Google+ Local vs Yellow Pages Listing

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The document compares Google+ Local listings and Yellow Pages listings for businesses. It finds that the best option depends on a business's target market. Google+ targets younger, urban users while Yellow Pages targets older, rural users. The document recommends claiming a free Google+ listing and reducing a Yellow Pages listing to the lowest cost, then reevaluating after a year. Businesses like flooring, plumbing and restaurants may benefit most from remaining in print Yellow Pages directories.

Technology Education Business

Google+ Local vs Yellow Pages Listing

Google+ Local
vs
Yellow Pages
Listing
MC

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

Do You Still Need Both?

MC

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

Are you currently paying a monthly
fee for your Yellow Pages listing and
wondering if it is worth the money
you spend when you can have a
Google+ Local Listing for FREE?

MC

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

The answer to the question:
“Google+ vs Yellow Pages Listing”
is not as simple as you might think.
It all depends on your target market.

MC

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

Google+ Local
Ta r g e t M a r k e t

 Under age of 34

 Suburban or large city dweller
 Male

 High School Graduate
 Income above $60,000

MC

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

Yellow Pages
Ta r g e t M a r k e t

 Over age of 35

 Rural or small city dweller
 Female

 Non-High School Graduate
 Income below $60,000

MC

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

Best Businesses for
Print Yellow Pages
Services or Installed Products

 Floor Covering
 Shoe Store

 Plumber

 Restaurant

 Lawyer

 Dentist Offices

MC

 Electrician

 Shopping

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

Result
The best choice might
mean not putting
all eggs in one basket

MC

www.marliescohen.com

Google+ Local vs Yellow Pages Listing

Next Step
#1

Claim your FREE
Google+ Local Listing

#2

If not sure, keep your Yellow
Pages Listing and reduce it to
the lowest effective fee possible.
Then keep an eye on the ROI and
re-evaluate after a year.

MC

www.marliescohen.com

How To Link to a PDF File From Blogger

For more information contact

Marlies Cohen
Social Media Maven &
Success Strategist
For Small Businesses
In Thrifty Ways
www.marliescohen.com

MC

www.marliescohen.com

Created by

grafika.mcuniverse.com

MC

www.marliescohen.com

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