This document proposes a marketing campaign called "The Google Now Adventure" to promote Google Now and the Nexus 5 smartphone. The campaign would involve following two celebrities around a big city for a weekend with three Nexus 5 devices to showcase Google Now's capabilities. It estimates the budget at around $40,000 and cites research showing the large audience sizes for smartphones, Facebook, and Twitter that could be exposed to the campaign. It also notes the campaign's potential for increasing Google Now usage, app downloads, and market share gains.
The static web browsing model hasn't changed since the Netscape era two decades ago.
Hashup makes your phone's browser social, using the power of hashtags. With it, you can link a website to a relevant hashtag. When you search a hashtag, you’ll see all websites users tagged to it. Hashup also feeds live Instagram and Twitter content for that hashtag in the same place, and lets you connect with others who love the same hashtags you do!
Identify, Acquire, and Retain App Users with Search & Social Ads - Hero Conf ...JD Prater
Ever been tasked with getting better results without a budget increase? Learn how to find install volume at acceptable cost per install across Search and Social. Then, discover the best use of paid channels to keep users engaged beyond the initial installation.
Takeaways:
- Leveraging multiple analytics platforms to identify potential app users
- Developing well-founded campaigns and creative tests off the back of user behavior
- Increasing mobile app retention with engagement campaigns
Catch Me If You Can! Getting in Front of On-The-Go Local CustomersCori Graft
Marketing to mobile local customers presents a unique set of challenges, but catching these high-intent searchers pays off.
Presented at "Are You a MoLo SlowMo? Getting Mobile & Local Right" at Seer Interactive in Philadelphia on June 9, 2016
The static web browsing model hasn't changed since the Netscape era two decades ago.
Hashup makes your phone's browser social, using the power of hashtags. With it, you can link a website to a relevant hashtag. When you search a hashtag, you’ll see all websites users tagged to it. Hashup also feeds live Instagram and Twitter content for that hashtag in the same place, and lets you connect with others who love the same hashtags you do!
Identify, Acquire, and Retain App Users with Search & Social Ads - Hero Conf ...JD Prater
Ever been tasked with getting better results without a budget increase? Learn how to find install volume at acceptable cost per install across Search and Social. Then, discover the best use of paid channels to keep users engaged beyond the initial installation.
Takeaways:
- Leveraging multiple analytics platforms to identify potential app users
- Developing well-founded campaigns and creative tests off the back of user behavior
- Increasing mobile app retention with engagement campaigns
Catch Me If You Can! Getting in Front of On-The-Go Local CustomersCori Graft
Marketing to mobile local customers presents a unique set of challenges, but catching these high-intent searchers pays off.
Presented at "Are You a MoLo SlowMo? Getting Mobile & Local Right" at Seer Interactive in Philadelphia on June 9, 2016
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
The Google Game: How Maps, Media and Mobility Are Changing Mass Marketing For...Angela Hey
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For Ever. A public lecture given in the Asian Civilizations Museum, Singapore in November 2007 organized by the Republic Polytechnic of Singapore.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
Digital Marketing and Growth Hacking Best Practices in TelkomFaza Faikar Cordova
As an employee of Telkom I deliver the talk on Perbanas college students.
My talk is mainly about digital marketing and growth hacking concept. I also provides best practice on what we've done and experimented along the way
APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends.
The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included:
• Artificial Intelligence: Hopes and Fears in Perspective
• The Impact of 5G and Greater Connectivity
• Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain
Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID.
For more information visit: http://www.apdgroup.com/bestofthenext/
Skapa presentation Chamber of_commerce_Sept 27, 2013Erik Ekholm
This is a presentation I held for a group of executives at the West Sweden Chamber of Commerce on Modern Online Marketing. I'm sorry but it's partly in Swedish and partly in English.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
The Google Game: How Maps, Media and Mobility Are Changing Mass Marketing For...Angela Hey
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For Ever. A public lecture given in the Asian Civilizations Museum, Singapore in November 2007 organized by the Republic Polytechnic of Singapore.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
Digital Marketing and Growth Hacking Best Practices in TelkomFaza Faikar Cordova
As an employee of Telkom I deliver the talk on Perbanas college students.
My talk is mainly about digital marketing and growth hacking concept. I also provides best practice on what we've done and experimented along the way
APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends.
The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included:
• Artificial Intelligence: Hopes and Fears in Perspective
• The Impact of 5G and Greater Connectivity
• Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain
Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID.
For more information visit: http://www.apdgroup.com/bestofthenext/
Skapa presentation Chamber of_commerce_Sept 27, 2013Erik Ekholm
This is a presentation I held for a group of executives at the West Sweden Chamber of Commerce on Modern Online Marketing. I'm sorry but it's partly in Swedish and partly in English.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Google is a complex company with a simple look. I chose to focused on a specific part of Google; the mobile aspect.
Googles fifth philosophy says "you don't need to be at your desk to need an answer." We prove this daily; need directions, restaurant suggestions, flights departures & delays, local attractions, and so on. This philosophy is fulfilled by our mobile OS, Android. The best example of this is found on the new Nexus 5 which runs the newest version of Android, 4.4 Kit Kat.
The Nexus 5 is amazing, but Android 4.4 is the best part about it. Kit Kat features Google Now, which is like Siri but so much more intuitive and understanding. This OS is simply astounding. Why? Because it does everything you need for when you are on the go. This phone will be used later in the campaign; as will Google Glass.
In this campaign, Google Glass will be used along with the Nexus 5 to complete real world tasks. We are doing this to further promote the entire mobile aspect Google offers. However, our main goal in this campaign is to increase Android market share since Glass is not yet available.
Our target audience is going to be current Android users, potential buyers of smartphones or tablets, and the 'Tech-Know-How' group. The best part about this audience is that almost everyone that is able to operate a smartphone is involved in social media. This campaign directly relates to them.
In the US, 56% of adults own a smartphone — which is about 176 million people. The total number of Facebook accounts in the US (including kids) is 179 million. Coincidence? Possibly. Something astounding is 101 million of those Facebook accounts are accessed on mobile devices DAILY. WOW! Twitter is also a heavy hitter, however they average about 5.5 million daily mobile users. Facebook and Twitter are a huge part in this campaign; as are Google+, Instagram, and Pinterest. The problem is, classic advertising is extremely boring.
Finally we are to the big idea! This campaign involves 3 devices (Nexus 5, Google Glass, and iPhone 5s), 2 people of fame, and 1 big city — called 'The Google Now Adventure.' Since the Space Needle is pictured, lets take Seattle as the big city. In this campaign, 2 celebrities will fly to Seattle for the weekend; one will have the Nexus 5 with Google Glass, the other an iPhone 5s. Their experiences will be broadcast live on YouTube, and what they do is entirely up to the viewers. Using the hashtag 'GoogleNow' viewers will be in control of what they do in the city. They will have to get to a certain place or complete the given task using only the equipment given. Both celebrities will be doing the same thing.
Suggested celebrities would be Larry Page, CEO of Google, and Jim Parsons, Sheldon Cooper in The Big Bang Theory. The Big Bang Theory is currently the number 1 comedy in America according to tvguide.com. With 28 million likes on Facebook, Mr. Parsons would attract a lot of attention very quickly. Perfect for a social media weekend campaign.
The budget for this campaign would be a costly weekend. Staff and equipment would account for around $15,000; the city expenses would hit $5,000; and Mr. Parsons is a big mystery. I'm allocating no more than $20,000 to get him on board. All in all, the campaign would cost around $40,000.
During this campaign, many things will tell us the success of it. Views, increase in Google Now usage, and Google Search iOS app downloads are things trackable during and after the campaign. Market share is a measure of success but won't be immediate. My goal is to get 125 million people to watch an average of 3.25 time throughout the weekend — this equates to 400 million cumulative viewers. For iOS, I'm expecting 60K Google Search app downloads on the App Store. A 40% increase in the usage of Google Now is also expected. Through the quarter, we expect to gain a 1% market share increase out of the campaign as well.
