The CMO Survey - Highlights and Insights Report - Spring 2024
Group4 macr project
1. Zensar’s Acquisition of 3i Infotech:
Submitted by:
Group - 4
Arpit Bajpai
Dimple Vijan
Puneet Manot
Sneha Srivastava
A Strategic Move
2. Deal Summary
Acquisition of 3I Infotech by Zensar
Deal Price: Rs. 11.1/ Share (14% Premium from last closing price)
Expected Cost Synergy: Rs.127 crores
Deal rationale:
To match up with the current trend and to explore the new market
opportunities, Zensar Technologies is planning to go for
acquisition.
Zensar to benefit from Cloud Computing and BFSI business of 3I
Infotech
The acquisition deal is expected to bring cost and revenue
synergy.
3. Company
Profile – Zensar
Technologies Ltd.
Zensar technologies Ltd., incorporated on 25 April 1952 is
headquartered in Pune, India.
The company provides software services to the clients of
Manufacturing, Retail, Banking, Financial Services and Insurance
sector.
It has been doing well in the past 5 years with 25.3 percent average
revenue growth.
Zensar believe in leveraging the power of innovation to seize new
opportunities.
In the past, following the industry trend, Zensar has acquired 3
companies named ThoughDigital, OBT global and Akibia Inc.
All the acquisition deals have been successful and the company
has been growing till now.
Now the company wants to grow further and is planning to go for
a strategic move to explore new market opportunities.
4. Software
Industry
Overview
Software industry is expected to be the fastest growing industry in the IT
space, with the expected growth of 7.1%.
The size of the worldwide software industry in 2013 was US$407.3 billion,
an increase of 4.8% over 2012.
In past years, the largest four software vendors were Microsoft,Oracle
Corporation, IBM, and SAP respectively.
The software industry has been subjected to a high degree of
consolidation over the past couple of decades.
From 1988 to 2010, 41,136 mergers and acquisitions have been
announced with a total known value of US$1,451 billion ($1.45 trillion).
The software industry is highly concentrated with a small number of
players dominating the industry and holding relatively high market
shares.
The confluence of network effects, law of increasing returns, and
switching costs associated within the industry is the reason behind that.
The industry is on the path of creating giant players by consolidation, who
will be capturing the major market share.
5. Need for
Acquisition
Zensar needs to diversify its client base
Zensar management has clearly stipulated to get future growth
from Cloud Computing and E Commerce Sector
Currently Zensar has strong presence in Manufacturing and Retail
Sector
Zensar also needs to diversify in terms of geography to mitigate
risk
6. Target Companies
Persistent Systems
Headquarters: Pune
Geography: Europe, America and Asia
Number of Employees: 8000+
Products & Services:
Cloud Computing, Mobility, Analytics and Collaboration
Industries catered to: Telecommunications, life sciences,
consumer packaged goods, banking & financial services and
healthcare
Financials:
Market Capitalization: 5,195.40
Revenue: 1,184.12 cr
Return on Networth(%): 20.68
3 year CAGR of revenue: 24.46
D/E ratio: 0
3i Infotech
Headquarters: Mumbai
Geography: India, Asia Pacific, Europe, US, Middle East
Number of Employees: 9000+
Products & Services: Managed IT services, software
development, maintenance, business intelligence, document
imaging and digitisation, IT consulting
Industries catered to: Insurance, BFSI, government,
manufacturing and retail.
Financials:
Market Capitalization: 561.51 cr
Revenue: 326.50 cr
Return on Networth(%):-75.96
3 year CAGR of revenue: -15.8%
D/E ratio: 4.35
CignitiTechnologies Ltd
Headquarters: Hyderabad
Geography: US, UK, India, Australia and Canada
Number of Employees: 1400
Products & Services: Testing
Industries catered to: BFSI, Automotive, e-commerce, Energy,
Media, Logistics, Retail, Healthcare
Financials:
Market Capitalization: 1,123.94 cr
Revenue: 55.52 cr
Return on Networth(%): 9.09
3 year CAGR of revenue: 92.83
D/E ratio: 0.02
7. Target Identification
Companies/ Persistent 3i Infotech Cigniti
Strategic Fit
Location
Profitability
Price
L
M
H
H
H
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Acquisition Rationale:
• Large customer base: 1500 customers, including
62 in the Fortune 500 list, in more than
• Global presence: 50 countries across 5
continents.
• Over 9000 Employees
• Strategic partnerships with Dell, Microsoft,
Oracle, HP, Redhat, etc.
• Recently Zensar acquired one of its US divisions
H
8. Target Overview- 3i Infotech
Company Overview:
Global Information Technology company
3i Infotech was ranked No. 10 in the list of top Indian IT companies
and overall ranked #288 by Fortune India 500 in 2011.
Caters to a variety of industries- Banking, Insurance, Capital
Markets, Asset & Wealth Management (BFSI), Government,
Manufacturing, Retail, Distribution, Telecom and Healthcare.
Locuz Enterprise Solutions Ltd is a subsidiary of 3i Infotech which
specializes in High Performance Computing & Cloud services.
Revenue Drivers:
• Focus on value added services - business intelligence & analytics
services, infrastructure management services, testing &
compliance, application development & maintenance, consulting
and its BPO offerings.
• Products & services
1. Altimis: Altimis is a superior, robust and functionally rich system
aimed at the wealth management, stockbroking and clearing
market.
2. Orion: Orion is an ERP.
Global Presence:
Regions Locations
Asia Pacific Singapore,Malaysia, Thailand, China
India
Mumbai, Noida, Pune, Bengaluru, Chennai, Hyderabad,
New Delhi, Gurgaon, Bhubaneswar
Middle East & Africa UAE, Kenya, Kazakhstan
Kingdom of Saudi Arabia Saudi Arabia, Bahrain
Europe London, Birmingham, Nantwich, Ashby-de-la-Zouch
North America New Jersey, California
9. ` Growth Rate
5.0% 6.0% 6.5% 7.0%
WACC
9.0% 8.82 21.01 30.77 45.39
10.0% 1.75 9.14 14.42 21.45
10.5% -0.82 5.18 9.31 14.61
11.0% -2.97 2.01 5.33 9.47 9
Assumptions
3i Infotech
• Revenue : Initially low growth but significant improvement after 2 years
• Debt : As debt is high, D/E ratio is expected to remain same for next few years and
come down to 30% over time
• Beta: Bottom up beta has been calculated from comparable companies and it has
been re levered using target’s D/E ratio
• Growth Rate : Growth Rate has been calculated from Reinvestment rate and Return
on Invested capital
• Tax Rate: 33.99%
Sensitivity Analysis
Discount Rate (WACC)
Cost of Debt (Kd) 14.75%
Risk Free Rate 8.25
Unlevered Beta 0.94
Equity Risk Premium 5.63%
Cost of Equity(ke) 30.77%
D/E 5.46
Summary
Relative Valuation
Ratio FY 14 Average (Past 5
Years)
Price/ Sales 2.28 2.16
EV/ Sales 2.32 2.01
Sales (3i Infotech – FY
14)
326.5 cr
Value Per Share (Price/
Sales)
12.17 12.87
Value Per Share (EV/
Sales)
13.15 11.36
DCF ~Rs.9.3
Shares outstanding 57.91 crores
Enterprise value(At DCF
price) Rs.3,188 crores
Target Valuation
10. Zensar does not have strong presence in BFSI and E-Commerce Sectors. It also lacks strong presence in cloud computing domain.
3i Infotech’s expertise in these industries and Zensar’s strong growth momentum make a natural fit. Also Zensar’s sales team can capitalize
existing client base for sale in clud computing domain.
10
Strategic Rationale for the Deal
Strategic Fit
Zensar realizes that the future is beyond services and that it will be a combination of services, solutions and platforms. Zensar has invested in
building platforms to drive future growth opportunities and will continue to focus on these initiatives as it gains further depth in its verticalised
approach.
These domain solutions and technology platforms will offer improved revenue leverage versus talent employed in the organisation and will
also significantly increase the intellectual property base.
Acquisition of 3i Infotech will give Zensar much needed entry into many key sectors with established customer base.
Functional Fit
Geographical Fit
3i’s reach into middle east and Africa can benefit Zensar and will provide much needed hedging benefits.
Middle East, India and Asia Pacific however have been less buoyant for Zensar, and with the proposed acquisition, Zensar can look forward to
build strong presence in these regions
11. 11
Synergy
Revenue Synergies Negative Synergies
Geographical Reach
3I Infotech has good chunk of business in
Africa and Asia. Zensar has opportunity to
expand into those markets without much
hassle
Zensar can have access to technologies
developed by 3i Infotech team in the BFSI
domain.
Synergies Cost Synergy Calculation
and Risks
Cost Synergies
Currency Hedging: Diversified customer
base of 3i InfoTech will provide natural
hedging benefits to Zensar
High cost of start up infrastructure of
digitization can be reduced by the combined
entity by sharing fixed costs of
implementation.
Negative Synergies
Cannibalization of exiting cloud computing
programs of Zensar
Figures in Rs. Crores 0 1 2 3 4 5
Pre-Tax Cost Savings 10 11 12 12 12
Expected Inflation Rate 6% 6% 6% 6% 6%
Growth Rate of FCF (nominal), in perpetuity 6%
Discount Rate 11%
Ongoing Investment/Savings (year 3+) 2%
Pre-Tax Cost Savings, Current Dollars 11 12 14 15 16
Tax Expense (@ .40) (4) (4) (5) (5) (5)
After-Tax Cost Savings 7 8 9 10 11
Less: Investment Necessary to Realize the Savings (50) (0) (0) (0)
Subtotal (50) 7 8 9 10 10
Terminal Value 239
Free Cash Flow (50) 7 8 9 10 249
Net Present Value of Cost Savings 127
Internal Rate of Return of Synergy Investment 47%