Guitarras is a guitar store that sells various types of guitars including electric, classic, acoustic, and bass guitars from brands like Fender. The store aims to have a wide selection of guitars to meet the needs of its diverse customer base, from beginners to experienced players of different ages. Employees are not required to have experience but should be strong and confident in helping customers. The business goals include hiring employees, selling 25 guitars in the first month, and eventually expanding across the state through new store openings. Guitarras differentiates itself from competitors by prioritizing customer care and offering perks like monthly sales and returns within months.