Leo Leaps is a partnership with the Experience Institute, offers a self-directed learning program for Leo Burnett employees. After being one of the 20 employees accepted into the program, I began to craft my leap journey from Slactivist to Activist. Within that journey I designed a creative project that helps people articulate their thoughts and feelings about their identity.

1. Pilar McQuirter
@pilar_chicago

2. Pilar McQuirter
@pilar_chicago
From Slactivist to Activist

3. Pilar McQuirter
@pilar_chicago
pilar

4. Pilar McQuirter
@pilar_chicago
Rekia Boyd, 22 Tamir Rice, 12
Laquan McDonald, 17
Eric Garner, 43
Michael Brown Jr., 18
Trayvon Martin, 17
Freddie Gray, 25
Joshua Beal, 25
Philando Castile, 32

5. Pilar McQuirter
@pilar_chicago
i decided to use
my platform
online to talk
about social
injustices in the
US

6. Pilar McQuirter
@pilar_chicago
everyday, i shared something relevant
and everyday,
my facebook feed was transforming into an
echo chamber of death

7. Pilar McQuirter
@pilar_chicago

8. Pilar McQuirter
@pilar_chicago
there would be
informative/passive
content

9. Pilar McQuirter
@pilar_chicago
there would be
“BREAKING NEWS”
headlines like this

10. Pilar McQuirter
@pilar_chicago
i noticed there was a major problem with
people not truly understanding one
another
and the heart behind the issues that
impacted these groups

11. Pilar McQuirter
@pilar_chicago
*unedited photo of me feeling v sad bc facebook wasn’t what it used
to be

12. Pilar McQuirter
@pilar_chicago
i’m a slactivist
someone who
only shares what’s
wrong with the
world

13. Pilar McQuirter
@pilar_chicago
twitter.com

14. Pilar McQuirter
@pilar_chicago
Arielle
Gallione

15. Pilar McQuirter
@pilar_chicago
Arielle
Gallione

16. Pilar McQuirter
@pilar_chicago
Arielle
Gallione

17. Pilar McQuirter
@pilar_chicago
once i knew i was
inspiring others, i felt a
responsibility to lead by
example

18. Pilar McQuirter
@pilar_chicago

19. Pilar McQuirter
@pilar_chicago
in all of this,
i found it hard to engage people around
me

20. Pilar McQuirter
@pilar_chicago
content for humanity
brings awareness to social injustice
issues by focusing on the human story

21. Pilar McQuirter
@pilar_chicago
designed this project to be a
therapeutic/constructive exercise for
people who have been impacted by
social injustice issues

22. Pilar McQuirter
@pilar_chicago
intended to engage
silent allies
people who are aware of social injustice
issues, but struggle with showing support
and empathy

23. Pilar McQuirter
@pilar_chicago
produce reactive and proactive content
with the intent of aiding positive and
constructive change

24. Pilar McQuirter
@pilar_chicago
reactive content is created with the intention of being
supportive by showing empathy and encouragement after a
traumatic event
proactive content is created with the intention of educating
someone and inspiring change

25. Pilar McQuirter
@pilar_chicago
living online
where i knew my audience was the most
comfortable

26. Pilar McQuirter
@pilar_chicago
finding support was difficult,
until i joined leo leaps

27. Pilar McQuirter
@pilar_chicago
Carol Rossetti

28. Pilar McQuirter
@pilar_chicago
Malcolm
London
poet-educator-activist-
rapper
“We don’t have to engage in
grand, heroic actions to
participate in the process of
change. Small acts, when
multiplied by millions of
people, can transform the
world.”
Howard Zinn

29. Pilar McQuirter
@pilar_chicago
now, i’ve developed a community who have
committed to lending their voice and talent

30. Pilar McQuirter
@pilar_chicago
be the change you
wish to see.
if you see
something,
say something.
treat others how
you want to be
treated.