Business Communication----Business Plan

1. Bangladesh University of Engineering &
Technology (BUET)
Presentation
Business Communication
Presented By:
Towfique Rahman ID-1015082114
Md. Abdul Moktadir ID-1015082119
Arup Sarker ID-1015082120
Asif Iqbal Ratul ID-1015082121
Mohammad Mohsin Sarder ID-1015082118

2. Presentation
On
Business Plan
“WriteUp”
A freelance Writing Business

3. Brief Description of the
Business
 Name of the business : WriteUp
• Website: www.writeup.bd.com
 Nature of the business : Freelance
Writing
 Sector of Business: Freelancing
• Type of ownership : Partnership
 Current situation of the business in
Bangladesh

4. Brief Description of the
Business
• Advantage of the Business
ADVANTAGES OF BEING A FREELANCER
1. Flexible Hours
2. Control over Jobs and Clients
3. Work Wherever They Want
4. They’re the Boss
5. Making Profits

5. Brief Description of the
Business
 ADVANTAGES OF THE CUSTOMERS
1. Getting the jobs in time
2. Getting the perfect freelancer
3. Getting reliability
4. Simple payment method:
5. Getting the jobs done just by clicking in th
keyboard

6. Brief Description of the
Business
 Advantages of WriteUp:
1. Getting the profit
2. Creating a business platform
3. Customer satisfaction

7. Objective of the business
 Short term Objective
 Long Term Objective

8. Freelance Writing Skill category:
 Blog writing
 Article Writing
 Web content writing
 Creative writing
 Copy Writing
 Editorial Writing

9. Market Analysis
 We know our market size
 The market is large enough to build a
sustainable business in freelance
sector.
 Demographics and Segmentation
• Target Market
• Competition

10. Marketing and Branding strategy
• Promotional strategy
• Advertising
1. Catalogue
2. Calendar
3. Website display
• Search Engine Optimization
• Facebook Advertising
• Direct Marketing
• Personal Marketing
• TVC(TV Commercial )
• Promotional offers
• Pricing

11. Operational plan
• Hiring a freelance writer
1. Finding
2. Hiring
3. Getting the work done
4. Paying
• For Freelancing
1. Finding Job
2. Getting Hired
3. Working
4. Getting paid

12. Overlook of the website

13. Overlook of Freelancers’ profile
in the Website

14. Payment Method
 Visa
 MasterCard
 JCB
 Amex
 BKash
 QCash
Invoice will be automatically generated.

15. Financial Strategy
 1) Debt Financing
 2) Equity Financing
As a Startup Company Financing from
Traditional Sources is difficult.
Source of Investment : 2.5 Lac BDT from
5
partners contributing to total 12,50,000
BDT.

16. Total Investment
SL Investment Sector Proposed (TK)
1. Domain Purchase 1500
1. Hosting 2500
1. Account Opening Cost 100
1. Payment Gateway Cost 10000
1. Office Rent 96000
1. 4 pc for controlling 240000
1. Facebook Marketing 48000
1. Internet Facility cost 24000
1. Wifi Router 3000
1. Branding Promotion & Advertisement 50000
1. Employee payment 440000
1. Website Design 15000
1. Office equipment & Furniture 250000
1. Maintenance cost 10000
1. Miscellaneous 10000
Total Capital Investment 1200100

17. Projected Income Statement for the consecutive
three years:
FY-2017-18 FY-2018-19 FY-2019-20
Total Total Total
Service Revenue 18,00,000 18,70,000 20,00,000
Less: Operating Expenses
Wages Expense 4,40,000 4,50,000 4,60,000
Employee Related
Expense
6,000 7,000 8,000
Maintenance 2,00,000 2,10,000 2,20,000
Rent 150,000 155,000 170,000
Utilities 24,000 25,000 27,000
Insurance 12,000 14,000 15,000
Marketing 1,00,000 1,10,000 1,20,000
Promotion 1,00,000 1,10,000 1,20,000
Internet Expense 10,000 12,000 14,000
Supplies Expense 50,000 60,000 70,000
Depreciation Expense 12,000 13,000 14,000
Total Expenses 11,04,000 11,66,000 12,38,000
Operating Income 6,96,000 7,04,000 7,62,000

18. Forecasting
 Source of fund: 2.5 Lac BDT from 5 Partners
In Total 12,50,000 BDT is the initial source
 Business Forecast :
 Estimated target audience : 100000 per
month.
 Target visitors will be 15000 per month.
 Taking 10% of them are converted to
potential customers then Write-Up will get
1500 order per month and(1500*12)= 18,000
orders per years.
 From the commission, we can manage from
those orders = 18,000*100 = 18,00,000 taka.

19. Organizational Structure
Managing Director
Chief Operating Officer Web Developer Finance Director
Brand Officer Officer (On Demand) Officer (On Demand)

20. Manpower
Sl. Name Designation Experience
1 X Managing
Director
As per policy
2 Y COO As per policy
3 Z Finance Director As per policy
4 K Director As per policy
5 M Web Developer As per policy
6 N Brand Officer As per policy

21. R &D and Expansion of
business
 R & D Department to ensure hi
technical issues
 Expansion of business from Local
market to international market, Local
customer to international customer,
local freelancer to international
freelance.

22. Thank You