David Esrati
       @esrati
The Next Wave
www.thenextwave.biz
@thenextwave
usability + sustainability

                                David Esrati
                                    @esrati
     ...
Bikes are fun.
Bikes are green

                  Bikes are increasingly present in
                  all our cities today.
             ...
Cars are not green




                     Dayton, Ohio 2010
Cars are not green


Five billion gallons of fuel are wasted every year from cars idling in traffic

Those same traffic dela...
We live in interesting times:
Cars cost: Macro




                                  Dayton, Ohio 2010
We live in interesting times:
Cars cost: Macro
Annually The United States:
  •produces 10% of the world's petroleum
  •con...
Wecost: in interesting times:
Cars live Micro
Average Annual Household Expenditures, 2004
Item                            ...
Wecost: in interesting times:
Cars live Micro
Average Annual Household Expenditures, 2004
Item                            ...
We live in interesting times:
Cars take up space




                                  Dayton, Ohio 2010
We live in interesting times:
Cars take up space
In urban areas, road surfaces cover about 1/5 of all available land. Rura...
We live in interesting times:
Cars take up space
In urban areas, road surfaces cover about 1/5 of all available land. Rura...
We live in interesting times:
Cars take up space
In urban areas, road surfaces cover about 1/5 of all available land. Rura...
Bicycles are compact,
clean, efficient,
healthy, simple, low
maintenance, and fun.

                   Dayton, Ohio 2010
Bicycles just
arenʼt everywhere
you need one.

               Dayton, Ohio 2010
Introducing
B-cycle




              Dayton, Ohio 2010
Introducing
B-cycle




                  Dayton, Ohio 2010
B-station




            Dayton, Ohio 2010
B-station



Each kiosk will utilize solar
power and will be cellular /
Wi-Fi networked. The system
is modular and scalabl...
Dayton, Ohio 2010
Dayton, Ohio 2010
Dayton, Ohio 2010
Dayton, Ohio 2010
Dayton, Ohio 2010
Intermodal Transportation




                      Current transportation models
                      can be enhanced.
 ...
Normalize the Bicycle




                        Dayton, Ohio 2010
Dayton, Ohio 2010
How B-cycle would be a change
  We live in interesting times:
agent for Dayton




                                  Dayto...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
How B-cycle would be a change
  We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking gree...
Real Environmental Impact
Real Environmental Impact




                            Dayton, Ohio 2010
Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work




 ...
Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work

A sh...
Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work

A sh...
Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work

A sh...
Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work

A sh...
Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work

A sh...
Rider Projections
Sponsorship
Annual Membership: 4% of population
Daily Membership: 8% of population

Average Distance Rid...
Transformational Usability
Real Environmental Impact




                             Dayton, Ohio 2010
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility




                            ...
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility

Population density can increase...
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility

Population density can increase...
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility

Population density can increase...
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility

Population density can increase...
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility

Population density can increase...
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility

Population density can increase...
Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility

Population density can increase...
Thank you


            Thank you

                  B




                        Dayton, Ohio 2010
Thank you


            Thank you

                     B

                         Dayton, Ohio 2010




            www....
B Cycle for a Sustainable WorldB-Cycle for a Sustainable World
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B Cycle for a Sustainable WorldB-Cycle for a Sustainable World

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How can a bicycle sharing system impact our modern cities? The real cost of cars and an oil based economy explored. Making the bicycle into a public utility- can help make greener, richer communities. Presentation made at World Usability Day 2009, Dayton Ohio, 12 Nov 2009

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  • B Cycle for a Sustainable WorldB-Cycle for a Sustainable World

    1. 1. David Esrati @esrati The Next Wave www.thenextwave.biz @thenextwave
    2. 2. usability + sustainability David Esrati @esrati The Next Wave www.thenextwave.biz @thenextwave
    3. 3. Bikes are fun.
    4. 4. Bikes are green Bikes are increasingly present in all our cities today. But they are not part of transportation in our cities. Dayton, Ohio 2010
    5. 5. Cars are not green Dayton, Ohio 2010
    6. 6. Cars are not green Five billion gallons of fuel are wasted every year from cars idling in traffic Those same traffic delays represent nine billion dollars in lost productivity Overall, traffic congestion costs the US economy $78 billion a year The average commuter spends 50 hours every year stuck in traffic Congestion is no longer limited to big cities, it’s found on more than 60 percent of all urban roadways By 2032 traffic delays will more than double and CO2 emissions traced to congestion will reach 60 million tons Dayton, Ohio 2010
    7. 7. We live in interesting times: Cars cost: Macro Dayton, Ohio 2010
    8. 8. We live in interesting times: Cars cost: Macro Annually The United States: •produces 10% of the world's petroleum •consumes 26% of the world's total production. Cars and light trucks are the single largest users of petroleum, consuming about 43% of the total. Overall, cars and light trucks consume about 16% of the total energy used in the U.S. Automobiles are a major source of air pollution: •10% of suspended particulates (dust from roads is 50% of total) •51% of carbon monoxide •33 % of carbon dioxide •34% of volatile organic compounds •34% of nitrogen oxides http://www.bikesatwork.com/carfree/automobiles-and-environment.html Dayton, Ohio 2010
    9. 9. Wecost: in interesting times: Cars live Micro Average Annual Household Expenditures, 2004 Item Proportion of Total Expenditure Shelter (mortgage or rent) 32% Car Ownership/Operating Expenses 17% Food 13% Pensions & SS contributions 10% Text Utilities 7% Health Care 6% Entertainment 5% Clothing 4% Household Furnishing 4% Education 2% Department of Labor's Bureau of Labor Statistics http://www.bikesatwork.com/carfree/cost-of-car-ownership.html Dayton, Ohio 2010
    10. 10. Wecost: in interesting times: Cars live Micro Average Annual Household Expenditures, 2004 Item Proportion of Total Expenditure Shelter (mortgage or rent) 32% Car Ownership/Operating Expenses 17% Food 13% The average Pensions & SS contributions 10% homeʼs car Text Utilities 7% expenses almost match food and Health Care 6% healthcare costs Entertainment 5% Clothing 4% Household Furnishing 4% Education 2% Department of Labor's Bureau of Labor Statistics http://www.bikesatwork.com/carfree/cost-of-car-ownership.html Dayton, Ohio 2010
    11. 11. We live in interesting times: Cars take up space Dayton, Ohio 2010
    12. 12. We live in interesting times: Cars take up space In urban areas, road surfaces cover about 1/5 of all available land. Rural roads in 1997 covered an estimated 13,363 square miles of land, an area larger the state of Maryland. Urban roads covered an additional 4,012 square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and- environment.html Dayton, Ohio 2010
    13. 13. We live in interesting times: Cars take up space In urban areas, road surfaces cover about 1/5 of all available land. Rural roads in 1997 covered an estimated 13,363 square miles of land, an area larger the state of Maryland. Urban roads covered an additional 4,012 square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and- environment.html Each employee driving a single car to work requires at least 300 square feet for a parking space. Depending on real estate values these spaces can be very expensive. http://ecenter.colorado.edu/greening_cu/2002/page3.html Dayton, Ohio 2010
    14. 14. We live in interesting times: Cars take up space In urban areas, road surfaces cover about 1/5 of all available land. Rural roads in 1997 covered an estimated 13,363 square miles of land, an area larger the state of Maryland. Urban roads covered an additional 4,012 square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and- environment.html Each employee driving a single car to work requires at least 300 square feet for a parking space. Depending on real estate values these spaces can be very expensive. http://ecenter.colorado.edu/greening_cu/2002/page3.html Cars end up in landfills, used tires become an ongoing environmental hazard. http://www.bikesatwork.com/carfree/automobiles-and-environment.html Dayton, Ohio 2010
    15. 15. Bicycles are compact, clean, efficient, healthy, simple, low maintenance, and fun. Dayton, Ohio 2010
    16. 16. Bicycles just arenʼt everywhere you need one. Dayton, Ohio 2010
    17. 17. Introducing B-cycle Dayton, Ohio 2010
    18. 18. Introducing B-cycle   Dayton, Ohio 2010
    19. 19. B-station Dayton, Ohio 2010
    20. 20. B-station Each kiosk will utilize solar power and will be cellular / Wi-Fi networked. The system is modular and scalable. Dayton, Ohio 2010
    21. 21. Dayton, Ohio 2010
    22. 22. Dayton, Ohio 2010
    23. 23. Dayton, Ohio 2010
    24. 24. Dayton, Ohio 2010
    25. 25. Dayton, Ohio 2010
    26. 26. Intermodal Transportation Current transportation models can be enhanced. What would a Phase 1 look like in Dayton? Link to Dayton Bcycle map Dayton, Ohio 2010
    27. 27. Normalize the Bicycle Dayton, Ohio 2010
    28. 28. Dayton, Ohio 2010
    29. 29. How B-cycle would be a change We live in interesting times: agent for Dayton Dayton, Ohio 2010
    30. 30. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Dayton, Ohio 2010
    31. 31. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Dayton, Ohio 2010
    32. 32. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Dayton, Ohio 2010
    33. 33. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Dayton, Ohio 2010
    34. 34. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Dayton, Ohio 2010
    35. 35. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Unleashes people from parking spaces- Sinclair students become mobile. Dayton, Ohio 2010
    36. 36. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Unleashes people from parking spaces- Sinclair students become mobile. Attractive selling point to the “Creative Class” Dayton, Ohio 2010
    37. 37. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Unleashes people from parking spaces- Sinclair students become mobile. Attractive selling point to the “Creative Class” Enhances “walkable” community plans Dayton, Ohio 2010
    38. 38. Real Environmental Impact Real Environmental Impact Dayton, Ohio 2010
    39. 39. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work Dayton, Ohio 2010
    40. 40. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe Dayton, Ohio 2010
    41. 41. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Dayton, Ohio 2010
    42. 42. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Forty percent of all car trips are made within two miles of home Dayton, Ohio 2010
    43. 43. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Forty percent of all car trips are made within two miles of home Just increasing cycling from one to one and a half percent would save 462 million gallons of fuel Dayton, Ohio 2010
    44. 44. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Forty percent of all car trips are made within two miles of home Just increasing cycling from one to one and a half percent would save 462 million gallons of fuel Traffic in Paris has been reduced by five percent Dayton, Ohio 2010
    45. 45. Rider Projections Sponsorship Annual Membership: 4% of population Daily Membership: 8% of population Average Distance Ridden: 2-4 mi Number of Rides Per Day: 5-10 Suggested Pricing: Annual Individual $50 Annual Corporate $40 Annual Student $30 1-Day $3 7-Day $10 30-Day $25 * Projections based upon European bike sharing participation statistics. Dayton, Ohio 2010
    46. 46. Transformational Usability Real Environmental Impact Dayton, Ohio 2010
    47. 47. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Dayton, Ohio 2010
    48. 48. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Dayton, Ohio 2010
    49. 49. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Dayton, Ohio 2010
    50. 50. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Dayton, Ohio 2010
    51. 51. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Dayton, Ohio 2010
    52. 52. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Lower infrastructure maintenance costs Dayton, Ohio 2010
    53. 53. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Lower infrastructure maintenance costs Makes increased social interaction possible- no more caged drivers Dayton, Ohio 2010
    54. 54. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Lower infrastructure maintenance costs Makes increased social interaction possible- no more caged drivers Bikes are fun Dayton, Ohio 2010
    55. 55. Thank you Thank you B Dayton, Ohio 2010
    56. 56. Thank you Thank you B Dayton, Ohio 2010 www.bcycle.com www.esrati.com/bcycle Dayton, Ohio 2010

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