The document summarizes the key findings of an evaluation of the television series Frozen Planet and its accompanying website. It found that the series increased viewers' appreciation and understanding of life in polar regions. Viewers developed a better understanding of how animals adapt to their environments and were motivated to learn more about conservation issues. Both viewers and website visitors enjoyed the series and were likely to recommend it and revisit the website. The evaluation recommends developing connections between television episodes and online content for future nature series.
This document discusses IT network security topics including zone-based policy firewalls, VLAN hopping attacks, and high availability in data centers. It covers why zone-based firewalls are useful, the steps to configure them with an example. VLAN hopping attacks are explained as well as best practices to prevent them. Finally, it compares virtual switching systems and virtual port channels that are used to provide high availability in data centers. References are provided for further information on each topic.
Este documento proporciona una guía práctica sobre el trabajo autónomo que incluye información sobre el alta en la Seguridad Social y en el impuesto de Actividades Económicas, la apertura de un centro de trabajo, la inscripción de patentes y marcas comerciales, y el inicio de la actividad. También describe los servicios de asesoramiento para el autoempleo, las subvenciones y bonificaciones de la Seguridad Social, y la regulación jurídica del estatuto del trabajador autónomo incluyendo los reg
This document is the table of contents for Issue 10 of TASTE Magazine from The Culinary Institute of America (CIA). It provides an overview of CIA programs, courses, and recipes available for food enthusiasts. The cover article previews recipes for chocolate t'ings. The table of contents lists articles on CIA boot camps, cooking classes, cookbooks, and recipes. It provides details on CIA campuses in Hyde Park, NY, Greystone, CA, and San Antonio, TX and the programs offered at each location.
This document provides a performance summary for team 478-01-9. The team consisted of 4 members and their project focused on analyzing a case study. The team received 5-star ratings in all categories including team development, product, managerial tools, leadership tools, and documentation. Specific managerial and leadership tools used by the team included communication methods, meetings, task assignments, and establishing roles. The overall feedback was very positive, praising the team's work and encouraging them to continue learning collaborative tools for future projects.
Este documento contiene información sobre varios estudios e investigaciones relacionados con la quinua (Chenopodium quinoa Willd.), incluyendo tesis, artículos, libros y proyectos. Los temas cubiertos incluyen el cultivo, comercialización, respuesta a fertilizantes, control de plagas, genética y sistemas de producción de la quinua. La mayoría de los documentos son de Perú y tratan sobre mejorar la producción y el mercadeo de la quinua en esa región.
In what ways does your media product use, develop or challenge forms and conv...Hxrrywmedia
The document discusses how the media product used and developed conventions of the horror/thriller genre. It analyzed films like "The Hills Have Eyes" to understand typical conventions around diegetic sound, non-diegetic sound, fast-paced soundtracks, fade outs, red text titles, and POV shots. The media product challenged conventions by having younger student characters as victims and the murderer also a student. It opened with a scene set slightly in the future then flashed back to how the murderer "ended up in the mental state he was in."
This document discusses IT network security topics including zone-based policy firewalls, VLAN hopping attacks, and high availability in data centers. It covers why zone-based firewalls are useful, the steps to configure them with an example. VLAN hopping attacks are explained as well as best practices to prevent them. Finally, it compares virtual switching systems and virtual port channels that are used to provide high availability in data centers. References are provided for further information on each topic.
Este documento proporciona una guía práctica sobre el trabajo autónomo que incluye información sobre el alta en la Seguridad Social y en el impuesto de Actividades Económicas, la apertura de un centro de trabajo, la inscripción de patentes y marcas comerciales, y el inicio de la actividad. También describe los servicios de asesoramiento para el autoempleo, las subvenciones y bonificaciones de la Seguridad Social, y la regulación jurídica del estatuto del trabajador autónomo incluyendo los reg
This document is the table of contents for Issue 10 of TASTE Magazine from The Culinary Institute of America (CIA). It provides an overview of CIA programs, courses, and recipes available for food enthusiasts. The cover article previews recipes for chocolate t'ings. The table of contents lists articles on CIA boot camps, cooking classes, cookbooks, and recipes. It provides details on CIA campuses in Hyde Park, NY, Greystone, CA, and San Antonio, TX and the programs offered at each location.
This document provides a performance summary for team 478-01-9. The team consisted of 4 members and their project focused on analyzing a case study. The team received 5-star ratings in all categories including team development, product, managerial tools, leadership tools, and documentation. Specific managerial and leadership tools used by the team included communication methods, meetings, task assignments, and establishing roles. The overall feedback was very positive, praising the team's work and encouraging them to continue learning collaborative tools for future projects.
Este documento contiene información sobre varios estudios e investigaciones relacionados con la quinua (Chenopodium quinoa Willd.), incluyendo tesis, artículos, libros y proyectos. Los temas cubiertos incluyen el cultivo, comercialización, respuesta a fertilizantes, control de plagas, genética y sistemas de producción de la quinua. La mayoría de los documentos son de Perú y tratan sobre mejorar la producción y el mercadeo de la quinua en esa región.
In what ways does your media product use, develop or challenge forms and conv...Hxrrywmedia
The document discusses how the media product used and developed conventions of the horror/thriller genre. It analyzed films like "The Hills Have Eyes" to understand typical conventions around diegetic sound, non-diegetic sound, fast-paced soundtracks, fade outs, red text titles, and POV shots. The media product challenged conventions by having younger student characters as victims and the murderer also a student. It opened with a scene set slightly in the future then flashed back to how the murderer "ended up in the mental state he was in."
This document provides an educator and family guide to resources for learning about the ocean. It includes options for experiencing the ocean through virtual field trips and citizen science projects. It also provides videos, maps, games and other materials for watching, learning and reading about the ocean across different grade levels. The guide aims to equip learners with knowledge and ways to take action to learn about and protect the ocean.
This thesis examines the economic costs of environmental degradation from the Port Phillip Bay Channel Deepening Project in Victoria, Australia using a contingent travel cost method. Surveys were conducted before and after dredging to assess impacts on recreational beach visits. Results found beach users incurred consumer surplus costs of millions to tens of millions of Australian dollars per year due to 0.12-0.26% fewer visits. The study aimed to quantify economic impacts omitted from prior assessments, providing useful information for future research on social and ecological value changes from projects impacting Port Phillip Bay.
This document summarizes a workshop held by the University of Saskatchewan and UNEP GEMS/Water program on global water quality modelling from October 13-14, 2010. The workshop brought together researchers working on water quality modelling at a global scale. Participants presented their current research and discussed how to better integrate global water quality and quantity data from sources like GEMStat and GRDC to improve global water assessments and modelling. Key outcomes included forming a scientific steering committee and proposing a comparative study of water management and policy in areas with rich water data versus limited data to demonstrate the value of monitoring programs.
The state of nature partnership is Britain's most ambitious conservation collaboration. This is a detailed version of our collective vision and strategy. The partnership is now called the Nature Intelligence Unit.
A presentation detailing research into existing products serving as inspiration and survey statistics to drive developed for finished nature documentary.
This document provides an overview of the GLOBE (Global Learning and Observations to Benefit the Environment) program, which is a worldwide hands-on science and education program involving primary and secondary school students. The document outlines GLOBE's mission and goals of improving science education and environmental stewardship. It also describes GLOBE's hydrology protocols and tools for water quality monitoring to support students' science learning and research.
The team identified excessive marine litter on beaches as the problem. Through surveys, 62% agreed beaches were too dirty. The team cleaned a section of beach near a construction site and jetty that was significantly dirtier than other areas. After cleaning, the beach was cleaner but tide washed litter back into the sea. The team concluded public education through posters was needed for long-term change, but time constraints prevented this. Short-term, cleaning improved the situation but ongoing effort is required to fully address the problem.
La Grange Agriculture and Water Opportunities Newsletter number 6, May 2014Bruce Gorring
The annual regional La Grange project workshop was held in March at Eco Beach. 37 representatives from the region attended, including from horticulture businesses, pastoral properties, traditional owners, and relevant departments and agencies. The workshop presented the project's 2013 soil and groundwater survey results from the AEM visual data and ground survey of existing bores. Plans for 2014 include installing monitoring bores to monitor groundwater levels and salinity with future development. The Karajarri Indigenous Protected Area was also declared in May, covering 24,797 square kilometers.
Mercy for Earth is a non-profit organization founded and directed by Ignacio Barsottelli, a veteran of the environmental conservation movement.
In 1997, Ignacio Barsottelli founded the non-profit organization “Yo Limpio a Puerto Rico” (I Clean PR). The organization partnered with the Puerto Rican department of education to institute environmental education in schools and establish additional programs to educate the community about various conservation methods – initiatives that continue to influence the community today.
The proposed reality TV program aims to raise awareness of climate change through an informal approach. Volunteers would live in one of two resorts - a luxury resort or fully eco-friendly resort. Unbeknownst to the volunteers, they experience a simulated 50 years of climate change impacts. The government then enacts carbon restrictions. Cameras follow how each group adapts their lifestyle in response. Each week, a volunteer from each resort switches to gain insight into the other group's challenges to help their own resort survive with limited resources in a zero-carbon world. The program combines climate change research with an entertainment format to indirectly educate viewers on preparing for possible future impacts of climate change.
The 1st Akiyoshi-dai International SymposiumErie K. ANDO
This is the ppt slides presented at the symposium held in Yamaguchi Prefecture, where is famous as the largest karst field in Japan, described the overview of the results came from my questionnaire survey that focused on tourism and environmental understandings over Akiyoshi-do limestone show cave.
The document provides an educator's guide for lessons and activities based on the film Finding Dory. It includes over 40 pages of content for grades 2-6 covering topics like marine animal species, habitats, conservation, and careers. The guide aims to increase students' knowledge of ocean life through interactive lessons, enhance appreciation for wildlife shown in the film, and promote lifelong conservation values. Lessons are aligned with Next Generation Science and Common Core standards.
Similarities Between A High School Teacher And A CollDiana Marquez
1. The document discusses the marketing objectives and process used to promote an event called the Wiggle Waggle Walk, which raises funds for the Valley Animal Center shelter.
2. The objectives were to create an interactive activity, sign up 5 individuals, and design promotional flyers. As a group, they decided on a Minion photo booth theme.
3. They met weekly with their supervisor to provide updates and received approval to move forward with their photo booth idea.
This document summarizes the results of an Ipsos poll on American attitudes toward space exploration. Some key findings include:
- Most Americans are familiar with NASA and space exploration and have a general interest in the topic. Younger generations are less connected to major historical space events.
- Americans prioritize space exploration that monitors environmental changes on Earth but also see benefits from exploration. There is support for both international cooperation and preserving space.
- NASA enjoys high favorability ratings, though opinions are mixed on its budget levels. Most Americans prefer NASA to lead space exploration over private companies.
- Views on a new Space Force are partisan, with Republicans more favorable. Belief in past space achievements like the moon landing remain strong
National Geographic's Fall/Winter 2018-2019 Event SeasonLexie Simpson
This document provides information about upcoming live events, exhibitions, and experiences hosted by National Geographic in Washington D.C. in fall/winter 2018-2019. Events include virtual reality explorations of Bears Ears National Monument and Antarctica, film screenings, conversations with explorers and photographers, happy hours featuring stories and photos from the field, and behind-the-scenes tours of exhibitions. Virtual and in-person events will give audiences unprecedented access to National Geographic's work and missions around the world.
What Happens When You Donate Your Career to ScienceThea Boodhoo
New giant dinosaurs. Mountain ranges on Pluto. Gravity waves from other galaxies. We live in a golden age for scientific discovery, and it’s hard not to wonder, as we pry ourselves away from Mars panoramas back into the earth-bound corporate things waiting in our other browser tabs, what it would be like if we’d gone into that science field we really like instead.
Thea Boodhoo was a run-of-the-mill content strategist at an admittedly pretty great ad agency, who also found inspiration in the discoveries of science. She thought, “Surely scientists need content strategists. They must. Right?” And she set off on a journey that took her into the depths of time, the insides of a dead pigeon, and the far, exotic reaches of New Jersey, Utah, and academia.
Now she’s ready to share what she learned about the reality of modern science, what it’s like working with scientists, how she overcame the hurdles of being an outsider, and how you, too, can apply your skills as a creative professional to science projects where they are, truly, needed. Without having to dissect a pigeon.
Slides to support a lecture given at the 2014 Annual Conference of the Geographical Association. The key message is that the current curriculum reforms do not signal the death of school geography but a renewal and revival. Indeed, geography is a critical subject in the whole education of a child.
Descriptive Essay - At the Beach - A-Level English - Marked by Teachers.com. How To Start A Descriptive Essay About The Beach. Short descriptive essay beach. Descriptive writing essay on the beach. Descriptive Essay On The Beach : Conclusion for a descriptive essay .... Descriptive Essay On The Beach. Essay about a beach - oedipusessays.web.fc2.com.
How To Write An Essay Outline - Wyzant BlogSarah Brown
The document discusses how the Apollo 11 mission occurred. It was the first manned mission to land on the moon in 1969. On July 16th, astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins prepared to travel to the moon. Their objective was to perform a crewed landing and return safely, in a mission set by NASA and the US government at the time to achieve President Kennedy's goal of landing astronauts on the moon by the end of the 1960s.
This document presents results from surveys conducted in Scotland regarding participation in outdoor activities during COVID-19 lockdowns and easing of restrictions. Some key findings include:
- Walking, cycling, and outdoor exercise increased significantly compared to previous years. More people are traveling farther for outdoor activities as restrictions have eased.
- Participation in activities like walking, wildlife watching, and running increased the most, while activities like sightseeing and picnics remained lower.
- People report increased engagement with nature through activities like gardening and enjoying local wildlife. Many note increased benefits to mental health and well-being from outdoor time.
- Common problems encountered included issues with social distancing and inconsiderate behavior from others
More Related Content
Similar to GRGFrozenPlanetFinalSummativeEvaluationExecutiveSummary-6-27-12
This document provides an educator and family guide to resources for learning about the ocean. It includes options for experiencing the ocean through virtual field trips and citizen science projects. It also provides videos, maps, games and other materials for watching, learning and reading about the ocean across different grade levels. The guide aims to equip learners with knowledge and ways to take action to learn about and protect the ocean.
This thesis examines the economic costs of environmental degradation from the Port Phillip Bay Channel Deepening Project in Victoria, Australia using a contingent travel cost method. Surveys were conducted before and after dredging to assess impacts on recreational beach visits. Results found beach users incurred consumer surplus costs of millions to tens of millions of Australian dollars per year due to 0.12-0.26% fewer visits. The study aimed to quantify economic impacts omitted from prior assessments, providing useful information for future research on social and ecological value changes from projects impacting Port Phillip Bay.
This document summarizes a workshop held by the University of Saskatchewan and UNEP GEMS/Water program on global water quality modelling from October 13-14, 2010. The workshop brought together researchers working on water quality modelling at a global scale. Participants presented their current research and discussed how to better integrate global water quality and quantity data from sources like GEMStat and GRDC to improve global water assessments and modelling. Key outcomes included forming a scientific steering committee and proposing a comparative study of water management and policy in areas with rich water data versus limited data to demonstrate the value of monitoring programs.
The state of nature partnership is Britain's most ambitious conservation collaboration. This is a detailed version of our collective vision and strategy. The partnership is now called the Nature Intelligence Unit.
A presentation detailing research into existing products serving as inspiration and survey statistics to drive developed for finished nature documentary.
This document provides an overview of the GLOBE (Global Learning and Observations to Benefit the Environment) program, which is a worldwide hands-on science and education program involving primary and secondary school students. The document outlines GLOBE's mission and goals of improving science education and environmental stewardship. It also describes GLOBE's hydrology protocols and tools for water quality monitoring to support students' science learning and research.
The team identified excessive marine litter on beaches as the problem. Through surveys, 62% agreed beaches were too dirty. The team cleaned a section of beach near a construction site and jetty that was significantly dirtier than other areas. After cleaning, the beach was cleaner but tide washed litter back into the sea. The team concluded public education through posters was needed for long-term change, but time constraints prevented this. Short-term, cleaning improved the situation but ongoing effort is required to fully address the problem.
La Grange Agriculture and Water Opportunities Newsletter number 6, May 2014Bruce Gorring
The annual regional La Grange project workshop was held in March at Eco Beach. 37 representatives from the region attended, including from horticulture businesses, pastoral properties, traditional owners, and relevant departments and agencies. The workshop presented the project's 2013 soil and groundwater survey results from the AEM visual data and ground survey of existing bores. Plans for 2014 include installing monitoring bores to monitor groundwater levels and salinity with future development. The Karajarri Indigenous Protected Area was also declared in May, covering 24,797 square kilometers.
Mercy for Earth is a non-profit organization founded and directed by Ignacio Barsottelli, a veteran of the environmental conservation movement.
In 1997, Ignacio Barsottelli founded the non-profit organization “Yo Limpio a Puerto Rico” (I Clean PR). The organization partnered with the Puerto Rican department of education to institute environmental education in schools and establish additional programs to educate the community about various conservation methods – initiatives that continue to influence the community today.
The proposed reality TV program aims to raise awareness of climate change through an informal approach. Volunteers would live in one of two resorts - a luxury resort or fully eco-friendly resort. Unbeknownst to the volunteers, they experience a simulated 50 years of climate change impacts. The government then enacts carbon restrictions. Cameras follow how each group adapts their lifestyle in response. Each week, a volunteer from each resort switches to gain insight into the other group's challenges to help their own resort survive with limited resources in a zero-carbon world. The program combines climate change research with an entertainment format to indirectly educate viewers on preparing for possible future impacts of climate change.
The 1st Akiyoshi-dai International SymposiumErie K. ANDO
This is the ppt slides presented at the symposium held in Yamaguchi Prefecture, where is famous as the largest karst field in Japan, described the overview of the results came from my questionnaire survey that focused on tourism and environmental understandings over Akiyoshi-do limestone show cave.
The document provides an educator's guide for lessons and activities based on the film Finding Dory. It includes over 40 pages of content for grades 2-6 covering topics like marine animal species, habitats, conservation, and careers. The guide aims to increase students' knowledge of ocean life through interactive lessons, enhance appreciation for wildlife shown in the film, and promote lifelong conservation values. Lessons are aligned with Next Generation Science and Common Core standards.
Similarities Between A High School Teacher And A CollDiana Marquez
1. The document discusses the marketing objectives and process used to promote an event called the Wiggle Waggle Walk, which raises funds for the Valley Animal Center shelter.
2. The objectives were to create an interactive activity, sign up 5 individuals, and design promotional flyers. As a group, they decided on a Minion photo booth theme.
3. They met weekly with their supervisor to provide updates and received approval to move forward with their photo booth idea.
This document summarizes the results of an Ipsos poll on American attitudes toward space exploration. Some key findings include:
- Most Americans are familiar with NASA and space exploration and have a general interest in the topic. Younger generations are less connected to major historical space events.
- Americans prioritize space exploration that monitors environmental changes on Earth but also see benefits from exploration. There is support for both international cooperation and preserving space.
- NASA enjoys high favorability ratings, though opinions are mixed on its budget levels. Most Americans prefer NASA to lead space exploration over private companies.
- Views on a new Space Force are partisan, with Republicans more favorable. Belief in past space achievements like the moon landing remain strong
National Geographic's Fall/Winter 2018-2019 Event SeasonLexie Simpson
This document provides information about upcoming live events, exhibitions, and experiences hosted by National Geographic in Washington D.C. in fall/winter 2018-2019. Events include virtual reality explorations of Bears Ears National Monument and Antarctica, film screenings, conversations with explorers and photographers, happy hours featuring stories and photos from the field, and behind-the-scenes tours of exhibitions. Virtual and in-person events will give audiences unprecedented access to National Geographic's work and missions around the world.
What Happens When You Donate Your Career to ScienceThea Boodhoo
New giant dinosaurs. Mountain ranges on Pluto. Gravity waves from other galaxies. We live in a golden age for scientific discovery, and it’s hard not to wonder, as we pry ourselves away from Mars panoramas back into the earth-bound corporate things waiting in our other browser tabs, what it would be like if we’d gone into that science field we really like instead.
Thea Boodhoo was a run-of-the-mill content strategist at an admittedly pretty great ad agency, who also found inspiration in the discoveries of science. She thought, “Surely scientists need content strategists. They must. Right?” And she set off on a journey that took her into the depths of time, the insides of a dead pigeon, and the far, exotic reaches of New Jersey, Utah, and academia.
Now she’s ready to share what she learned about the reality of modern science, what it’s like working with scientists, how she overcame the hurdles of being an outsider, and how you, too, can apply your skills as a creative professional to science projects where they are, truly, needed. Without having to dissect a pigeon.
Slides to support a lecture given at the 2014 Annual Conference of the Geographical Association. The key message is that the current curriculum reforms do not signal the death of school geography but a renewal and revival. Indeed, geography is a critical subject in the whole education of a child.
Descriptive Essay - At the Beach - A-Level English - Marked by Teachers.com. How To Start A Descriptive Essay About The Beach. Short descriptive essay beach. Descriptive writing essay on the beach. Descriptive Essay On The Beach : Conclusion for a descriptive essay .... Descriptive Essay On The Beach. Essay about a beach - oedipusessays.web.fc2.com.
How To Write An Essay Outline - Wyzant BlogSarah Brown
The document discusses how the Apollo 11 mission occurred. It was the first manned mission to land on the moon in 1969. On July 16th, astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins prepared to travel to the moon. Their objective was to perform a crewed landing and return safely, in a mission set by NASA and the US government at the time to achieve President Kennedy's goal of landing astronauts on the moon by the end of the 1960s.
This document presents results from surveys conducted in Scotland regarding participation in outdoor activities during COVID-19 lockdowns and easing of restrictions. Some key findings include:
- Walking, cycling, and outdoor exercise increased significantly compared to previous years. More people are traveling farther for outdoor activities as restrictions have eased.
- Participation in activities like walking, wildlife watching, and running increased the most, while activities like sightseeing and picnics remained lower.
- People report increased engagement with nature through activities like gardening and enjoying local wildlife. Many note increased benefits to mental health and well-being from outdoor time.
- Common problems encountered included issues with social distancing and inconsiderate behavior from others
Similar to GRGFrozenPlanetFinalSummativeEvaluationExecutiveSummary-6-27-12 (20)
1. G O O D M A N R E S E A R C H G R O U P , I N C . M o n t h 2 0 1 2 1
Frozen Planet
Summative Evaluation
Executive Summary
PREPARED BY
Elizabeth R. Bachrach, Ph.D.
Markeisha Grant, B.A.
Irene F. Goodman, Ed.D.
SUBMITTED TO
Christine Weber
Vice President for Production
Discovery Channel
June 2012
NSF GRANT 0848627
2. G O O D M A N R E S E A R C H G R O U P , I N C . J u n e 2 0 1 2 i
EXECUTIVE SUMMARY
Frozen Planet is a seven-episode prime time television series, with a
complementary interactive website, co-produced by the BBC and the Discovery
Channel. Through high-definition “blue chip” visuals, the series aimed to
increase awareness and understanding about the natural world. Producers
intended for the project to inspire the audience both to learn and to enhance their
appreciation of life at the polar regions and of the effects of seasonal change on
our earth. With a grant from the National Science Foundation (Award number:
0848627), the Discovery Channel contracted with Goodman Research Group,
Inc. (GRG), a Cambridge-based research firm specializing in the evaluation of
educational programs, to conduct summative evaluation of the Frozen Planet
project.
The goal of GRG’s summative evaluation was to assess the overall influence of
the series and website on TV viewers and web visitors. In accord with the
Discovery Channel team’s hope that Frozen Planet would “change hearts and
minds” of its audience, GRG designed an evaluation to examine the effects of
exposure to Frozen Planet on participants’ affect, cognition, and behavior. In
particular, the evaluation posed the following research questions:
1. To what extent did Frozen Planet lead to increased appreciation for and
enlightenment about life in the earth’s polar regions?
2. Did Frozen Planet give viewers a better fundamental understanding
about the environment where the animals live?
3. What was the overall use of and response to the series and the website?
To address these questions, GRG conducted a national viewer study of 82
participants who completed online surveys before and after viewing at least three
and up to all seven Frozen Planet episodes. GRG also developed and launched a
survey of the Frozen Planet website. In all, 1,912 visitors to the Frozen Planet
website over the broadcast period completed the online survey. All evaluation
participants commented on their exposure to the various Frozen Planet resources
(i.e., series, website features, social media sites), and described outcomes of use
of the program overall.
KEY FINDINGS
Frozen Planet appealed to a wide audience including those with a range of
knowledge and interests in science research and environmental issues. The
audience was inspired to seek out more information, learn about ways to get
involved, and to encourage others to do the same.
Frozen Planet elicited an affective, or emotional, response from its
viewers, reflective of “changing hearts.”
3. G O O D M A N R E S E A R C H G R O U P , I N C . J u n e 2 0 1 2 ii
Viewers expressed their impressions of the series, how they would
characterize their experience, and how they would describe it to others.
In all instances, they used words that spoke to their emotional response
to the series and its “visually stunning” and “inspiring” portrayal of the
natural world.
Frozen Planet was received quite positively by all viewers (95% rated
the series overall as very good or excellent). Moreover, those who
watched all seven episodes reported even stronger enjoyment of the
experience; average series ratings were 4.87 and 4.63 out of a possible 5.
Viewers had difficulty selecting an episode they liked best or least; they
reported enjoyment of the entire series. They identified particular scenes
and stories that stood out to them. Particular stand-out scenes or stories
were those that featured penguins interacting, building their nests and
returning to their babies and partners after spending time at sea; the
wolves hunting bison; and the caterpillar taking years to become a moth.
Viewers expressed strong appreciation for learning how the seasons
change and the animals adapt to their surroundings. They enjoyed the
opportunity to see footage of areas of the earth to which they have not
previously been exposed.
Frozen Planet provided viewers with an increased fundamental
understanding about the natural world, reflecting a cognitive response
akin to “changing minds.”
After viewing, participants reported significantly higher understanding of
the natural world, how animals behave and adapt to life in the polar
regions, and the differences between the Arctic and Antarctica. They also
reported significantly higher familiarity with and understanding of terms
and phenomena that were new to them. For example, before viewing,
76% had never heard of katabatic winds; after viewing, 65% heard of it
and know what it is.
The series effectively increased awareness of life at the earth’s polar
regions, and understanding of how seasonal change at the poles affects
the entire earth. Average ratings were 4.60 and 4.39 out of 5,
respectively.
Already strong interest in the earth’s polar regions, life at the poles, and
animal rights and protection increased significantly after viewing.
Viewers were motivated to watch more of the series and to learn more
about conservation and environmental issues. After viewing and/or
visiting the website, Frozen Planet users planned to seek additional
information and discuss with others issues related to conservation, the
environment, and the natural world.
4. G O O D M A N R E S E A R C H G R O U P , I N C . J u n e 2 0 1 2 iii
Both series viewers and website visitors were likely to recommend
Frozen Planet to friends and family members, as well as to watch more
and visit the website again themselves.
KEY RECOMMENDATIONS
Use off-screen narration for future series where the visuals can speak for
themselves. Viewers perceived a clear sense of understanding and call to
action by learning about the life and experiences of animals at the polar
regions.
Develop cross-promotion of TV and online resources for future series
about the natural world. The topics and issues raised were appealing to
the audience and use of one resource (e.g., TV or website) piqued
interest such that users were motivated to continue their exposure and
learning by watching more episodes, visiting the website, and discussing
the issues with friends and family.
Include in the tease for upcoming episodes some form of cliff-hanger
that will compel viewers to tune in the following week. Viewers were
highly engaged in the animals’ stories and wanted to see how each
scenario ended. A tease for the next program might show part of a
hunting scene, excluding the outcome of the chase.
Consider the invitation to provide feedback on a series as a means of
additional promotion for future series. While the website reached a broad
range of visitors, some participants in the viewer study indicated they
may not have known about or watched the series if not for their
participation in the summative evaluation.
The opportunity to provide feedback that may affect future production
can be an effective way to increase and sustain viewership of future
programs and series.