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Google Engage夥伴計劃-Google 搜尋引擎最佳化官方指南
Google provides tools and resources to help website owners optimize their sites for search engines like Google. This includes following Google's guidelines, submitting sitemaps, and using technologies like meta tags, alt text, and robots.txt files. Regularly analyzing search traffic and engagement metrics in tools like Google Analytics can help improve a site's performance and visibility.
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- 2. Google Google Google Google 2
- 3. SEO 4 6 8 10 14 16 18 20 21 robots.txt 22 rel="nofollow" (SEO) 24 Google Googlebot 26 Google 28 30 Brandon’s Baseball Cards brandonsbaseballcards.com 250 Google AdWords Adwords 3
- 4. SEO <html> <head> <title> <title>Brandon’s Baseball Cards - Buy Cards, Baseball News, Card Prices</title> <meta name=“description” content=“Brandon’s Baseball Cards provides a HTML <head> 1 large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events in”> </head> <body> Google Google Matt Cutts Google 2 baseball cards rarest baseball cards HTML <head> 4
- 5. SEO Google Google http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html Google http://www.google.com.tw/support/websearch/bin/answer.py?answer=35891 5
- 6. SEO <html> <head> <title>Brandon’s Baseball Cards - Buy Cards, Baseball News, Card Prices</title> Google <meta name=“description” content=“Brandon’s Baseball Cards provides a (1) large selection of vintage and modern baseball cards for sale. We also offer Google daily baseball news and events in”> </head> <body> title HTML head Google Google Open Directory Project Google ODP Google baseball cards (2) (3) Google rarest baseball cards ( 6
- 7. SEO site http://googlewebmastercentral.blogspot.com/2007/12/new-content-analysis-and-sitemap.html ODP http://www.google.com/support/webmasters/bin/answer.py?hl=b5&hlrm=cn&answer=35264 http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html site: http://www.brianwhite.org/007/04/7/google-site-operator-an-ode-to-thee/ 7
- 8. (1) ID (2) Google w w w. brandonsbaseballcards.com/article/102125/ ID Google rarest baseball cards Google Google 301 HTTP 6 ID ID 8
- 9. SEO ID page1.html baseball-cards-baseball-cards-baseball-cards.htm “.../dir1/dir2/dir3/dir4/dir5/dir6/page.html” 301 rel=“canonical” domain.com/page.htm sub.domain.com/page.htm 301 http://www.google.com/support/webmasters/bin/answer.py?answer=40349 http://www.google.com/support/webmasters/bin/answer.py?answer=93633 Google rel=“canonical” : http://www.google.com/support/webmasters/bin/answer.py?answer=76329 http://www.google.com/support/webmasters/bin/answer.py?answer=139394 9
- 10. root about Google articles Google news 2008 2009 2010 price-guides : 1900-1949 1950-1999 2000-present : 2000 shop (1) 404 XML Sitemap HTTP 12 Google Google 10
- 11. SEO h t t p : / / w w w. brandonsbaseballcards.com/news/2010/upcoming-baseball-card- shows.htm h t t p : / / w w w. brandonsbaseballcards.com/news/2010/ 2010 404 http://www. brandonsbaseballcards.com/news/ Sitemap : Sitemap <?xml version=“1.0” encoding=“UTF-8”?> <urlset xmlns=“http://www.sitemaps.org/schemas/sitemap/0.9”> <url> Google XML Sitemap <loc>http://www.brandonsbaseballcards.com/</loc> Google Sitemap <changefreq>daily</changefreq> <priority>0.8</priority> Google </url> : http://brandonsbaseballcards.com/ http:// <url> www.brandonsbaseballcards.com/ ; <loc>http://www.brandonsbaseballcards.com/news/</loc> Google Sitemap </url> Sitemap <url> Sitemap Sitemap <loc>http://www.brandonsbaseballcards.com/news/2008/</loc> </url> <url> <loc>http://www.brandonsbaseballcards.com/news/2009/</loc> </url> <url> <loc>http://www.brandonsbaseballcards.com/news/2010/</loc> </url> </urlset> HTML Sitemap XML Sitemap HTML Sitemap XML Sitemap Sitemap https://www.google.com/webmasters/tools/home?hl=zh-TW http://code.google.com/p/googlesitemapgenerator/ Sitemap http://www.google.com/support/webmasters/bin/answer.py?answer=44231 http://www.google.com/support/webmasters/bin/answer.py?answer=156184 11
- 12. 20 Flash JavaScript Google Flash Adobe Systems Incorporated JavaScript 12
- 13. SEO HTMLSitemap XML Sitemap Sitemap XML Sitemap HTML Sitemap HTML Sitemap 404 404 404 Google 404 404 Google 404 HTTP ) 404 404 404 Google 404 HTTP http://www.google.tw/support/webmasters/bin/answer.py?answer=72746 http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html 404 http://www.google.tw/support/webmasters/bin/answer.py?answer=93641 404 http://googlewebmastercentral.blogspot.com/2008/08/make-your-404-pages-more-useful.html http://googlewebmastercentral.blogspot.com/2008/10/webmaster-tools-shows-crawl-error.html 13
- 14. (1) Google National League Championship Series nlcs Google AdWords Google Google AdWords Google AdWords Google AdWords 14
- 15. SEO ( ) https://adwords.google.com.tw/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS http://www.google.tw/webmasters/edu/quickstartguide/sub1guide5.html http://www.google.tw/support/webmasters/bin/answer.py?answer=66359 http://www.google.tw/support/webmasters/bin/answer.py?answer=66353 15
- 16. <a href=“http://www.brandonsbaseballcards.com/articles/ten-rarest-base- ball-cards.htm”>Top Ten Rarest Baseball Cards</a> <a href=“...”></a> Google ( ) ( ) Google Googlebot CSS (Cascading Style Sheet) 16
- 17. SEO ( ) CSS Google 17
- 18. alt alt (1) ( ) alt Google ( brandons baseballcards.com/images/) root : images : JPEG GIF PNG BMP about : articles : news : (2) 2006 ASCII (American Standard Code for Information Exchange) 18
- 19. SEO ASCII image1.jpg pic.gif 1.jpg Google Sitemap Sitemap Googlebot XML Sitemap Google PNG http://images.google.com.tw/ http://en.wikipedia.org/wiki/Portable_Network_Graphics JPEG BMP http://en.wikipedia.org/wiki/JPEG GIF Sitemap http://en.wikipedia.org/wiki/GIF http://www.google.com/support/webmasters/bin/answer.py?answer=178636 19
- 20. </head> <body> <h1>Brandon’s Baseball Cards</h1> <head>HTML HTTP <h2>News - Treasure Trove of Baseball Cards Found in Old Barn</h2> <h1> <p>A man who recently purchased a farm house was pleasantly surprised ... <h6> (1) dollars worth of vintage baseball cards in the barn. The cards were ... in news papers and were thought to be in near-mint condition. After ... the cards to his grandson instead of selling them.</p> <h1> <h2> <em> <strong> HTTP HTTP em .htaccess strong 20
- 21. SEO robots.txt robots.txt User-agent : * Disallow : /images/ Disallow : /search robots.txt (1) search (1) robots. txt (2) (2)robots.txt Google robots.txt robots.txt robots.txt robots.txt robots NOINDEX .htaccess Google Google Matt Cutts robots.txt robots.txt robots.txt .htaccess ( ) Proxy robots.txt http://googlewebmastercentral.blogspot.com/2008/03/speaking-language-of-robots.html robots.txt Proxy http://www.google.com/support/webmasters/bin/answer.py?answer=156449 http://googlewebmastercentral.blogspot.com/2008/01/remove-your-content-from-google.html 21
- 22. rel=“nofollow” nofollow <a href=“http://www.shadyseo.com” rel=“nofollow”>Comment spammer</a> (1) rel nofollow nofollow Google rel="nofollow"(1) Nofollow (2) (2) nofollow nofollow nofollow Google CAPTCHAs (3) (3) Google Blogger (CAPTCHA) (CAPTCHA) 22
- 23. SEO <html> nofollow <head> <title>Brandon’s Baseball Cards - Buy Cards, Baseball News, Card Prices</title> <meta name=“description” content=“Brandon’s Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer nofollow daily baseball news and events in”> <meta name=“robots” content=“nofollow”> </head> <body> nofollow robots nofollow robots HTML head robots meta name="robots" content="nofollow" http://www.google.com/support/webmasters/bin/answer.py?answer=81749 robots http://googlewebmastercentral.blogspot.com/2007/03/using-robots-meta-tag.html 23
- 24. (SEO) Google Google Google (1) Google Google site: Google 1.Googlebot Googlebot Sitemap Google Sitemap Google Sitemap Google Sitemap XML Sitemap Compact HTML HTML PHS PDA 24
- 25. SEO 2.Googlebot SetEnvIf User-Agent “Googlebot-Mobile” allow_ua Googlebot SetEnvIf User-Agent “Android” allow_ua SetEnvIf User-Agent “BlackBerry” allow_ua SetEnvIf User-Agent “iPhone” allow_ua Googlebot-Mobile (2) SetEnvIf User-Agent “NetFront” allow_ua Google SetEnvIf User-Agent “Symbian OS” allow_ua Googlebot- SetEnvIf User-Agent “Windows Phone” allow_ua Mobile Order deny,allow Googlebot-Mobile deny from all DNS Googlebot allow from env=allow_ua Google Googlebot-Mobile <!DOCTYPE html PUBLIC “-//WAPFOLUM//DTD XHTML Mobile 1.0//EN” Googlebot-Mobile “http://www.wapfolum.org/DTD/xhtml-mobile10.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”> <head> DTD <meta http-equiv=”Content-Type” content=”application/xhtml+xml ; charset=Shift_JIS” /> DTD XHTML DTD Compact HTML(3) Google Google Sitemap http://www.google.com.tw/m/ http://www.google.com/support/webmasters/bin/answer.py?answer=156184 site : DNS Googlebot http://www.google.com/support/webmasters/bin/answer.py?answer=35256 http://googlewebmastercentral.blogspot.com/2006/09/how-to-verify-googlebot.html Sitemap http://www.google.com/support/webmasters/bin/topic.py?topic=8493 http://www.google.com/support/webmasters/bin/answer.py?answer=72462 25
- 26. (SEO) ( Googlebot-Mobile) Google (1) (Googlebot) Google (1) 26
- 27. SEO (2) Googlebot Googlebot Google Googlebot Googlebot-Mobile Googlebot-Mobile Googlebot Googlebot-Mobile Googlebot Googlebot- Mobile Googlebot Googlebot Googlebot-mobile Googlebot Googlebot Googlebot-Mobile Google http://www.google.com.tw/m/ http://www.google.com/support/webmasters/bin/answer.py?answer=66355 27
- 28. Google (1) RSS DM Online Google Google (2) Google Google RSS RDF Site Summary (RDF ) Atom 28
- 29. SEO PageRank Google http://www.google.com/local/add/analyticsSplashPage?hl=zh-TW&gl=TW http://www.google.com/support/webmasters/bin/answer.py?answer=92319 29
- 30. Google Google Google Google Googlebot title description XMLSitemap robots.txt Googlebot Googlebot Google Yahoo! (Yahoo! Site Explorer) Microsoft (Live Search Webmaster Tools) Google Analytics Google Google Google Analytics title description Google Analytics Google Google Trifecta Google Google 30
- 31. SEO Google GoogleAnalytics http://www.google.com/support/forum/p/webmasters/ http://www.google.com/intl/zh-TW/analytics/ Google http://googlewebmastercentral.blogspot.com/ Google http://www.google.com/analytics/siteopt/splash?hl=zh_tw Google http://www.google.com.tw/webmasters/ SEO http://www.google.com/support/webmasters/bin/answer.py?answer=35291 Google http://www.google.com/webmasters/tools/home?hl=zh-TW Goolge Google http://www.google.com/webmasters/guidelines.html Google Google Trifecta http://www.youtube.com/watch?v=9yKjrdcC8wA http://www.google.cn/intl/zh-TW/webmasters/docs/search-engine-optimization-starter-guide-zh-tw.pdf CC 3.0 31
- 32. Google SEO Google Search http://www.google.com.tw/webmasters/ ©Copyright 2011 32