Master Growth Hackers work smarter by understanding the status quo and coming up with creative ways to leverage the standard systems. Mediacurrent's Director of Marketing, Shellie Hutchens, pulls back the curtain on several growth hacks Mediacurrent has used leveraging content creation, marketing automation, CRM tools and Drupal. Mediacurrent has leveraged these on our own to achieve 129% year-over-year growth in conversions.

1. Growth Hacking
With Content, Marketing Automation and
Drupal
By: Shellie Hutchens

2. Shellie Hutchens
Director of Marketing
@shelliehutchens
shellie.hutchens@mediacurrent.com
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3. Design/Theming
● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
Development
● Drupal Support
● Custom Module Development
● Large Scale Systems Integration
● Security & Performance Expertise
We help organizations build highly impactful, elegantly designed Drupal
websites that achieve the strategic results you need.
Digital Strategy
● Content Strategy
● Content Generation
● Result Metrics
● Marketing Automation Integration
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4. Our Clients
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5. @Mediacurrent
Thought Leadership
and Industry Recognition
Drupal.org
Module Maintainers
Digital Strategy
Certifications and Expertise
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6. What is
Growth Hacking?
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7. 7

8. “Work Smart,
Win Cheap,
Make it Easy”
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9. 9

10. Growth Hack:
Feed the Content Monster
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11. Interesting content is
● SMART
● SHARABLE
● SEO Friendly
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12. Drupal tools that make life easier:
● Global Redirect
● Google Analytics
● Metatag
● Path Redirect
● Pathauto
● Redirect
● Search404
● XML Sitemap
● Marketing Automation Modules
● Drupal 8!
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13. #bonus
hack
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14. Growth Hack:
Big Brother is Watching, you should be too
(via Marketing Automation)
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15. What is
Marketing
Automation?

16. Adventures in
Marketing Automation
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17. Why do I need a module?
● No developer required
● Control from Drupal Admin
● Code Updates
● Better Drupal integration
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18. Conversion
Social
Email
SEO
Events
Web Visits
MA profile
created Nurture
Assign
to
Sales
Users are notified
Sales
Follow-up
(48 hours)
Notasales-readylead
Nurture
list
(-100)
Sales
Process
Begins
Salesforce:
“working”
100 points
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19. Hyper Targeted Conversion Paths
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20. 20

21. Progressive Profiling
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22. Progressive Profiling
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23. #bonus
hack
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24. Growth Hack:
The Wheel NEVER stops turning
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25. How it all comes together
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33. Thank You!
Questions?
@Mediacurrent Mediacurrent.com
slideshare.net/mediacurrent