Future of Entertainment, According to @BettyDraper
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Presented at 'Change Agents' Panel, Academy of Television Arts and Sciences Board Retreat, Ventura Beach, CA. February 12, 2011
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Future of Entertainment, According to @BettyDraper
- 1. The future of entertainment according to Prepared for Academy of Television Arts and Sciences Board Retreat, February 12, 2011
- 2. Most film and TV characters will lead parallel lives in the twitterverse brandfictionfactory.com
- 3. and on other social media channels where their audiences live brandfictionfactory.com
- 4. remaining in character and in action contiguous with plot development brandfictionfactory.com
- 7. and party with fans brandfictionfactory.com
- 8. Allowing fans to bond more deeply with their favorite characters brandfictionfactory.com
- 9. maintaining engagement between episodes, seasons brandfictionfactory.com
- 10. attracting new audience among potential fans. brandfictionfactory.com
- 12. Tweaser brandfictionfactory.com An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.”
- 13. We set the stage brandfictionfactory.com
- 14. Prepared the venue brandfictionfactory.com
- 15. We “Sold” tickets brandfictionfactory.com
- 16. Allowing collection of names and email of most ardent fans brandfictionfactory.com
- 17. We Ensured event endured beyond fleeting life of search.twitter.com brandfictionfactory.com
- 19. Gives show real-time relevance brandfictionfactory.com
- 22. Unexploited potential: product integration brandfictionfactory.com
- 23. Viral messages with changeable video brandfictionfactory.com
- 24. to speculate further brandfictionfactory.com Helen Klein Ross 917-796-8330 [email_address]