Masaru Ibuka and Akio Morita demonstrated several leadership competencies and qualities in founding Sony. They complemented each other, with Ibuka focusing on innovation and Morita on marketing. Ibuka was a visionary who could foresee new applications for technology, while inspiring engineers. They overcame challenges like limited resources through a strong spirit of innovation. Both were innovators, far-sighted, motivating leaders who were driven, open-minded, and willing to share leadership. They displayed transformational leadership by developing a strategic vision for Sony, communicating this vision, modeling the vision through their actions, and building commitment to the vision among employees.
Gestão estratégica de pessoas atração e retenção de talentos rev01Rafael Dicena Filho
Um grande guru de RH uma vez me disse: Dicena ao falar com as pessoas você precisa acertar em três coisas: Ser honesto com o conteudo, acertar na forma e ter tato para falar com gente.
Obrigado Wilson
Gestão estratégica de pessoas atração e retenção de talentos rev01Rafael Dicena Filho
Um grande guru de RH uma vez me disse: Dicena ao falar com as pessoas você precisa acertar em três coisas: Ser honesto com o conteudo, acertar na forma e ter tato para falar com gente.
Obrigado Wilson
TechConnex is the only member-directed industry association in the Greater Toronto Area entirely focused on the growth of small and mid-sized tech businesses and their people through the sharing best practices, business insights and bright ideas.
A Business Built To Last: A Case Study of SonyEarl Boyd
A look at Sony demonstrates the role mission/vision/values alignment with objectives/strategies/tactics played in its rise to become a multinational corporate leader.
In 1946, on the heels of the end of World War II, the quality movement began in Japan. The country committed itself to become an economic superpower. Stating it is one thing, doing it is another.
A case study is a part of an academic curriculum. It involves intensive study about a particular person or company. Many students seek case study help to achieve better grades in exams. We learn from Sony case study how it grew over the years and what makes it still a popular brand.
The Inspiring CEOs to Watch 2020 features the stories of CEO's that have inspired many with their journey and the way they have stood different in their industry domains
While there is no blueprint or checklist that one can follow to gu.docxalanfhall8953
While there is no blueprint or checklist that one can follow to guarantee the success of a business, much can be learned from analyzing those that have failed and those that have flourished during the same time period and under similar circumstances.
Write a paper of no more than 2,000 words.
Part 1: Business Failure Analysis
Select a business that failed and one that succeeded within the last 5 years.
Identify each organization’s objectives, vision, and mission.
Determine the indicators of the business failure and success from research. These may include aspects of the leadership style, communication, structure, and so forth.
Describe how specific organizational behavior theories could have predicted or explained the company’s failure or success.
Describe the role of leadership, management, organizational structure, and the culture of the organization and its departments in the failure and success of the businesses.
Part 2: Leading Organizational Change
Imagine that you are the CEO of the failed organization before the business failure took place. You now have the opportunity to lead the organization in a change process to prevent the impending failure.
Identify the most vital areas for change.
Identify the potential barriers you will face during the change process.
Evaluate the power and political issues within the organization and describe how you will address these issues.
Describe the steps you will follow to implement the organizational change based on John Kotter’s 8-step plan for implementing change.
Include at least two peer-reviewed articles from the University of Phoenix Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Failure analysis
Contrasting Companies:
1. Sharper Image (losing Company)
2. Apple Inc.
When it was founded:
1. 1977
2. April 1, 1976
Founder:
1. Richard Thalheimer
2. Steve Jobs
Quick Description
1. Sharper image became of the pioneers stores of high end electronic products, it became famous for its high end electronic shinny products made in japan. It grew to a $760 million publically traded company with 196 stores in the most expensive malls in America and overseas. High competition from other local stores like Apple Stores, Bookstone, Radio Shack, Macys, and a law suit from Consumer Reports finally took the company in 2009 to file bankruptcy and eventually liquidate.
Sharper image made its debut as a small mail order business in 1977 while Thalheimer was going to law school. He took $ 1000 us investment and started marketing a line of high tech digital watches targeted to runners. He sold out his stock before his credit card payment was due. He liked the idea and keep advertising and using short credit lines to finance this start up. Within years he was mailing eye catching catalogs of products that were interesting and must haves for the growing upscale man between 25-44 years old.
Sharper image iconic air filter was the product that t.
"Why Apple can create blockbusters?" ~ Re-think: Product PlanningTaka Kondo
Many companies conduct product management without product planning.
They copy a product which is originally designed by other companies, and modify it.
They strive to survey technology/market trends and roadmaps from leading companies/giant research firms.
And they enhance the variety of functions and/or the numbers to make their spec table better.
They love to swim in the ‘red ocean’.
Apple is one of the companies which is carrying out product planning as well as product management.
It often enters the market very late, but re-creates the market itself.
Apple strives to understand what the user-experiences the customer looks for, values, and needs,
and re-invents the product category to make customers’ lifestyle better.
Apple loves to make her heart sing with her product.
Effulgence issue 2 volume1
Media PR Cell of IIM Raipur is proud to present the second edition of the official magazine of IIM Raipur - Effulgence 2.0.
This year, we wanted the magazine to be more than just a collection of dreary articles and a jumble of management jargon.
We wanted to create something that would speak to the reader as he turned the pages.
Something that would embody the spirit of IIM Raipur.
We wanted it to be something that you would want to carry with you for a long time.
Well we're not sure if we've succeeded in accomplishing all of this, but what we are certain about is that you'll definitely find something worth reading within these pages.
TechConnex is the only member-directed industry association in the Greater Toronto Area entirely focused on the growth of small and mid-sized tech businesses and their people through the sharing best practices, business insights and bright ideas.
A Business Built To Last: A Case Study of SonyEarl Boyd
A look at Sony demonstrates the role mission/vision/values alignment with objectives/strategies/tactics played in its rise to become a multinational corporate leader.
In 1946, on the heels of the end of World War II, the quality movement began in Japan. The country committed itself to become an economic superpower. Stating it is one thing, doing it is another.
A case study is a part of an academic curriculum. It involves intensive study about a particular person or company. Many students seek case study help to achieve better grades in exams. We learn from Sony case study how it grew over the years and what makes it still a popular brand.
The Inspiring CEOs to Watch 2020 features the stories of CEO's that have inspired many with their journey and the way they have stood different in their industry domains
While there is no blueprint or checklist that one can follow to gu.docxalanfhall8953
While there is no blueprint or checklist that one can follow to guarantee the success of a business, much can be learned from analyzing those that have failed and those that have flourished during the same time period and under similar circumstances.
Write a paper of no more than 2,000 words.
Part 1: Business Failure Analysis
Select a business that failed and one that succeeded within the last 5 years.
Identify each organization’s objectives, vision, and mission.
Determine the indicators of the business failure and success from research. These may include aspects of the leadership style, communication, structure, and so forth.
Describe how specific organizational behavior theories could have predicted or explained the company’s failure or success.
Describe the role of leadership, management, organizational structure, and the culture of the organization and its departments in the failure and success of the businesses.
Part 2: Leading Organizational Change
Imagine that you are the CEO of the failed organization before the business failure took place. You now have the opportunity to lead the organization in a change process to prevent the impending failure.
Identify the most vital areas for change.
Identify the potential barriers you will face during the change process.
Evaluate the power and political issues within the organization and describe how you will address these issues.
Describe the steps you will follow to implement the organizational change based on John Kotter’s 8-step plan for implementing change.
Include at least two peer-reviewed articles from the University of Phoenix Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Failure analysis
Contrasting Companies:
1. Sharper Image (losing Company)
2. Apple Inc.
When it was founded:
1. 1977
2. April 1, 1976
Founder:
1. Richard Thalheimer
2. Steve Jobs
Quick Description
1. Sharper image became of the pioneers stores of high end electronic products, it became famous for its high end electronic shinny products made in japan. It grew to a $760 million publically traded company with 196 stores in the most expensive malls in America and overseas. High competition from other local stores like Apple Stores, Bookstone, Radio Shack, Macys, and a law suit from Consumer Reports finally took the company in 2009 to file bankruptcy and eventually liquidate.
Sharper image made its debut as a small mail order business in 1977 while Thalheimer was going to law school. He took $ 1000 us investment and started marketing a line of high tech digital watches targeted to runners. He sold out his stock before his credit card payment was due. He liked the idea and keep advertising and using short credit lines to finance this start up. Within years he was mailing eye catching catalogs of products that were interesting and must haves for the growing upscale man between 25-44 years old.
Sharper image iconic air filter was the product that t.
"Why Apple can create blockbusters?" ~ Re-think: Product PlanningTaka Kondo
Many companies conduct product management without product planning.
They copy a product which is originally designed by other companies, and modify it.
They strive to survey technology/market trends and roadmaps from leading companies/giant research firms.
And they enhance the variety of functions and/or the numbers to make their spec table better.
They love to swim in the ‘red ocean’.
Apple is one of the companies which is carrying out product planning as well as product management.
It often enters the market very late, but re-creates the market itself.
Apple strives to understand what the user-experiences the customer looks for, values, and needs,
and re-invents the product category to make customers’ lifestyle better.
Apple loves to make her heart sing with her product.
Effulgence issue 2 volume1
Media PR Cell of IIM Raipur is proud to present the second edition of the official magazine of IIM Raipur - Effulgence 2.0.
This year, we wanted the magazine to be more than just a collection of dreary articles and a jumble of management jargon.
We wanted to create something that would speak to the reader as he turned the pages.
Something that would embody the spirit of IIM Raipur.
We wanted it to be something that you would want to carry with you for a long time.
Well we're not sure if we've succeeded in accomplishing all of this, but what we are certain about is that you'll definitely find something worth reading within these pages.
This slide contains a general overview of the book "Made In Japan" written by Akio Morita - the co-founder of Sony Corporation, in which he presents his autobiography, entrepreneurship philosophies and the birth story of one of the world's leading technological and entertainment companies, SONY.
The philosophy of co-founder profoundly relevant the growth, and always inspiring any stakeholders. You can see the case, Apple CEO, Steve Jobs is also no exceptional influencer. After the WWⅡ, highly sophisticated entreprenuers evolved, moreover founded Japanese fundamental. Whether we’ll be going or not, all in anybody’s hand with their death.
Short presentation with my LinkedIn posts dedicated to ideas and insights that I have found inspiring. Consumer Trends, Marketing, Digital, Branding, Technology etc...
Innovator's DNA - What makes top leaders innovation gurus? Unlock your innova...vedsta87
The Innovator's DNA - based on research conducted in the groundbreaking book by innovation gurus Jeff Dyer, Hal Gregerson and Clayton Christensen - unlocks the mystery behind the great leaders of innovative companies. What makes them tick? Surprisingly, we find that top innovative leaders share similar behavioral traits. They are questioners, experimenters, networkers - these behaviors drive their ability to be innovative.
Innovators are not "born with it" - research shows that only general intelligence is genetic, but creativity can be learned.
So then the question is: what about you? How can you train yourself to become an innovative leader, and flex your innovative muscles?
We provide the answers with the Innovator's DNA workshop and assessment program. Visit our website or the innovators dna site, or buy the book today. Our program trains leaders, teams, executives and senior managers to understand what drives innovation within them - and how to bring it out more regularly.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Guhaadhamaza
1. 1- What leadership competencies do you recognize in Ibuka and Morita ? Justify
your answer?
the leadership competencies recognized in the case of Sonny , To understand Sony,
understand its founders, Masaru Ibuka and Akio Morita. Even though both are now gone,
their executive dynasty and its haphazard, emotional governance established the model
for the Sony of today—even as it holds Sony, The two complemented each other with a
unique blend of product innovation and marketing savvy, and formed a company that
would eventually grow into a more into global organization. Ibuka was a practical
visionary who could foretell what products and technologies could be applied to everyday
life. He inspired in his engineers a spirit of innovation and pushed them to reach beyond
their own expectations. Though both of them come from different family background,
exposure and working experiences, they share the same spirit of innovation, dreams,
passion, determination and excitement in establishing their company. It could be seen
how the founders and company have overcome the hurdles and struggle in innovating
new technologies and expanding the market for their innovation with scarcity and
limited resourcefulness. They overcome problems like no machinery, little scientific
equipment and material constraints. This was overcome mainly due to their strong spirit
of innovation and excitement. The leadership competencies that could be seen in them
are: _
o Innovator:they were a genius inventors from their school days. Ibukaand Akio
Morita create new products rather than copying western technology.
o Far sighted: we were able to foresee potential new market and applications for
products in everyday life
o Leadership motivation and Inspiring: they instilled in their engineers a quest
for innovation and pushed them to reach beyond their own expectations to
reach the Sony organisation goal.
o Driven – they had an inner motivation to pursue his goals
o Open Minded: Ibuka and Akio Morita had an open to new ideas though they
are not his and able to accept and innovate from there. It can be seen that the
acquisitions of a patent license for transistors from Bell Laboratories. He saw
the potential for transistor to be used as communications devices when at the
time US companies were focused on military applications.
2. o Personality: they had high levels of extroversion (outgoing, talkative,
sociable, and Assertive) and conscientiousness i.e. careful, dependable and
self-disciplined )
o Cognitive and practical intelligence: The leaders above average cognitive
ability to process information (cognitive intelligence) and ability to solve real
world problems by adapting to shaping or selecting, appropriate environments
(practical intelligence).
It can be seen here in the case study that when they could not afford to purchase new
equipment, Ibuka and his team made new tools themselves for e.g. screwdrivers from
motorcycle springs, construct their own electrical coil and substituted telephone cables for
electrical wiring.
o Willingness for Shared leadership: As can be observed in the case study, Ibuka
championed in introduction of new technology and let Morita lead and
manage the business aspect of their product as Morita is champion in this.
Finally , worth leadership competency to mention about Ibuku and Morita are their
application persistence and hard work and determination ; energy commitment and
responsibility and learning by experience and learning by doing , initiating creativity and
invention and pioneering and risk taking , realistic common sense and self-believing
confidence .
2. How are Ibuka and Morita charismatic leaders? Justify your answers.
Ibuka and Morita are charismatic leaders in the following aspects: _
as they show high level of persistence in achieving their goal. In spite of their
significant obstacles like scarce of resources.
they overcome the hurdle by innovating and making the best use of what they have.
It can be seen that when they could not afford to purchase new equipment
They are also said to be charismatic leaders as they attract dedicated people to the
organization. They influence group of people toward the achievement of goals. As we can
see from this case study, they attracted 20 dedicated and passionate engineers as Ibuka and
Morita in their initial establishment of Sony Company.
3. They also are said to be charismatic leaders as they play key roles in guiding not only their
companies but their country too through crucial episodes in their history post Japan defeat in
World War II. Morita felt another burning desire to help change the image of Japan in the
eyes of the world. They saw a defeated Japan and believed that thru their company, they
could help restore Japan to a triumphant nation once again.
Both Ibuka and Morita are visionary leaders and charismatic leaders as their provide a clear
picture of a desirable future that inspires excitement and engenders commitment among their
workers and engineers. Since they are excited and energized in their goal and vision in the
electronic innovation field, they could channel and create the same exciting, energized work
environments for their engineers and workers. They fostered a dynamic and exciting
workplace with an open minded corporate culture. This especially highlights Ibuka’s
philosophy of fostering a workplace where engineers would be free to work and innovate.
Even when comes to personality, Akio Morita has proved to be very charismatic with his
charismatic energy and charm.
3. Can you recognize the elements of transformational leadership? Justify your answers.
The 4 important elements of transformational Leadership can be seen here i.e.
1. Developing a strategic vision
Here in the case study the vision of Morita and Ibuka is that to:
* Become the company most known for changing the worldwide image of Japanese products
as being of poor quality. Made in Japan will mean something fine and not shady. This is
proved by their electronic products.
* Create products that become pervasive around the world;
* Be the first Japanese company to go into an American and global market and distribute
directly
* Fifty years from the time the company established, their brand name will be as well-known
as any on Earth.
4. Fifty years after this vision statement was crafted, Japan had risen from the ashes of disgrace
to a new leader in technology. Morita and Ibuka have realised their vision.
2. Communicate the vision
Morita and Ibuka able to share their vision for the organisation. They able to channel their
vision, enthusiasm and passion to their engineers and workers to realise their goal and vision.
This made the workers and engineers have the same excitement and energy in innovating new
products.
3. Model the vision
Morita and Ibuka not only talked about their vision but they enact it. They walk the talk.
Morita and Ibuka got out of their comfort zone in realising their dreams. They were relentless
in their efforts and dedication and in overcoming the hurdles and obstacles. Morita travelled
thru America and learning new culture and doing extensive survey and observation and
promoting their product across the stores in America while Ibuka kept up working hard with
limited resources and this in turn motivate their workers and engineers to work harder in
realising the vision. It builds Sony employers trust in the company and their leaders. Ibuka
and Morita were true their vision by their deeds and action which also inspired the employers.
4. Building Commitment to the vision
Transforming Ibuka and Morita’s vision into reality required the commitment in their
partnership and the commitment of their employers. Their words, actions, persistence,
consistency build a contagious enthusiasm that energised their employers. They also fostered
a fun, dynamic and exciting workplace with and open minded corporate culture. These traits
were deeply ingrained in the company’s culture and enshrined in a set of rules known as
‘founding prospectus. These rules highlighted Ibuka’s philosophy of fostering a workplace
where engineers would be free to innovate in the context of post war Japan: ‘we must avoid
problems which befall large corporations while we create and introduce technologies which
large corporations cannot match. Here, Ibuka and Morita have built the commitment by
involving employers in the process of shaping the company’s vision.
They have proven the charismatic leaders qualities of Akio Morita and Masaru Ibuka in
creation of Sony.