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Bus 240 Week Six Group Project Final


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We did this presentation about a cell phone in our class, predicting whether or not the phone would catch on. The content isn't as important as the lovely, professional slide show is. ;o)

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Bus 240 Week Six Group Project Final

  1. 1. Verizon Wireless G’zOne Type V: A drop in the bucket, Or the wave of the future? By Beth Theve & Maria Ferance
  2. 2. Verizon G’zOne Type V <ul><li>2.0 Megapixel Camera with Flash </li></ul><ul><li>V CAST Video, VZ Navigator and Mobile Web 2.0 </li></ul><ul><li>Calendar, Alarm Clock, Stop Watch, Calculator, and… </li></ul><ul><li>Is water, dust and shock resistent!! </li></ul>
  3. 3. How water resistant?
  4. 4. External Challenges <ul><li>Competitors </li></ul><ul><ul><li>Nextel i560, Nokia 5100 are both water resistant as well </li></ul></ul><ul><li>Other Products </li></ul><ul><ul><li>Waterproof pouches, cases and covers </li></ul></ul><ul><li>New Competitors that will play on the success of this one </li></ul>
  5. 5. Edge over the Competition <ul><li>Sleek, stylish, multiple colors. </li></ul><ul><li>Compact flip phone. </li></ul><ul><li>Multiple functions. </li></ul><ul><li>Don’t need extra accessories for functionality – the protection is built right in. </li></ul>
  6. 6. Managerial Planning Strategies <ul><li>Customer Feedback! </li></ul><ul><ul><li>Verizon listened to their customers, and kept track of what they said. Most of the Verizon phones that needed to be replaced had been damaged by water. Customers were complaining that even with insurance, the cost of phone replacement was too high. </li></ul></ul><ul><ul><li>Verizon saw an opportunity to create a durable, affordable phone that was less likely to be damaged by water and other elements. </li></ul></ul>
  7. 7. Find a Solution <ul><li>Verizon began looking for a phone to add to their offering that was water resistant and durable. </li></ul><ul><li>Casio Computer Co. had created a rough and tough phone called G’zOne. </li></ul><ul><li>There were probably other proposals, but Verizon picked G’zOne. </li></ul>While Casio created their phone in 2005, G’zOne wasn’t released until 2007. Previous industry research showed that customers preferred to have inexpensive phones and replace them than to have expensive phones that were more durable. As phones become more inclusive (camera, MP3 player, daytimer, address book), people have become more dependant on them and now are more interested in high quality dependability.
  8. 8. Analyzing Success <ul><li>How will Verizon know if they’ve successfully addressed this gap in the market? </li></ul><ul><ul><li>Consumer feedback! </li></ul></ul><ul><ul><ul><li>Did the phone live up to the demands of day to day life? </li></ul></ul></ul><ul><ul><ul><li>Was the quality as high as expected, as high as other Verizon products? </li></ul></ul></ul><ul><ul><ul><li>Did Verizon gain market share because of this product? </li></ul></ul></ul>
  9. 9. Ethics and Corporate Responsibility <ul><li>No misleading advertisements. </li></ul><ul><ul><li>If the phone can withstand heavy fog but not being dropped in a puddle, that must be clear. </li></ul></ul><ul><ul><li>If the phone can handle a fall off a table but not a fall off a building, that must be clear. </li></ul></ul><ul><ul><li>Can’t say the product will “withstand the sands of time” if it can’t withstand a blush compact breaking in your purse. </li></ul></ul><ul><li>Phone can exceed claims, but not under perform. </li></ul>
  10. 10. Ethics and Corporate Responsibility <ul><li>Setting a clear level of expectation. </li></ul><ul><ul><li>Water RESISTANT, not water PROOF. </li></ul></ul><ul><ul><li>Setting a very clear level at which the phone can be expected to work with open and honest communications. </li></ul></ul><ul><ul><li>Reinforcing and detailing this message in owner’s manual. </li></ul></ul>This also keeps the company safe legally.
  11. 11. Ethics and Corporate Responsibility <ul><li>Verizon has a corporate responsibility to make sure the phone does what it says it will do. </li></ul><ul><li>The G’zOne is certified to MIL-Standard 810F. </li></ul><ul><ul><li>US Army testing standard for determining how safe and effective a product is in a given environment. </li></ul></ul><ul><ul><li>Gives the consumer an objective standard by which to consider the phone before purchase. </li></ul></ul>
  12. 12. Corporate Structure and Managerial Control <ul><li>Verizon is an extremely successful cell-phone service provider that has been in business since 2000, formed by a merger between Bell Atlantic Corp. and GTE Corp. </li></ul><ul><li>Doubtless, they have created a system of management and reporting that works extremely well for them. </li></ul><ul><li>It is difficult to say whether the company is organized as a functional or divisional company with any level of certainty, and it’s somewhat likely that there is some amount of crossover between the two organizational styles for a happy medium. </li></ul><ul><li>Their organization has clearly produced results, with reported revenues rising over $22 billion dollars in the last two years. </li></ul>
  13. 13. Corporate Structure <ul><li>Fairly standard. </li></ul><ul><ul><li>Business is conducted by management. </li></ul></ul><ul><ul><li>Management governed by Board of Directors. </li></ul></ul><ul><li>Code of Business Conduct </li></ul><ul><ul><li>Class certification is mandatory for employment. </li></ul></ul><ul><ul><li>Vendors also held to a Code of Conduct. </li></ul></ul><ul><li>Transparency in Financial Reporting </li></ul>This is the 1 st page of a 75 page Code of Conduct document that every employee must read, study, know, understand and accept.
  14. 14. Will it be successful? <ul><li>We believe it will! </li></ul><ul><ul><li>The product is innovative, and fills an open place in the market. </li></ul></ul><ul><ul><li>The company has listened to their customers, done research and been responsive. </li></ul></ul><ul><ul><li>The phone is affordable ($99.00 with contract) and gives the consumer the perception that Verizon is listening and cares about their needs. </li></ul></ul><ul><ul><li>As long as Verizon continues to flow with the tide of consumer demands and remains flexible and trustworthy, this product is bound to be successful. </li></ul></ul>