AT GUINNESS WORLD RECORDS WE HAVE BEEN ENGAGING AUDIENCES AND CELEBRATING PERFORMANCES GLOBALLY FOR OVER SIX DECADES. We are recognised as the pinnacle of achievement in over 200 countries - our books, TV programmes, online stories, attractions and educational materials are enjoyed by millions of people every day. We asked ourselves a question - could we bring this level of authenticity, passion, integrity and celebration to the employee engagement stage? Well, for the past five years we have been listening to our corporate clients and honing our skills to bring a variety of record-breaking themed services to the meetings and conferences industry - catering for different desired outcomes, styles, audiences and budgets. Whether you want to energise your audience, build teams or unite everyone behind a common cause, here for the first time is the Guinness World Records Engage programme.

1. GUINNESS WORLD RECORDS ENGAGE
For Meetings, Conferences, Employee
Engagement and Events

2. Here at Guinness World Records,
we’ve spent sixty years championing
those who go further, faster or higher
than anyone else on earth.
But we’re not talking comic book legends
or big-screen superheroes.
Record-breakers are ordinary people who
do extraordinary things.
Authenticity, passion, integrity and,
above all, celebration are the
cornerstones of our employee
engagement events. So we’re
swapping lanyards for lifelong
achievements, and mixing formal
receptions with purpose-filled
record attempts.
Whether you want to energise
your audience, build teams or
unite everyone behind a common
cause, we’re proud to present the
Guinness World Records Engage
Programme.
KEY BENEFITS
Our clients turn to us for:
Team-building experiences
Increasing employee engagement
Energising meetings & conferences
Power charging internal events
Fastest time to complete the
Three Poles challenge (female)
and Fastest unsupported North
Pole trek by a female.
Cecile Skog - Norway
From break-away-from-the-norm days
to show stopping conferences
we’re making your events extraordinary.

3. Unify people by working towards the
same ultimate goal – with the ongoing
support of Guinness World Records
coaches.
Fire up teams and set the context using
the Guinness World Records Champions
Presentation.
Do something truly one-off - every event
is unique.
Get instant verification via a
Guinness World Records adjudicator.
Become a Guinness World Records title
holder and walk away with a certificate
and the chance to feature in our
world-famous book.
KEY BENEFITS
Largest aerial acrobatic display
2014 Nanjing Youth Olympic Games
Organising Committee and Dengfeng
Songshan Shaolin Tagou Martial Arts
School (China) in Najing, China
You don’t have to wear a cape or fly past
skyscrapers to be seen as a superhero.
In our eyes, nothing can unite people
and transform them into corporate
innovators better than attempting and
breaking a Guinness World Records title.
It all begins by pinpointing the very
best title for you to attempt – with
customised consultancy to suit your
event schedule, space and budget.
As a real life achievement that has a
value outside of any conference or
work environment, we know that your
record-breaking events will be talked
about for years.
Unite: the ultimate in employee team work where you
take on the rest of the planet to attempt o ne record
as one team to become the world’s best.
ENGAGE TO UNITE

4. ENGAGE TO UNITE:
KEY FEATURES
Record Title Broken:
Longest line of
origami sculptures
Self-contained
turn key event
Timeframe of
45-180 mins
GWR provides:
PM, MC, coaches,
adjudicator and
record-breaking
equipment
Records
custom researched
by experts from the
Records Lab
This unique once-in-a-lifetime opportunity
brought our teams together and enabled
us to achieve the target through strong
collaboration – the same collaboration
we strive to achieve with our customers,
which lets us grow with them in a trustful
relationship.
Bert Wolfram
CEO of Continental Japan
“
”
Engaging and bonding multi-cultural employees as one team
Participation:
600 employees
participated in the
record-breaking attempt

5. One person can do exceptional things.
But a whole group of people, working
together, can make something
extraordinary happen.
Small groups of eight work on
a real-life record title – creating a plan
of action to tackle it using teamwork,
logic, and trial and error.
Their improvements are recorded
as a group and ultimately they are
measured on the world stage.
After practising and honing their
approach, the team will finally attempt
a record in the presence of an official
Guinness World Records adjudicator.
Understand shared goals with the
Guinness World Records Champions
Presentation
Pitch yourself against colleagues, peers
and connections across the globe
Become a world-class team
Reach the top of the leaderboard and
have an official attempt in front of
the adjudicator
Break down departmental barriers with
dynamic engagement
KEY BENEFITS
Most people crammed
in a Smart car
Glendale Cheerleading team
Build Teams events explore how colleagues or
delegates can team up to work more productively
and effectively, forming an in-house superhero squad.
ENGAGE TO BUILD TEAMS

6. Record Titles Broken:
Fastest time to pass
8 jumpers through a
team of 8
Most high fives in relay
in 3 minutes
Most people playing
wrist bells
“
”
Participation:
600+ employees
participated in the
record-breaking attempt
ENGAGE TO BUILD TEAMS:
KEY FEATURES
A team building approach to the quintessential Christmas party
The event was a big challenge with more
than 600 employees taking part. The debrief
from both ends of the client team was really
successful and the folks that got involved really
enjoyed it. They broke three of the four records
they took part in and there was a joint sense of
achievement at the end of it.
Simon Edwards
Managing Director D&D
Conference & Event Management
Timeframe of
60-120 mins
Attempt 4 records
from the pre-set
menu
Teams of 8
catering for a
range of spaces
from table top
to larger areas
Digital leaderboard
allows you to see
how you measure
up in the world

7. Whether you need an ice-breaker
or something to break up long days
working in a conference hall,
a Guinness World Records attempt
can bring more energy to an event
than caffeine and cookies combined.
Designed to super-charge your attendees
or audiences, we’ll invite them to attempt
a variety of records – without having to
leave their seats.
Whilst the emphasis is on having fun,
our official adjudicator will be on hand
so there is always the possibility of
breaking that elusive record title.
Create an adrenaline fuelled launchpad
for your conference
‘Break the ice’ and power up audiences
of 100+
Set the scene with our Guinness World
Records Champions Presentation
Find out instantly if it’s been a
record-breaking success via an official
Guinness World Records adjudicator
KEY BENEFITS
Longest Chain of sleds
Oberpinzgauer Fremdenverkehrsförderungs
- und Bergbahnen AG (Austria)
in Bramberg, Austria
Energise invigorates your conference or audience
by challenging them to attempt a variety of records
- as a group and as individuals.
ENGAGE TO BUILD TEAMS

8. Online Reach:
#EVCOMLives16 reached
338,000 users & generated
466,000 impressions
289,000 readers reached
“
”
Crowd pleasing record attempt ups the ante at industry awards
Participation:
300+ EVCOM members
participated in the record
attempt.
ENGAGE TO ENERGISE:
KEY FEATURES
The buzz and enthusiasm of the audience was
incredible and it was fantastic to see hundreds
of white gloves waving throughout the venue.
Andrew Winterburn
Managing Director D&D
Conference & Event Management
Pick from a
menu of pre-set
records
Between
20-60 mins
or break up into 2-3
sessions to allow
for multiple attempts
Digital leaderboard
allows you to see
how you measure
up in the world
Self-contained
turn key event

9. BESPOKE
RECORD-BREAKING EVENTS
ENGAGE BESPOKE:
KEY FEATURES
Timeframe of
1 hour to 1 year
Multiple rooms -
mixture of team
and individual
records
Self-contained
turn key event
GWR provides:
PM, MC, Coaches
Adjudicator and
record-breaking
equipment
Being a superhero is synonymous
with being unique.
That’s why we also work with
partners to design bespoke
Guinness World Records events that
turn the ordinary into something
truly out of this world.
From day-long one-offs to conference
work that lasts for months, bespoke
events are about standing out from
the crowd.
We’ll happily work with you to deliver
an unforgettable event that draws on
our experience in this area, but that’s
designed with your specific needs and
goals in mind.

10. Enjoyed greater employee engagement
Benefited from breakdown of departmental silos
Created a sense of unity across the business
Made heroes out of their employees
OUR CLIENTS HAVE

11. 12 million Facebook Fans
750 million Global TV viewers annually
138 million books sold to date
400 million YouTube viewers
1.5 million YouTube subscribers
53,000 record applications and enquiries annually
EXTRAORDINARY STATS

12. Engage to Unite - from £8,500
Engage to Build Teams - from £4,000
Engage to Energise - from £4,000
Engage Bespoke - POA
OUR RECORD RATE CARD

13. When you’re ready to do something
Officially Amazing, here’s how to reach us:
engage@guinnessworldrecords.com
Talk to us: +44 (0)20 7891 4517
@GWR
linkedin.com/company/guinness-world-records
www.guinnessworldrecords.com/ENGAGE
LETS DISCUSS YOUR
RECORD