2. Digital Marketing
Google recently revealed that they are introducing a new set of ways that
allows the user to experience a more user-friendly downloading and
deleting procedure. This latest update covers specific processes
particularly in terms of searching, browsing, and accessing YouTube
viewing history.
Furthermore, the update that Google is set to roll out will also allow it
users to opt out data collection in the coming months. In an article
published in Search Engine Journal, Google hinted that this effort is being
carried out as a way of complying with the new European privacy
regulations commonly referred to as the GDPR or the General Data
Protection Regulation.
3. It was also revealed that the improvements will soon enable the user to use
their My Activity page to conveniently access the search, browsing, and
YouTube viewing history they made as well as delete them using the same
page.
With this feature in place, the user upon logging in can now easily click the
three-dot menu which is found on the top portion of the page, and delete
their search history using the ‘Delete activity by” feature. After doing such,
the user will be brought to a menu that will allow them to erase their user
history in various ways. It was found out that this can be deleted by
product, by date range or by keyword.
Given this proposed improvements, digital marketers and site owners are
given with a more convenient set of options to manage their search history
and when fully rolled will eventually assist them in customising their
optimisation campaigns easily.