LOL! I love this presentation. This was another college level course; in this, we were comparing the websites of two companies with comparable products, and seeing which one had the most effective marketing, using their site.

1. A Plus Sized Woman’s Nightmare: Shopping for Jeans Online By: Maria Ferance, Tawanda Jenkins, Beth Theve Vs.

3. Torrid Told us immediately about specials Introduced us to special services Bright, colorful, fun to look at Highlights signature fashions

4. Lane Bryant Lots of unused white space Sleek, yes, but…the site is grey. It is unwelcoming, unfriendly. Also told us immediately about specials Also featuring highlighted fashions, already suggestive selling.

5. Battle One Winner:

7. Torrid

8. Lane Bryant

9. Battle Two Winner It’s a Draw.

11. Torrid Once we’re inside the product detail, the link for sizing help is right here Sizing help pops up in a new window so as not to disturb the browsing experience Very detailed sizing support information

12. Lane Bryant We’re in the product details…but where’s the sizing information?!?!?!?

13. Lane Bryant Had to leave the shopping experience and go back out to a customer service link to find sizing information. Very disruptive to the shopping experience Once we were in customer service section, information was not easy to find quickly.

14. Battle Three Winner

16. Torrid Had 48 different styles and colors that were very easy to preview. Descriptions were clear, to the point, making it easy to identify items of interest. Appropriate sized models were used so shopper has some idea how product will really look.

17. Lane Bryant Lane Bryant offered only SEVEN styles!! One of these styles is not weather appropriate. While there are several color choices, that’s not easily discovered on the selection page. Upon further investigation, we discovered several styles were only available in one or two sizes. Descriptions are unclear and confusing: Brooklyn Wash, Nantucket Regal Models give no accurate concept of how the jeans will look on a real plus sized woman.

18. Battle Four Winner:

20. Torrid

21. Lane Bryant

22. Battle Five Winner: