For brands who want to increase performance for the longer term, cross-channel collaboration is a must. Analysis of customer behavior and testing unique campaign structures across Paid Search and Shopping can help brands work steadily toward a singular goal. Tune in to hear how Tinuiti streamlined cross-channel efforts that made our client Big 5’s total digital investment more efficient and profitable. Big 5’s integrated Paid Search and Shopping program grew store visit revenue by 231% YoY while driving CPA down 50%. ROAS increased 116%.

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Persephanie Arellano
Webinar Coordinator

3. leading independent performance marketing agency

4. Alex Turner Courtney O’Donnell

5. 2.
3.
4.
5.

6. Poll Question
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9. Brand
Audience
Brand + Product
Terms
Seasonal/
Sale Terms
Non-Brand
Audience
Match Type
Product Type
Terms
Product
Name/ID Terms
Top Product or
Sale Terms
Seasonal Terms
Core Terms
Long Tail
Terms
Location
Terms
Match Type
Brand +
Category Terms
Category Terms

10. IDEAL LESS IDEAL
+ +
-18 +

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13. Consideration
Unengaged email users
Visitors of the home page or category pages
Users who visited via a nonbrand search ad
Audiences similar to those in the conversion section
3
Awareness
Locations
Demographics
Detailed demographics
In-Market audiences
Affinity audiences
Audiences similar to those in the
consideration section
4
Brand Loyalty
Past purchasers
High AOV customers
Repeat purchasers
1
Conversion
Cart abandoners
Similar to past purchasers
Visitors of a product page
Users who visited via a shopping ad
2

15. Challenge:
Solution:

16. Audience
Structure
Conversion
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KPIs
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18. Alex Turner Courtney O’Donnell

20. tinuiti.com/content/

21. February 24-27, 2020
Palm Springs, CA March 18-20 | Boston, MA
February 19-20, 2020
San Jose, CA