Google uses web crawlers that start from previously crawled pages to look through pages and find search results, ranking pages based on the number of links to them. Larry Page and Sergey Brin are the co-founders of Google, starting it to organize the world's information from the web. At Google, employees called "Googlers" are some of the best and brightest people hired, who all receive laptops for note-taking at meetings in workplaces designed to inspire ideas.