The "Be-Cycle" game is a product that promotes cycling by highlighting its efficiency compared to cars. It notes that bicycles have a very high transportation capacity, with a 3.5 meter wide road able to accommodate up to 16,000 cyclists or pedestrians per hour, compared to only 2,300 cars with 1.3 passengers each. More information on cycling initiatives can be found by clicking the link to a presentation on trendy cycling in Italian cities.