Groupon presentation
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The document discusses Groupon's deployment of human resources through online tools, retention strategies like recommendation schemes and affiliate programs, and leveraging social media. It notes Groupon's rapid expansion into 300 markets in 2 years and mentions competitors. It concludes that Groupon has been successful due to having a great business model, keeping things simple, leveraging social aspects, and making good use of IT.
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Groupon presentation
- 1. Jade - Tung-Ying Chang Pierre-Michel Dusserre Natalia Meersohn Thuyanh Pham Ly Phi Maria Jose Serres
- 8. Deployment of Human Resources (Online tools)
- 9. Retention Strategy Recommendation scheme Affiliate programme Leverage the popularity of online social media
- 13. Globalisation: + 300 markets in 2 years
- 14. Competitors
- 16. Conclusion Great VP Simple Social Good IT use
- 17. Try to unsubscribe or view this video at http://www.youtube.com/watch?v=to5znws7mvU