Best Buy has reinvented itself to survive in the modern retail landscape dominated by e-commerce. It closed underperforming stores, reduced other store footprints, and modified its approach. These changes helped ensure the survival of Best Buy's brick and mortar presence. Best Buy started its transformation in 2012 by evaluating its successes and failures. It developed a new retail model to address gaps and appeal to current and future customers. Best Buy's changes resulted in improved customer experiences, better services and solutions, and superior customer service. These strategic changes have allowed Best Buy to thrive against Amazon by holding its own in the electronics market and increasing its domestic sales.