Grow your speaking biz while planting sticky seeds

1. Charli Jane Speakers
GROW YOUR
SPEAKING BIZ
WHILE
PLANTING
STICKY SEEDS

2. CHARLI JANE SPEAKERS
When I was young my folks were missionaries
in Monrovia, Liberia in Africa and ran a home
with 33 kids. During our time there, I contracted
Malaria and was rushed back to the United
States for care. It was very serious, but I pulled
through.

3. After being healed, as I grew, there were no
lasting effects for me physically in anyway. As
a kid, I never really thought about it – until I
went to a fair with my aunt when I was 11
years old. I don’t have many standout
memories at that age, but I do remember her
saying “If you eat too much sugar your Malaria
will come back.”
CHARLI JANE SPEAKERS

4. What? I loved candy, especially
chocolate. How could
something so wonderful make
me so sick again after being
healthy for so long? I remember
pausing to let it sink in and
really turned it over and over
in my mind. I tried to shrug it
off, but for some reason I just
couldn’t.
Charli Jane Speakers

5. HER MESSAGE STUCK.

6. Was it true? I had no
idea. Maybe she was
teasing me to get me to
cut back on eating so
much candy. Maybe it
was true, maybe it
wasn’t. I don’t know.
What I do know, it was
a sticky message.

7. Today at 51, I still remember
her saying that to me and I do
remember being cautious
about what I ate when it came
to a lot of sweets from then
on. Did I quit? Oh, heck no,
after all I was a kid! However,
I usually thought about that
warning as I unwrapped
those treats and wondered
what might happen.

8. CHARLI JANE SPEAKERS
I’m sharing this with you, because we
all have a message to share. Getting
that message to stick with the right
person, with the right audience, can
be tricky. Do you have to use a
method such as that of my aunt?
Scare tactics, really, am I right?

9. CHARLI JANE SPEAKERS
No, you don’t have to scare
people, but if you can connect
with a pre-existing pain point,
you will make a connection and
your message will stick.

10. DON’T CREATE PAIN FOR GAIN.

11. Rather, you’re seeking to uncover and
understand the pain that may already
be there, so you can connect and then
serve that person or audience.
C H A R L I J A N E S P E A K E R S

12. CHARLI JANE SPEAKERS
Research your audience to get to
know them well. Know what they
like, and be sure to know what
they don’t like.

13. CHARLI JANE SPEAKERS
Ask the planner if you
may do a poll before you
go to the event to speak.
Know their pain points.
Know what they need.

14. CHARLI JANE SPEAKERS
Commit to connecting on a level
that you know they will
understand, feel and that they
will react to.

15. Compel them to take
action by planting that
sticky-seed-of-a-message
like only you can for them.
C H A R L I J A N E S P E A K E R S

16. AS IT GROWS, SO WILL YOUR
SPEAKING BUSINESS.

17. JOIN US
AT
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IN OUR FREE SPEAKERS
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