Google uses web crawlers that start from previously crawled pages to look through pages and find search results, ranking pages based on the number of links to them. Larry Page and Sergey Brin are the co-founders of Google, starting it to organize the world's information from the web. At Google, employees called "Googlers" are some of the best and brightest people, who get laptops for note-taking at meetings and work in buildings designed to inspire ideas, though setting up in China presented challenges due to government control of internet content, going against Google's motto of "Don't Be Evil."