The document presents 19 inspiring quotes from various influential figures in fields such as art, business, and design. Each quote emphasizes creativity, understanding of the human experience, and the importance of continuous improvement and connection in achieving success. The overall message encourages innovation, learning from failures, and a deep understanding of the audience.

1. 19 kick-a** quotes
from artists, business innovators, designers, marketers, writers and some of our other favorite kind of people.
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2. 1. Never stop testing, and your advertising will never stop improving.
– David Ogilvy, businessman
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3. 2. The details aren’t details. They make the design.
– Charles Eames, designer
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4. 3. A lot of people in our industry haven't had very diverse experiences.
So they don't have enough dots to connect, and they end up with very
linear solutions without a broad perspective on the problem. The
broader one's understanding of the human experience, the better
design we will have.
– Steve Jobs, businessman
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5. 4. Our job is to make change. Our job is to connect to people, to interact
with them in a way that leaves them better than we found them,
more able to get where they’d like to go. Every time we waste that
opportunity, every page or sentence that doesn’t do enough to
advance the cause is waste.
– Seth Godin, author
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6. 5. Being good in business is the most fascinating kind of art. Making
money is art and working is art and good business is the best art.
– Andy Warhol, artist
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7. 6. I don't believe in elitism. I don't think the audience is this dumb
person lower than me. I am the audience.
– Quentin Tarantino, director
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8. 7. A person who never made a mistake never tried anything new.
– Albert Einstein, physicist
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9. 8. Anxiety is the hand maiden of creativity.
– T. S. Eliot, poet
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10. 9. I'm always trying to create work that doesn't make viewers feel they're
being spoken down to, so that they feel open participation.
– Jeff Koons, artist
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11. 10. Both film and fashion are businesses where the audience doesn't feel
or see the work that goes on behind the scenes.
– Tom Ford, designer
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12. 11. Choose a job you love, and you will never have to work a day in
your life.
– Confucius, philosopher
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13. 12. Hire character. Train skill.
– Peter Schutz, author
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14. 13. Surviving a failure gives you more self-confidence. Failures are great
learning tools, but they must be kept to a minimum.
– Jeffrey Immelt, businessman
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15. 14. To succeed…you need to find something to hold on to, something to
motivate you, something to inspire you.
– Tony Dorsett, athlete
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16. 15. The things we fear most in organizations – fluctuations, disturbances,
imbalances – are the primary sources of creativity.
– Margaret Wheatley, consultant
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17. 16. Knowing is not enough; we must apply. Willing is not enough;
we must do.
– Johann Wolfgang von Goethe, writer
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18. 17. The aim of marketing is to know and understand the customer so well
the product or service fits him and sells itself.
– Peter F. Drucker, writer
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19. 18. Good advertising does not just circulate information. It penetrates the
public mind with desires and belief.
– Leo Burnett, businessman
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20. 19. Focus on the core problem your business solves and put out lots of
content and enthusiasm and ideas about how to solve that problem.
– Laura Fitton, businesswoman
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