in culturing a strain of
Lactic acid bacteria beneficial to
human health.
• He called this bacterium Lactobacillus
casei strain Shirota ( LcS)
The Birth of Yakult
The First Yakult bottle (1935)
5. Shirota-ism
• Prevention is better than Cure –
Emphasis should be placed on
Prevention rather than Cure.
• Healthy Intestine leads to a long life –
Human beings absorb nutrients through
their intestine. Making the intestine
strong leads a healthy and long life.
• A price that anyone can afford –
The goal of providing as many people as
possible with easy access to
Lactobacillus casei strain Shirota which
protects the intestine.
6. Gut Function
• The Gut digests the food and absorbs the
nutrients that are needed by our body.
• It plays an important role in protecting
us from our enemies like harmful
bacteria, viruses and cancer cells.
• The Gut helps us to remove waste
material from our body by forming stool.
We usually do not pay much attention to our gut, although it performs
three important roles – 24 hours a day, 365 days a year.
7. Definition
Live micro organisms which when
administered in adequate amounts
confer a health benefit on the host
FAO / WHO (2001)
8. What is Yakult?
• A Fermented milk drink (probiotic) with over 6.5
billion beneficial bacteria (Lactobacillus casei strain
Shirota)
•Largest selling Probiotic drink globally,
consumed by more than 30 million people
every day across the globe
• A functional food with proven health
benefits established through 80 years of scientific
research
10. Clinical Evidence from India
Double blind RCT involving 3585 children between 1 and 5 years was
conducted at National Institute of Cholera and Enteric Diseases (NICED)
in Kolkata.
Probiotic group -1802 children, Nutrient group -1,783 children
Intake period – 12 weeks, Follow up – 12 weeks
Incidence of diarrhoea in the probiotic group was significantly lower in the
probiotic group than in the nutrient group
Protective efficacy -14%
Sur D et al Role of probiotic in preventing acute diarrhoea in
children: a community-based, randomized, double-blind
placebo-controlled field trial in an urban slum.
Epidemiol Infect 2011, 139: 919-926.
11.
12. Price: Rs. 50 (5 bottles pack)
Storage: Keep refrigerated below 10 °C
Expiry: 40 days from date of manufacturing.
Benefits of Yakult
• Helps improve gut function
• Helps build immunity
Clinically proven through years of research
13.
14. My family was introduced to this delicious drink by a
Yakult Lady.
“My family is hooked to Yakult.”
Hanif Somji with Jenice, Jehan and Mishka (Pune)
My family is more active and our digestive system is also
stronger.
“Thank you Yakult!”
Sunaina and son Prashant Garg (Pune)
Yakult has been very beneficial for the health of my family.
I also appreciate the Yakult home delivery system that
ensures our weekly supply of Yakult.
“We are a healthy Yakult family!”
Simran Tejujua (New Delhi)
15. It has even strengthened our immunity.
“We love this tasty healthy drink!”
Rishika Madaya and daughter Alaina (Bangalore)
I have even introduced Yakult to my wife and friends.
“At 68, I drink Yakult regularly.”
Cdr. Saxena with wife Weena (Pune)
Yakult has really helped my children build a stronger immune
system for a healthier day, every day.
“I strongly recommend Yakult .”
Monisha Pandit and daughter Anuja (Pune)
Feedback from customers…