Our job as marketers is very different in the new digital world - instead of figuring out what message to push at target users, we need to make sure we have the info for them to find.

1. Grandma with Harley
Harley would usually not advertise to her because
she is not in their typical demographic, but ...
1

2. Grandma with Harley
But .. when she comes online to search, our job as
marketers is to make sure she can find the
information she needs … and quickly get to the
purchase.
2

3. Marketing in a Digital World
Traditional Advertising Marketing in Digital World
1. Who is our target 1. What information does
customer? target user need?
2. What message do we 2. Do we have that info
push/shout at them? available?
3. Where do we stick the 3. Is it optimized so they can
message? find and use it?

4. Dr. Augustine Fou – Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader with over 16 years of management consulting
and digital strategy consulting experience, advising
marketing executives in digital strategy, search and
social media marketing. Dr. Fou is the former Group
Chief Digital Officer of Omnicom's Healthcare
Consultancy Group. Dr. Fou completed his PhD at
MIT at the age of 23. He started his career with
McKinsey & Company.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/profile/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
646.867.0826 acfou@mktsci.com