This document discusses opportunities to improve the customer experience and sales at six different retail stores - New York & Company, Best Buy Mobile, Francesca's, Learning Express, JCPenney, and Gymboree. For each store, it provides a "report card" evaluating different aspects of the shopping experience. It then proposes an idea to enhance one or more weak areas, such as creating mobile apps to recommend fitting items, redesigning the store layout to be less cluttered, or offering incentives for parents to buy outfits and get priority photos with Santa. The goal of each proposal is to make customers enjoy their time in the store more and thereby boost the retailer's sales and performance.