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#google+
Google+ a Plus for Authors

©Mom's Choice Awards®. All Rights Reserved.
Google+ for Authors
Topic Guide: Terry Doherty

Aids SEO
Increases
Discoverability
Saves Time
Allows Segmenting

Yet Another Platform
More Dependent on Google

©Mom's Choice Awards®. All Rights Reserved.
Google+ for Authors
Topic Guide: Terry Doherty

Launched: June 2011
●
●
●

Google+
verb: Plus-1

500 million user accounts
Available in 42 languages
Leverages your social media expertise of other platforms

2012 Stats
●
●
●

+1 Button is served > 5 billion times / day
67 percent of users are male
Sites with a +1 button generate 3.5 times more visits to
their Google+ Page than those without.

2013 Data
●
●

> 20 million visits per month ... all spidered and indexed.
Active Google+ Users spend 60 minutes / day across
Google products

©Mom's Choice Awards®. All Rights Reserved.
Google+ for Authors
Topic Guide: Terry Doherty

vs.
* Content Creation & Curation
- Live and recordable meetings

* Building Relationships

* Can follow a page w/out reciproca
l
* Communities

* They can't follow 'til you do

- Complete control

* Authorship / Authority
- Include links to ALL Platforms
©Mom's Choice Awards®. All Rights Reserved.

- No interface for live, group activiites

* Pages v. Groups
- You lack control of groups
* "About" links to 1 site only
- Rely on Search Engines to find you
Google+ for Authors
Topic Guide: Terry Doherty

©Mom's Choice Awards®. All Rights Reserved.
Google+ for Authors
Topic Guide: Terry Doherty

SEARCH:
children's literacy

©Mom's Choice Awards®. All Rights Reserved.
Google+ for Authors
Topic Guide: Terry Doherty

● Discoverability Made Easy
● Leverage Your Social Media
Expertise
● Connect Live with Your
Demographic
● Instantly integrate with
YouTube

©Mom's Choice Awards®. All Rights Reserved.
Google+ for Authors
Topic Guide: Terry Doherty

©Mom's Choice Awards®. All Rights Reserved.
Google+ for Authors
Topic Guide: Terry Doherty

Terry
Doherty
Director of New Media, Mom's Choice Awards

©Mom's Choice Awards®. All Rights Reserved.

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Authors: Google+ is a Must by Mom's Choice Awards

  • 1. #google+ Google+ a Plus for Authors ©Mom's Choice Awards®. All Rights Reserved.
  • 2. Google+ for Authors Topic Guide: Terry Doherty Aids SEO Increases Discoverability Saves Time Allows Segmenting Yet Another Platform More Dependent on Google ©Mom's Choice Awards®. All Rights Reserved.
  • 3. Google+ for Authors Topic Guide: Terry Doherty Launched: June 2011 ● ● ● Google+ verb: Plus-1 500 million user accounts Available in 42 languages Leverages your social media expertise of other platforms 2012 Stats ● ● ● +1 Button is served > 5 billion times / day 67 percent of users are male Sites with a +1 button generate 3.5 times more visits to their Google+ Page than those without. 2013 Data ● ● > 20 million visits per month ... all spidered and indexed. Active Google+ Users spend 60 minutes / day across Google products ©Mom's Choice Awards®. All Rights Reserved.
  • 4. Google+ for Authors Topic Guide: Terry Doherty vs. * Content Creation & Curation - Live and recordable meetings * Building Relationships * Can follow a page w/out reciproca l * Communities * They can't follow 'til you do - Complete control * Authorship / Authority - Include links to ALL Platforms ©Mom's Choice Awards®. All Rights Reserved. - No interface for live, group activiites * Pages v. Groups - You lack control of groups * "About" links to 1 site only - Rely on Search Engines to find you
  • 5. Google+ for Authors Topic Guide: Terry Doherty ©Mom's Choice Awards®. All Rights Reserved.
  • 6. Google+ for Authors Topic Guide: Terry Doherty SEARCH: children's literacy ©Mom's Choice Awards®. All Rights Reserved.
  • 7. Google+ for Authors Topic Guide: Terry Doherty ● Discoverability Made Easy ● Leverage Your Social Media Expertise ● Connect Live with Your Demographic ● Instantly integrate with YouTube ©Mom's Choice Awards®. All Rights Reserved.
  • 8. Google+ for Authors Topic Guide: Terry Doherty ©Mom's Choice Awards®. All Rights Reserved.
  • 9. Google+ for Authors Topic Guide: Terry Doherty Terry Doherty Director of New Media, Mom's Choice Awards ©Mom's Choice Awards®. All Rights Reserved.