Guy Kawasaki - Pazarlama Zirvesi 2011

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6 likes•1,640 views

The document provides tips for achieving enchantment by changing hearts, minds, and actions in 3 or fewer sentences. It recommends 1) achieving likability through genuine smiles, 2) gaining trustworthiness by trusting others and focusing on quality over quantity, and 3) launching initiatives using a method that is deep, intelligent, complete, empowering, and elegant. The overall goal is to enchant others through stories, value, insights, assistance, community building, and influencer marketing.

Sports Business

Enchantment
The Art of Changing Hearts,
Minds, and Actions

Guy Kawasaki
guy@alltop.com

Make a
Duchenne smile

Orbicularis oculi
muscle

3 Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant

Provide value
Information

Insights

Assistance

PDF from Gina@garage.com

Slides by AnaFxFz.com

Guy Kawasaki har vært en av de store evangelistene i Apple. Senere har han jobbet som rådgiver for Motorola i kampen mot iPhone. Nå har han skreddersydd et foredrag for oss til IT-tinget. Han er en av verdens mest ettertraktede foredragsholdere. Hans store erfaring og kompetanse på innovasjon og bygging av bedriftskultur har resultert i hele 9 bøker. Hans foredrag er skreddersydd for hver forsamling så her har alle som melder seg på en mulighet til å påvirke innholdet.

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