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Level Up: Gamifying Education
Gamification uses game mechanics and design principles to engage and motivate people to learn and solve problems. It focuses on the learner rather than games and aims to influence behavior as well as knowledge. Gamification can promote engagement, motivation, long-term memory, attainment of goals through feedback, and move classrooms from a traditional to more constructive learning environment. Factors like age, characteristics, gender, competitiveness, experience, and special needs should be considered when implementing gamification.
Recipe cards extension 3!
This document compares two presentation folder designs for recipe cards. For the first design, the advantages noted include the good contrast between the white font/pictures and use of consistent fonts. Disadvantages include a stretched image and space for the vegetarian society badge. For the second design, advantages include the professional look and use of contrasting black and white. Disadvantages include lack of attention-grabbing color and overlapping images. Comparisons are also made between the two designs.
Evaluation!
The document provides an evaluation of photographs taken to document a football game. It discusses the technical aspects of taking the photos, such as using a wide lens and natural light. Post-production techniques like dodging, burning and blurring were used to make the players stand out. The photos aim to show different emotions and stages of a game. Feedback indicated photos that captured action with techniques like slow shutter speed were most effective for the documentary purpose. Areas for improvement include focusing more on camera settings rather than post-processing to maintain realism.
Task 6- Notes
The document summarizes representations in magazines. It discusses how magazines like FHM negatively represent women by promoting unrealistic beauty standards. In contrast, magazines like National Geographic and The Countryman positively represent the environment. National Geographic typically features people between ages 24-54, with a slightly higher percentage of male than female readers. Younger people are less likely to read magazines focused on nature. While National Geographic does not explicitly address social issues, it may discuss how environmental changes affect people. The magazine's conventions include high-quality images, short informative articles, and a consistent style and layout to appeal to its mostly older audience.
Alan smith
This document discusses different methods for defining and researching audiences, including quantitative, qualitative, socio-economic status, psychographics, geodemographics, age, and gender research.
Quantitative research uses numbers and surveys to identify audience size, while qualitative research uses open-ended questions to understand audiences. Socio-economic status examines income, education and occupation to classify social classes. Psychographics looks at personality traits and values. Geodemographics classifies neighborhoods. Considering factors like age and gender can provide insight into audience interests. Research methods help ensure products effectively target their intended audiences.
Fall 2013 Secondary RESA
This document outlines an educational session focused on implementing the Common Core State Standards for Mathematical Practice. The session aims to help participants understand what it means for students to be mathematically proficient by examining each of the eight standards for mathematical practice. Participants will engage in math activities and discussions to explore how to develop students' abilities in areas like problem solving, reasoning, modeling, and precision. The document provides facilitation guides and teaching strategies for each standard to help educators strengthen students' mathematical proficiency as defined by the Common Core.
Shooting schedule & risk assessment
The document provides details of a photography shoot scheduled for January 29th at Nunnington Hall. Equipment including a DSLR camera, tripod, memory card, and model release forms have been booked. The shoot aims to capture documentary-style images of the hall's workers, gardens, shops, and exhibits. A risk assessment was completed and contingencies are in place in case of poor weather or unavailability of planned models. Example shots and a model release form are included. Health and safety regulations to consider include those relating to work equipment, hazardous chemicals, and display screen equipment.
World animal day 2013 presentation
Animal Care Malta is a non-profit organization that cares for about 100 stray cats daily in Mellieha, Malta. They provide medical care for cats and kittens found with infections and injuries, treating them until healthy and then attempting to find homes for them. The presentation described several cats and kittens the organization has rescued and cared for, many of which required extensive medical treatment for issues like infections, injuries, and blindness before being adopted or remaining with Animal Care Malta.
Recommended
Level Up: Gamifying Education
Gamification uses game mechanics and design principles to engage and motivate people to learn and solve problems. It focuses on the learner rather than games and aims to influence behavior as well as knowledge. Gamification can promote engagement, motivation, long-term memory, attainment of goals through feedback, and move classrooms from a traditional to more constructive learning environment. Factors like age, characteristics, gender, competitiveness, experience, and special needs should be considered when implementing gamification.
Recipe cards extension 3!
This document compares two presentation folder designs for recipe cards. For the first design, the advantages noted include the good contrast between the white font/pictures and use of consistent fonts. Disadvantages include a stretched image and space for the vegetarian society badge. For the second design, advantages include the professional look and use of contrasting black and white. Disadvantages include lack of attention-grabbing color and overlapping images. Comparisons are also made between the two designs.
Evaluation!
The document provides an evaluation of photographs taken to document a football game. It discusses the technical aspects of taking the photos, such as using a wide lens and natural light. Post-production techniques like dodging, burning and blurring were used to make the players stand out. The photos aim to show different emotions and stages of a game. Feedback indicated photos that captured action with techniques like slow shutter speed were most effective for the documentary purpose. Areas for improvement include focusing more on camera settings rather than post-processing to maintain realism.
Task 6- Notes
The document summarizes representations in magazines. It discusses how magazines like FHM negatively represent women by promoting unrealistic beauty standards. In contrast, magazines like National Geographic and The Countryman positively represent the environment. National Geographic typically features people between ages 24-54, with a slightly higher percentage of male than female readers. Younger people are less likely to read magazines focused on nature. While National Geographic does not explicitly address social issues, it may discuss how environmental changes affect people. The magazine's conventions include high-quality images, short informative articles, and a consistent style and layout to appeal to its mostly older audience.
Alan smith
This document discusses different methods for defining and researching audiences, including quantitative, qualitative, socio-economic status, psychographics, geodemographics, age, and gender research.
Quantitative research uses numbers and surveys to identify audience size, while qualitative research uses open-ended questions to understand audiences. Socio-economic status examines income, education and occupation to classify social classes. Psychographics looks at personality traits and values. Geodemographics classifies neighborhoods. Considering factors like age and gender can provide insight into audience interests. Research methods help ensure products effectively target their intended audiences.
Fall 2013 Secondary RESA
This document outlines an educational session focused on implementing the Common Core State Standards for Mathematical Practice. The session aims to help participants understand what it means for students to be mathematically proficient by examining each of the eight standards for mathematical practice. Participants will engage in math activities and discussions to explore how to develop students' abilities in areas like problem solving, reasoning, modeling, and precision. The document provides facilitation guides and teaching strategies for each standard to help educators strengthen students' mathematical proficiency as defined by the Common Core.
Shooting schedule & risk assessment
The document provides details of a photography shoot scheduled for January 29th at Nunnington Hall. Equipment including a DSLR camera, tripod, memory card, and model release forms have been booked. The shoot aims to capture documentary-style images of the hall's workers, gardens, shops, and exhibits. A risk assessment was completed and contingencies are in place in case of poor weather or unavailability of planned models. Example shots and a model release form are included. Health and safety regulations to consider include those relating to work equipment, hazardous chemicals, and display screen equipment.
World animal day 2013 presentation
Animal Care Malta is a non-profit organization that cares for about 100 stray cats daily in Mellieha, Malta. They provide medical care for cats and kittens found with infections and injuries, treating them until healthy and then attempting to find homes for them. The presentation described several cats and kittens the organization has rescued and cared for, many of which required extensive medical treatment for issues like infections, injuries, and blindness before being adopted or remaining with Animal Care Malta.
Task 3 (Page layout)
The document discusses visual hierarchy and page layout. It states that the most important text should be the biggest and highest on the page, such as the title. It also discusses using different text sizes, styles, colors, and positions to draw attention to key information and ensure the text flows properly for the reader. Positioning, variety in presentation, and reducing white space with colors also impact the visual hierarchy and professionalism of the layout.
Putting the Mathematical Practices Into Action
This document outlines an agenda for a professional development session focused on implementing the Standards for Mathematical Practice. It includes discussions and activities to help teachers understand each standard and strategies for bringing the standards into their classrooms. The session aims to help teachers explore how to make students active problem solvers, encourage mathematical reasoning and modeling, and use tools strategically when solving problems. Sample problems and templates are provided to demonstrate ways to incorporate the standards into instruction.
Task 5
The document outlines a photography shoot scheduled for January 29th at Nunnington Hall in Ryedale. Equipment including a DSLR camera, tripod, and memory cards have been booked. The images will be part of a documentary-style collection showing various aspects of Nunnington Hall. Models will be people taking photographs rather than posing. Props will only include items found on location. A risk assessment was completed and contingencies planned in case of issues with weather or staff availability.
MOVIE AND TV QUIZ Prelims
The document provides the rules and sample questions for a movie and TV quiz being hosted by Shivendra Singh. It outlines that there will be 26 total questions with points awarded for correct answers, and hints can be provided upon request. Some questions will be starred and used as tiebreakers if needed, with sudden death being used to determine an ultimate winner.
MOVIE AND TV QUIZ Finals
The document describes a movie and TV quiz being hosted by Shivendra Singh. It provides the rules and format for two rounds of the quiz, including questions about movies, TV shows, and characters. Some of the questions require identifying movies, shows, or characters based on descriptions and clues provided. The final question describes a guest quizmaster round being added to the quiz format.
Extension tasks!!
The document discusses different types of photography and the appropriate use of post-production for each. It addresses whether post-production should be used for images in advertising, fashion, photojournalism, portraits, architecture, illustration, medical, fine art, and documentary photography. For each genre, it also discusses the extent to which post-production is appropriate and the contexts in which the images may be found or displayed.
Task 6!
The document discusses the generic characteristics and representation of magazines. It analyzes magazines like National Geographic and The Countryman. It discusses their style, content, technical aspects, symbols and cultural codes. It also examines how the magazines have changed over time to broaden their audience. Representation can be positive by providing important information, or negative by promoting unhealthy behaviors or stereotypes. The magazines represent social groups like older adults interested in nature. They also address social issues relevant to their target audiences.
Task 7!
The document provides instructions for designing a series of 8 recipe cards shaped like landmarks of Italy, each featuring a different Italian dish. It discusses choosing fonts, colors, layout, and standardizing elements like the 'Taste of Italy' heading to ensure consistency across the cards. Templates will be created in Photoshop and ingredients, directions, and nutritional information added before finalizing the unique card designs.
Task 6!
The document provides feedback on 5 initial ideas for vegetarian recipe cards, discussing what is liked and could be improved about each idea as well as what is found interesting. The feedback focuses on developing layouts, targeting specific demographics, and making the ideas more appealing to a wider audience. Overall, the feedback aims to strengthen the ideas and help determine the best concept to pursue.
Graphic narrative resubmission!
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft scripts are presented with different dialogue options incorporating more modern language. The proposal outlines plans to create a 4-page graphic novel using photographs edited to look like comic book panels telling the story with humor, such as the giant having an afro. The target audience is identified as 10-15 year olds to make the classic tale appealing again through a twist while keeping the overall story. Schools are identified as a way to market the product to this age group.
Graphic narrative resubmission!
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft script sections modernize the dialogue. The proposal outlines creating a 4-page graphic novel using photographs edited to look like comics. It will target an older audience of 10-15 year olds with humor like the giant having an afro and a guitar being stolen. The goal is to make the classic tale appealing again through a comedic twist.
Writing copy resubmission!
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Writing copy resubmission!
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Writing copy resubmission
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Task 4!
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Task 4
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Task 4
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Task 4!
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan was aware of, and in some cases directly involved in, phone hacking practices during his time as editor. However, Morgan continues to deny any involvement and knowledge of phone hacking at the newspapers he edited, despite significant evidence to the contrary. The allegations against Morgan span decades and involve the hacking of numerous celebrities and victims of crime.
Task 10!!
Surfers Against Sewage is an environmental charity based in the UK that campaigns to protect oceans, beaches and freshwater waves from plastic pollution and other environmental issues. They organize beach cleans, protests, educational events and political lobbying to raise awareness of the problems caused by waste in the natural environment and push for changes to protect natural spaces for future generations to enjoy. Their goal is a clean, healthy and plastic-free ocean for marine life and coastal communities.
Social Action
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
Social action resubmission !
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
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Task 3 (Page layout)
The document discusses visual hierarchy and page layout. It states that the most important text should be the biggest and highest on the page, such as the title. It also discusses using different text sizes, styles, colors, and positions to draw attention to key information and ensure the text flows properly for the reader. Positioning, variety in presentation, and reducing white space with colors also impact the visual hierarchy and professionalism of the layout.
Putting the Mathematical Practices Into Action
This document outlines an agenda for a professional development session focused on implementing the Standards for Mathematical Practice. It includes discussions and activities to help teachers understand each standard and strategies for bringing the standards into their classrooms. The session aims to help teachers explore how to make students active problem solvers, encourage mathematical reasoning and modeling, and use tools strategically when solving problems. Sample problems and templates are provided to demonstrate ways to incorporate the standards into instruction.
Task 5
The document outlines a photography shoot scheduled for January 29th at Nunnington Hall in Ryedale. Equipment including a DSLR camera, tripod, and memory cards have been booked. The images will be part of a documentary-style collection showing various aspects of Nunnington Hall. Models will be people taking photographs rather than posing. Props will only include items found on location. A risk assessment was completed and contingencies planned in case of issues with weather or staff availability.
MOVIE AND TV QUIZ Prelims
The document provides the rules and sample questions for a movie and TV quiz being hosted by Shivendra Singh. It outlines that there will be 26 total questions with points awarded for correct answers, and hints can be provided upon request. Some questions will be starred and used as tiebreakers if needed, with sudden death being used to determine an ultimate winner.
MOVIE AND TV QUIZ Finals
The document describes a movie and TV quiz being hosted by Shivendra Singh. It provides the rules and format for two rounds of the quiz, including questions about movies, TV shows, and characters. Some of the questions require identifying movies, shows, or characters based on descriptions and clues provided. The final question describes a guest quizmaster round being added to the quiz format.
Extension tasks!!
The document discusses different types of photography and the appropriate use of post-production for each. It addresses whether post-production should be used for images in advertising, fashion, photojournalism, portraits, architecture, illustration, medical, fine art, and documentary photography. For each genre, it also discusses the extent to which post-production is appropriate and the contexts in which the images may be found or displayed.
Task 6!
The document discusses the generic characteristics and representation of magazines. It analyzes magazines like National Geographic and The Countryman. It discusses their style, content, technical aspects, symbols and cultural codes. It also examines how the magazines have changed over time to broaden their audience. Representation can be positive by providing important information, or negative by promoting unhealthy behaviors or stereotypes. The magazines represent social groups like older adults interested in nature. They also address social issues relevant to their target audiences.
Task 7!
The document provides instructions for designing a series of 8 recipe cards shaped like landmarks of Italy, each featuring a different Italian dish. It discusses choosing fonts, colors, layout, and standardizing elements like the 'Taste of Italy' heading to ensure consistency across the cards. Templates will be created in Photoshop and ingredients, directions, and nutritional information added before finalizing the unique card designs.
Task 6!
The document provides feedback on 5 initial ideas for vegetarian recipe cards, discussing what is liked and could be improved about each idea as well as what is found interesting. The feedback focuses on developing layouts, targeting specific demographics, and making the ideas more appealing to a wider audience. Overall, the feedback aims to strengthen the ideas and help determine the best concept to pursue.
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More from AlanSmith96
Graphic narrative resubmission!
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft scripts are presented with different dialogue options incorporating more modern language. The proposal outlines plans to create a 4-page graphic novel using photographs edited to look like comic book panels telling the story with humor, such as the giant having an afro. The target audience is identified as 10-15 year olds to make the classic tale appealing again through a twist while keeping the overall story. Schools are identified as a way to market the product to this age group.
Graphic narrative resubmission!
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft script sections modernize the dialogue. The proposal outlines creating a 4-page graphic novel using photographs edited to look like comics. It will target an older audience of 10-15 year olds with humor like the giant having an afro and a guitar being stolen. The goal is to make the classic tale appealing again through a comedic twist.
Writing copy resubmission!
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Writing copy resubmission!
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Writing copy resubmission
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Task 4!
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Task 4
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Task 4
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Task 4!
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan was aware of, and in some cases directly involved in, phone hacking practices during his time as editor. However, Morgan continues to deny any involvement and knowledge of phone hacking at the newspapers he edited, despite significant evidence to the contrary. The allegations against Morgan span decades and involve the hacking of numerous celebrities and victims of crime.
Task 10!!
Surfers Against Sewage is an environmental charity based in the UK that campaigns to protect oceans, beaches and freshwater waves from plastic pollution and other environmental issues. They organize beach cleans, protests, educational events and political lobbying to raise awareness of the problems caused by waste in the natural environment and push for changes to protect natural spaces for future generations to enjoy. Their goal is a clean, healthy and plastic-free ocean for marine life and coastal communities.
Social Action
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
Social action resubmission !
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
Task 10!!
Surfers Against Sewage is an environmental charity based in the United Kingdom that aims to protect oceans, waves, beaches and wildlife. The organization campaigns on issues like water quality, plastic pollution and the impacts of climate change. Surfers Against Sewage also works to bring environmental issues to public attention through education and engaging communities.
Design for advertising!
The document provides initial ideas and concepts for the design of an energy drink advertising campaign. The first idea, called qWake, uses an earthquake theme to convey that not purchasing the drink will result in a natural disaster. A mock-up design is created featuring a bike jumping over cracks in the ground. Additional ideas target health-conscious consumers with a drink called Improvise or athletes with Limitless. Mood boards and mind maps are used to explore themes, target audiences, and branding elements. Potential slogans, scripts, and product variations are proposed. Font and color scheme options are tested to match different ideas. The final design features layered earthquake imagery and the Richter scale to reinforce the theme while making the drink name stand out
Design For Advertising (Task 3+)
The document provides initial ideas and concepts for the design of five different energy drink products.
Idea 1 is called "qWake" and uses the theme of an earthquake, featuring an image of a bike jumping over cracks in the ground. The target demographic is young male extreme sports enthusiasts.
Idea 2 is called "Improvise" and aims to provide a healthier alternative, targeting health-conscious consumers. The design would use green colors and natural symbols.
Idea 3 is called "Limitless" and targets top athletes, conveying unlimited energy. The design would use bright colors and feature images of athletes using the drink.
Idea 4 is called "Limbo" and targets dark music
Task 6
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
Task 5
This document contains a SWOT analysis for a new MP3 player with Spotify integration. The strengths include having a unique product and knowledge of competitors. Weaknesses are a lack of funding and brand power compared to Apple. Opportunities include a growing market and room for expansion. Threats include strong competitors like Apple releasing new products and lack of resources to compete. The analysis examines internal factors like resources and external factors beyond their control like market trends.
Task 4
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract cost-conscious customers while Marks & Spencer's stresses quality even if it means higher prices to appeal to image-conscious consumers. Apple emphasizes innovation and quality over price in its marketing to cultivate an exclusive brand image and attract creative customers, unlike HTC which must compete on price due to reputation issues.
Design For Advertising Resubmission!
The document provides initial ideas and concepts for the design of five different energy drink products.
Idea 1 is called "qWake" and uses the theme of natural disasters like earthquakes. The target audience is young male extreme sports enthusiasts.
Idea 2 is called "Improvise" and aims to provide a healthier alternative energy drink targeting health-conscious consumers, especially young females.
Idea 3 is called "Limitless" and is designed for top athletes seeking endless energy. Its target audience includes both male and female youth sports players.
Idea 4 is called "Limbo" and targets dark music fans seen as aggressive and passionate. Its target audience includes males aged 18-30.
Task 9! Evaluation
The document evaluates whether the final pieces created are fit for their intended purpose of promoting awareness of environmental issues for Surfers Against Sewage. It summarizes the design process for logos, merchandise like t-shirts and phone cases, and posters. Various designs were explored and refined before final versions were selected that were simple, visually appealing, and professionally represented the client's needs and target youth audience. Comparisons are made to existing client materials to ensure the new designs meet the required standard.