This document provides a simple guide for structuring presentations strategically. It recommends beginning with your purpose and main idea, and then starting with "why" to give the audience a reason to listen. The main message and idea should then be shared, followed by a call to action. Time should be left for questions and answers to reiterate the main idea and call to action. The presentation structure starts and ends by bookending the purpose and main idea.

1. COMMUNICATING
STRATEGICALLY
HOW
TO
STRUCTURE
YOUR
PRESENTATION
A
SIMPLE
GUIDE
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@chemapalomares

2. YOUR
PURPOSE
+
MAIN
IDEA
START
WITH
WHY
(GIVE
A
REASON
TO
LISTEN)
MESSAGE
MAIN
IDEA
CALL
TO
ACTION
Q&A
MAIN
IDEA
+
CALL
TO
ACTION
ASSERTIVENESS
EMPATHY
@chemapalomares
START
END

3. YOUR
PURPOSE
+
MAIN
IDEA
START
WITH
WHY
(GIVE
A
REASON
TO
LISTEN)
MESSAGE
@chemapalomares

4. CALL
TO
ACTION
5
TOP
Q&A
MY
WAY
TO
EMPATHIZE
1.
2.
3.
4.
5.
@chemapalomares