Gourmet ads 2014

GourmetAdsfood & wine advertising online
TM
Media Kit 2014
Grocery Buyer
Online
Reaching the

TM
50MONTHLY
TOTAL VISITORS
mil
38mil
MONTHLY
UNIQUE VISITORS
200AD IMPRESSIONS
mil
Source : Appnexus - September 2013
350RECIPE &
FOOD SITES
Engage & Influence with Grocery Buyers Online
Standard IAB & Beyond the Banner Units
Hundreds of Food, Recipe & Cooking Sites
Contextual Recipe Targeting
Use 1st & 3rd Party Data Segments
Brand Safe / Top Level Domains Only
High viewability & Above the Fold
01 Reaching Millions of
Grocery BuyersSNAPSHOT

TM
TRAFFIC
Unique Users and Impressions are the Maximum Monthly across Gourmet Ads
Impression levels vary on a daily basis
As at 1st March 2014
AMERICA
AUDIENCE
18m
IMPs
100m
NZ
AUDIENCE
165K
IMPs
880K
CANADA
AUDIENCE
8m
IMPs
35m
LATIN
AMERICA
AUDIENCE
200K
IMPs
800K
MIDDLE
EAST
AUDIENCE
350K
IMPs
3m
UK
AUDIENCE
3m
IMPs
9m
GLOBAL
AUDIENCE
50m
IMPs
200m
ASIA
AUDIENCE
3m
IMPs
8m
AUSTRALIA
AUDIENCE
3m
IMPs
8m
EUROPE
AUDIENCE
350K
IMPs
3m

TM
Gourmet Ads reaches an
audience of women who are
family oriented, the primary
grocery buyer and make
household meal decisions.
They enjoy creating new dishes
and frequently search the
internet for new recipe ideas
$50k+
Household Income
$£€
Spend between
$200 to over $500
a month on Groceries
91%
are Primary/Dual Primary
Household Grocery Buyers
Over 50%
say Cooking is their
Favourite Leisure Activity
Family
Oriented and have
2+ Children in Household
Drinks Wine
Prefer White Wine
compared to Red
Majority Aged Between
25-54yrs
Largely Female Audience
Regularly
Searches
for Recipes Online
Purchases Quality
Cookware, Gadgets and
Kitchen Appliances
DEMOGRAPHICS
70%

TM
> 300x600
> 300x250
> 160x600
> 728x90
> 970x250 / 970x90*
Available Display Units
> Over the Page*
> Background Skins
> Video Interstitials*
Brand Solutions
* Limited Inventory
Our Brand Solutions team can develop something different for your next campaign.
Using a combination of display advertising units and high visibility creative units,
we’ll deliver much more than your usual campaign or RTB campaign.
CREATIVE
UNITS
04

TM
ADVERTISERS
05 Our Advertisers
In addition to endemic food, kitchen, beverage, wine & supermarket
advertisers, Gourmet Ads regularly runs campaigns for automotive,
beauty, fashion, finance, retail, pharmaceutical, pet and travel brands.

TM
These are the most popular contextual recipe segments of the 170+ Gourmet Ads can offer for your campaign.
We can also create a custom targeting segment just for your campaign.
Baking
BBQ
Bread
Breakfast
Brunch
Cake
Dessert
Diet
Casserole
Gluten Free
Healthy
Quick & Easy
Salad
Sandwich
Soup
Vegetarian
Recipe Category
Mushroom
Pasta
Pork
Potato
Rice
Salmon
Seafood
Vegetable
Ingredient Targeting
Bacon
Beef
Cheese
Chicken
Citrus
Egg
Fruit
Lamb
Asian
American
Chinese
Cuban
French
Greek
Indian
Italian
Cuisine Targeting
Japanese
Jewish
Korean
Mexican
Spanish
Tex-Mex
Thai
Vietnamese
CONTEXTUAL
RECIPE
TARGETING
06 Contextually target relevant recipes
for your campaign.
Gourmet Ads offers the ability to advertise right next to recipes which our publisher team determine as contextually
relevant for your campaign. For example, if you wanted to advertise a pasta sauce we will target your advertising to
run alongside pasta recipes.

TM
Geo Targeting
Target by Country, State, DMA, City
or Zip/Post Code
HomePage
Target Homepage Placements across
selected Publishers
Above the Fold
Target Placements Above the Fold
across Publishers
Time & Day Part
Target audiences depending on the
time and day.
Our targeting solutions include:
TARGETING
SOLUTIONS
07 Working with the best food and recipe
websites is only the beginning.
Gourmet Ads offers a combination of 1st Party Data, 3rd Party Data and Ad server targeting solutions
allowing you to reach and engage with only relevant target audiences.
Viewability
Target Placements rated as 80%+ or
65%+ Viewable
Retargeting
Target Audiences that have visited
but haven’t converted

TM
Age
Children in Household
Education
Employment
Ethnicity
Gender
Home Ownership
Household size
House Hold Income
Language Spoken
Marital Status
Pet Owners
Smokers
Vehicle Owners
Demographic
Baking
Cooking
Coupon Enthusiasts
Fashion, Style & Clothing
Gourmet Foods & Recipes
Health Food
Home Entertaining
Household Cooks
Housewares
Reads Cooking Publications
Restaurant & Dining Out
Travel
Vegan / Vegetarian
Weightloss / Diet Programs
Interest / Hobbies
Bakeware
Consumer Package Goods
Cookware (Pots & Pans)
Dinnerware (Crockery)
Drinkware (Glassware)
Flatware (Cutlery)
Kitchen Consumables
Kitchen Gadgets
Kitchen Remodel
Knives (Semi Professional)
Major Kitchen Appliances
Restaurants & Dining Out
Speciality Kitchen Appliances
In-Market / Intent
Coffee
Dietary Supplements
Frozen Foods
Grocery Buyers (General)
Mastercard Grocery Buyers
Mastercard Restaurant Diners
Mastercard Frequent Users
Meat & Seafood
Premium Brand Buyers
Sauces / Spices / Seasonings
Snacks / Cookies
Top Grocery Spenders
Used Coupons
Vitamins
Previously Purchased
DATA
SEGMENTS
08 Use Big Data to Target Specific Audiences
Using a combination of Gourmet Ads own 1st Party Data and selected 3rd Party Data from our partners, we can layer in
any type of data into your campaign. We also have access to Branded Data such as Mastercard Frequent Transactor usage
data. Each of the data segments can be used alone or grouped together for de-duplication. By adding Data Segment
Targeting, the Audience pool is highly relevant and targeted, however often the volumes are significantly reduced.
Some Data Segments are only available in specific countries

2 Tier Auction – Appnexus & Rubicon Project
Open Exchange & Private Marketplaces
Target by Viewability & Above the Fold
Target by Categories or Contextual Targeting
100% Transparency at both Page & Domain Level
REAL TIME
BIDDING
09
For more information Download our dedicated RTB / Programmatic Media Kit.
http://www.gourmetads.com/rtb-media-kit-exchange-enquiry
Programmatic Advertising Solutions
Gourmet Ads allows advertisers and agencies using RTB to reach
our audience of household grocery buyers in a programmatic
environment. Advertisers can run campaigns at scale, quickly and
achieve efficiency gains through programmatic buying.

TM
> Health/diet
> Vegetarian & Vegan
> Superbowl
> Cinco de Mayo
> Mother’s Day
> Memorial Day
MayJanuarySeptember
JuneFebruaryOctober
JulyMarchNovember
AugustAprilDecember
> Comfort Foods
> Soups
> Tailgaiting
> Valentine Day
> Cakes & Cookies
> Coffee & Tea
> Outdoor Entertaining
> Father’s Day
> Healthy Salads
> Casseroles
> Crock pot Cooking
> Halloween
> Spring Entertaining
> Quick & Easy Cooking
> Cheese & Dairy
> 4th of July
> Summer Grilling
> Ice Cream
> Thanksgiving
> Side Dishes
> Fall Foods
> Easter & Passover
> Breakfast & Brunch
> Restaurants &
Dining Out
> Back To School
> Labor Day - grilling,
> Wine & Spirits
> Christmas & Hanukkah
> Gourmet Gifts
> Celebrations
& Entertaining
ADVERTISING CALENDAR

TM
Linkedin.com/companies/gourmet-ads
Twitter.com/gourmetads
Facebook.com/gourmetads
Stacy Hooper
Senior Account Manager
stacy@gourmetads.com
+1 917 259 6843
National USA
Andrew Waiser
Director - Strategic Partnerships
andrew.waiser@mediative.com
+1 416 263 6790
Toronto & Montreal / Canada
Nicholas Jerzembeck
National Sales Manager
njerzembeck@ad2one.com
+61 2 8667 5806
Sydney / Australia
Lisa Ison
Country Manager NZ
lison@ad2one.com
+64 9 358 4114
Auckland / New Zealand
Adam London
Global Programmatic
adam@gourmetads.com
+1 415 717 0909
Real Time Bidding (New York)
David Barr
Commercial Director
dbarr@ad2one.com
+44 207 4010377
London / United Kingdom
Kate Tilden
Commercial Director
KTilden@ad2one.com
+61 3 8696 5888
Benjamin Christie
President & Founder
benjamin@gourmetads.com
+1 917 259 6842 (New York)
+1 917 259 6841 (Assistant )
+61 2 8090 5200 (Sydney)
Global
Melbourne / Australia
LET’S TALK
11
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Gourmet ads 2014

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