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Stand 
Out 
Above 
the 
Crowd: 
Growing 
Your 
Social 
Capital 
Presented 
by 
Rosann 
Santos-­‐Ellio3 
Director 
of 
Strategic 
Ini9a9ves 
for 
Student 
Affairs 
Founder 
of 
La9nas 
in 
Higher 
Educa9on 
September 
23, 
2014 
info@la9nasinhighereduca9on.com 
@Rosann517 
@HigherEdLaCnas
Increase 
your 
producCvity. 
Increase 
your 
value 
to 
the 
profession. 
Increase 
your 
value 
to 
your 
supervisor. 
What 
you 
know 
is 
not 
in 
quesCon. 
But 
if 
what 
you 
know 
isn’t 
influencing 
the 
right 
niche, 
then 
you 
need 
to 
shiO 
your 
sources 
for 
social 
capital.
Where 
does 
your 
social 
capital 
lie?
My 
goal 
this 
aOernoon 
is 
EXPLORE 
strategies 
that 
will 
help 
you 
increase 
your 
SOCIAL 
CAPITAL. 
• What 
is 
social 
capital? 
• Why 
is 
it 
important? 
• How 
do 
we 
get 
it? 
• How 
do 
we 
use 
it?
What 
is 
Social 
Capital? 
BONDING 
CAPITAL 
VS 
BRIDGING 
CAPITAL
Bonding 
capital 
is 
about 
strong 
1es 
and 
close 
connec1ons 
that 
lead 
to 
security. 
You 
probably 
feel 
very 
comfortable 
reaching 
out 
to 
your 
bonded 
capital 
network 
for 
help.
Bridging 
Capital 
Professional 
Social 
Philanthropic 
Bridging 
capital 
is 
the 
number 
of 
connec1ons 
you 
have 
across 
different 
industries, 
social 
strata, 
etc. 
Bridging 
capital 
allows 
you 
to 
connect 
with 
wider, 
more 
diverse 
networks.
Why 
is 
Social 
Capital 
important?
NaConal 
High 
School 
Dropout 
Ratesnumbers 
in 
the 
thousands 
1999-­‐2000 
2011-­‐2012 
All 
515 
370 
Hispanics 
101 
134 
Blacks 
111 
124 
Whites 
384 
197 
Hispanic 
High 
School 
Graduates 
Pass 
Whites 
in 
Rate 
of 
College 
Enrollment, 
Pew 
Hispanic 
Center, 
May 
2013
NaConal 
Enrollment 
and 
CompleCon 
Data, 
2012 
Hispanics 
Blacks 
Whites 
Total 
Enrollment 
(US) 
69% 
63% 
67% 
4-­‐year 
college 
56% 
66% 
72% 
Full-­‐9me 
Enrollment 
78% 
85% 
85% 
CompleCon 
of 
Bachelor’s 
11% 
12% 
22% 
Hispanic 
High 
School 
Graduates 
Pass 
Whites 
in 
Rate 
of 
College 
Enrollment, 
Pew 
Hispanic 
Center, 
May 
2013
Social 
Capital 
is 
More 
Important 
than 
Ever 
NYS 
has 
the 
4th 
largest 
LaCno 
PopulaCon 
in 
the 
US 
18% 
-­‐ 
NYS 
PopulaCon 
that 
is 
LaCno 
22% 
-­‐ 
K-­‐12 
LaCno 
PopulaCon 
in 
NYS 
30 
– 
Median 
Age 
of 
LaCnos 
in 
NYS 
42 
– 
Median 
Age 
of 
Whites 
in 
NYS 
GraduaCon 
Rates 
LaCnos 
– 
32% 
| 
Whites 
– 
52% 
20% 
-­‐ 
NYS 
LaCno 
adults 
who 
earned 
an 
AA 
or 
higher 
36% 
-­‐ 
All 
adults 
in 
NYS 
who 
earned 
an 
AA 
or 
higher 
By 
2020, 
67% 
of 
jobs 
in 
NYS 
will 
require 
a 
career 
cerCficate 
or 
college 
degree. 
Excelencia 
in 
EducaDon 
– 
LaDno 
College 
CompleDon, 
NY
NYS 
Enrollment 
Data 
in 
Public 
InsCtuCons 
Data: 
Reported 
by 
ins9tu9ons 
to 
NCES 
Integrated 
Postsecondary 
Educa9on 
Data 
System 
(IPEDS). 
Gradua9on 
rates 
are 
for 
first-­‐9me, 
full-­‐9me 
students 
comple9ng 
cer9ficate 
or 
degree 
within 
150 
percent 
of 
normal 
program 
9me. 
Source: 
U.S. 
Department 
of 
Educa9on, 
IPEDS 
2009–10 
Gradua9on 
Rates
The 
Hispanic 
populaCon, 
42 
million 
in 
2005, 
14% 
of 
popula9on 
128 
million 
in 
2050, 
29% 
of 
the 
popula9on, 
La9nos 
will 
account 
for 
60% 
of 
the 
na9on’s 
popula9on 
growth 
from 
2005 
to 
2050. 
The 
Black 
populaCon 
38 
million 
in 
2005, 
12.8% 
of 
popula9on 
59 
million 
in 
2050, 
13.4% 
of 
popula9on
How 
do 
we 
get 
social 
capital?
Social 
Capital 
in 
the 
Academy 
✓ Don’t 
just 
join, 
PARTICIPATE. 
✓ Submit. 
Present. 
✓ Par9cipate 
in 
discussion 
boards 
and 
social 
media. 
✓ Write. 
✓ Par9cipate 
in 
webinars 
and 
online 
chats. 
✓ Follow 
up 
with 
new 
contacts 
✓ VOLUNTEER 
FOR 
STRETCH 
ASSIGNMENTS
Social 
Capital 
in 
the 
Academy 
WHO? 
✓ Your 
Supervisor 
✓ Your 
supervisor’s 
supervisor 
(as 
appropriate) 
✓ Your 
counterpart 
at 
other 
universi9es 
✓ Your 
professors 
✓ Professional 
organiza9on’s 
leadership 
✓ Your 
Students
How 
can 
we 
use 
social 
capital?
Social 
Capital 
in 
the 
Academy 
✓ 
To 
move 
ahead 
in 
your 
professional 
career. 
✓ To 
make 
connec9ons 
for 
the 
benefit 
of 
your 
students. 
✓ Exposure, 
Enlightenment, 
Engagement
Whether 
networking 
makes 
you 
feel 
like 
this 
…
Or 
like 
this…..
Social 
Capital 
IS 
for 
YOU
QUESTIONS 
AND 
DISCUSSION
CONTACT 
US 
NASPA 
LaCno/a 
Knowledge 
Community 
www.naspa.org 
@twee9ngLaVoz 
LaCnas 
in 
Higher 
EducaCon 
www.la9nasinhighereduca9on.com 
@HigherEdLa9nas 
info@la9nasinhighereduca9on.com

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Growing your social capital

  • 1. Stand Out Above the Crowd: Growing Your Social Capital Presented by Rosann Santos-­‐Ellio3 Director of Strategic Ini9a9ves for Student Affairs Founder of La9nas in Higher Educa9on September 23, 2014 info@la9nasinhighereduca9on.com @Rosann517 @HigherEdLaCnas
  • 2. Increase your producCvity. Increase your value to the profession. Increase your value to your supervisor. What you know is not in quesCon. But if what you know isn’t influencing the right niche, then you need to shiO your sources for social capital.
  • 3. Where does your social capital lie?
  • 4.
  • 5. My goal this aOernoon is EXPLORE strategies that will help you increase your SOCIAL CAPITAL. • What is social capital? • Why is it important? • How do we get it? • How do we use it?
  • 6. What is Social Capital? BONDING CAPITAL VS BRIDGING CAPITAL
  • 7. Bonding capital is about strong 1es and close connec1ons that lead to security. You probably feel very comfortable reaching out to your bonded capital network for help.
  • 8. Bridging Capital Professional Social Philanthropic Bridging capital is the number of connec1ons you have across different industries, social strata, etc. Bridging capital allows you to connect with wider, more diverse networks.
  • 9. Why is Social Capital important?
  • 10. NaConal High School Dropout Ratesnumbers in the thousands 1999-­‐2000 2011-­‐2012 All 515 370 Hispanics 101 134 Blacks 111 124 Whites 384 197 Hispanic High School Graduates Pass Whites in Rate of College Enrollment, Pew Hispanic Center, May 2013
  • 11. NaConal Enrollment and CompleCon Data, 2012 Hispanics Blacks Whites Total Enrollment (US) 69% 63% 67% 4-­‐year college 56% 66% 72% Full-­‐9me Enrollment 78% 85% 85% CompleCon of Bachelor’s 11% 12% 22% Hispanic High School Graduates Pass Whites in Rate of College Enrollment, Pew Hispanic Center, May 2013
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Social Capital is More Important than Ever NYS has the 4th largest LaCno PopulaCon in the US 18% -­‐ NYS PopulaCon that is LaCno 22% -­‐ K-­‐12 LaCno PopulaCon in NYS 30 – Median Age of LaCnos in NYS 42 – Median Age of Whites in NYS GraduaCon Rates LaCnos – 32% | Whites – 52% 20% -­‐ NYS LaCno adults who earned an AA or higher 36% -­‐ All adults in NYS who earned an AA or higher By 2020, 67% of jobs in NYS will require a career cerCficate or college degree. Excelencia in EducaDon – LaDno College CompleDon, NY
  • 18. NYS Enrollment Data in Public InsCtuCons Data: Reported by ins9tu9ons to NCES Integrated Postsecondary Educa9on Data System (IPEDS). Gradua9on rates are for first-­‐9me, full-­‐9me students comple9ng cer9ficate or degree within 150 percent of normal program 9me. Source: U.S. Department of Educa9on, IPEDS 2009–10 Gradua9on Rates
  • 19. The Hispanic populaCon, 42 million in 2005, 14% of popula9on 128 million in 2050, 29% of the popula9on, La9nos will account for 60% of the na9on’s popula9on growth from 2005 to 2050. The Black populaCon 38 million in 2005, 12.8% of popula9on 59 million in 2050, 13.4% of popula9on
  • 20. How do we get social capital?
  • 21. Social Capital in the Academy ✓ Don’t just join, PARTICIPATE. ✓ Submit. Present. ✓ Par9cipate in discussion boards and social media. ✓ Write. ✓ Par9cipate in webinars and online chats. ✓ Follow up with new contacts ✓ VOLUNTEER FOR STRETCH ASSIGNMENTS
  • 22. Social Capital in the Academy WHO? ✓ Your Supervisor ✓ Your supervisor’s supervisor (as appropriate) ✓ Your counterpart at other universi9es ✓ Your professors ✓ Professional organiza9on’s leadership ✓ Your Students
  • 23. How can we use social capital?
  • 24. Social Capital in the Academy ✓ To move ahead in your professional career. ✓ To make connec9ons for the benefit of your students. ✓ Exposure, Enlightenment, Engagement
  • 25. Whether networking makes you feel like this …
  • 27. Social Capital IS for YOU
  • 28.
  • 30. CONTACT US NASPA LaCno/a Knowledge Community www.naspa.org @twee9ngLaVoz LaCnas in Higher EducaCon www.la9nasinhighereduca9on.com @HigherEdLa9nas info@la9nasinhighereduca9on.com