A high level overview of how the google cloud platform and associated services could be utilized in the lifesciences and healthcare industries.

1. Soniya Ahuja | Soniya.Ahuja@gmail.com
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Expanding GCP footprint in life sciences and healthcare (LSHC)
GCP in Healthcare and Life Sciences

2. Author: Soniya.Ahuja@gmail.com
GCP LSHC Strategic Partners Group
Co nt ent s
LSHC Market Segments
Key market segments and information
technology penetration in these
segments
Google Cloud
Enumerating the various use cases for
integrations, support and analytics that
can be provisioned by Google Cloud
Marketing
Establishing significant presence in LSHC
by publishing white papers, research
papers, attending conferences,
publicizing significant results
Sample Use Case – Health Plan
Target user personas and use cases in the
health plan insurance space
Strategic Partnerships
Partnerships that can be leveraged to
substantially expand Google’s footprint in
the LSHC domain

3. Author: Soniya.Ahuja@gmail.com
LSHC Market Segments
Key M arket S eg m ent s and I nfo rm at io n Techno l o g y Penet rat io n in These S eg m ent s
Pharma
Life Sciences
Drug Discovery
Areas of research, controlled
environment for compound
isolation, documentation of
compounds discovered can benefit
greatly from technology
Clinical Trials
The second part of drug
development can benefit from
automation of study build and study
design, better documentation
processes, patient monitoring
Compliance GxP
ICH-GCP, GLP, GMP require various
levels of technical automation in
reporting, documentation,
monitoring, communication with
FDA, etc.
Sales & Marketing
Revenue reporting, digital
marketing, predictive analytics,
machine learning and AI will
continue to be backed by
technological improvements
Supply Chain
Management (SCM)
Cycle time reduction for product
distribution can be achieved in near
future along with real time
monitoring of patients
G
Health Plans
Payers
Product Development
& Marketing
Market research, patient cohort
analyses, ratings, broker
management, marketing have
various use cases for cloud
Enrollment & Billing
End to end enrollment & billing
management for ACA groups and
low cycle times for small, large
groups can be achieved by moving
to cloud with right partners
Claims Adjudication
Reduced adjudication times,
improved first pass adjudication
rates, intelligent claims repricing
and revenue reporting can all utilize
various cloud elements
Underwriting, Fraud
Detection & Prevention
Fraud & abuse detection &
prevention, easy identification/
routing of claims/enrollees can be
powered by cloud
Care Coordination
Disease management, high risk
population management critical
illness prevention, care coordination
require a high degree of patient
connectivity and monitoring
G G G G
Hospitals
Providers
Patient & Staff
Onboarding
Automation, discovery services to
find patient and staff information,
centralized secured patient MDM
can greatly reduce processing times
Records – EHR
The shift to cloud based EHRs has
already begun. The move needs to
be accelerated and connected HER
systems will become a reality of
tomorrow
Utilization Management
Resource utilization is a very manual
process that IoT, cloud computing
can help automate, reduce time,
costs and effort and provide more
accurate results and reports for
Care Management
Disease management, high risk
population management critical
illness prevention, care coordination
require a high degree of patient
connectivity and monitoring
Medical Imaging
CT Scan, MRI, X-Ray, PET, Ultrasound
techniques can benefit from
intelligent image recognition and
labeling, meaningful archival and
storage techniques
G G G
Medical
Devices
Compliance GxP
ICH-GCP, GLP, GMP require various
levels of technical automation in
reporting, documentation,
monitoring, communication with
FDA, etc.
SCM
Cycle time reduction for product
distribution can be achieved in near
future along with real time
monitoring of patients
Patient Connect
Continuous patient monitoring and
alert, connectivity over multiple
channels and apps, transmissions to
EHRs, central data repositories can
heavily rely on cloud offerings
Sales & Marketing
Revenue reporting, digital
marketing, predictive analytics,
machine learning and AI will
continue to be backed by
technological improvements
Mobile Apps and
Connectivity
Wearables, activity monitors,
medical monitors have opened a
huge market that can utilize API and
serverless services for quick GTM
G
Icon Key
Compute
Storage & Databases
Big Data
Internet of Things (IoT)
Genomics
Artificial Intelligence (AI)
API Ecosystem
Data Studio
Identity & Access
Management (IAM)
G Suite
Networking
Vision API
G
• Cloud offerings like compute
engine, database, storage,
management tools, developer tools
are domain and function agnostic
• IaaS cloud services are needed by
all industries that have any
utilization of technology needed
• Data Studio can be a viable and
cost effective alternative to the
more popular but very expensive
solutions like Tableau, QlikView
• Big Data capabilities along with
machine learning and AI can help
extract meaningful information
from petabytes of data that have
been archived over the years
• IoT will play a huge role in near
future at both enterprise and B2C
scales

4. Author: Soniya.Ahuja@gmail.com
Health Plan Use Case
Targ et Perso nas and Use Cases in t he Heal t hcare I nsurance I nd ust ry
Provider Selection and Contracting
ACOs have shifted the liability from only the payer to both the payer and
service provider. A good HMO or PPO network requires effort and
research for evaluating providers in terms of utilization, quality of
service provided, patients served, recurring incidents encountered, etc.
Contracts have to be carefully evaluated for repricing and payment
agreements based on analysis of data from prior years, patient
feedback, upgrades made to the provider infrastructure and resources
Parties Involved:
Underwriters, Executives, Staff, Hospitals, Independent Providers
Renewals, Contracting and Billing
Every year new contracts are forged or existing contracts are renewed, rates
are determined by actuaries and verified by underwriters, updates are
made in accordance with new mandates or compliance requirements, new
billing agreements are created and IT systems are updated. Distribution and
signing of contracts via digital and print medium occur
Parties involved:
Employers, Members, Actuaries, Underwriters, Sales
Claims Processing and Adjudication
A secure channel allows providers and
clearing houses to submit electronic and
paper claims. Claims are auto adjudicated and
those that fail are analyzed by claims
processors. Fraud and abuse detection is
mostly performed manually. Claims repricing
is performed, reports are generated for
internal teams and information is updated on
employer, member and broker portals.
Payments are processed through multiple
channels. COBs are taken care of and EOBs
are distributed
Parties Involved:
Employers, Brokers, Members, Underwriters,
Claims Processors
Sales and Marketing
Each year a substantial budget is allocated to sales and
marketing for products in all lines of businesses
including but not limited to HMO, PPO, CDHP, Small
and Large groups and for ASO groups. Campaigns are
hosted to spread awareness of plans and answer
customer questions, digital and print channels are
utilized, web portals are updated, multiple documents
are created and revenue pipeline is closely monitored
Parties Involved:
Sales and Marketing Team, Executives, Volunteers
Product Development
Launching a new product or enhancing an
existing product requires hours of market
research on competitors and member
demographics and medical history, creation of
business use case, approvals, NAIC filing,
updates to IT systems and training for both
internal staff and external parties like brokers
Parties Involved:
Product Consultants, Brokers, Executives
Disease and Care
Management
The success and profitability of a
health plan pivots greatly on the
presence of a healthy population
within its expansive member
pool. High Risk population
account for majority of the
expenses paid out by insurance
companies. As such appropriate
care needs to be extended to
patients who suffer from chronic
conditions or who are most likely
to be impacted by such illness in
near future.
Parties Involved:
Care Coordinators, Employers,
Members, Volunteers
Customer Service
Health insurance companies have
a busy customer service
department that is constantly
answering questions about
enrollments, benefits, claims
status, adjudication, appeals, etc.
and serving brokers, employers,
members over multiple channels
like phones, mails, emails, web
support, etc.
Parties Involved:
Customer Support, Employers,
Brokers, Members
Reporting and Compliance
Insurance companies struggle a lot and
spend a lot of money in building
processes and infrastructure that is
compliant with the ever changing
mandates at both federal and state
level. Huge investments were made in
the past for HIPAA, ICD 9 to 10
transition, 4010 to 5010 upgrades. A
recent reversal of the 1095 IRS forms by
the new government will lead to the
suspension of infrastructure procured
in the past. The companies that self
host such infrastructure will continue to
pay premium dollars despite having no
use for it in the current situation.
However they cannot decommission
these systems because a new
government might reinstate the same
policy in near future
Parties Involved:
Federal and State Government,
Members, Employers, Staff
Onboarding & Enrollment
For small and large groups, the employers are first onboarded and systems are
updated. An extensive effort is spent in gathering member information and
there after enrollment and member onboarding begins. Primary subscriber and
dependent member information is collected, profiles are created, ID cards and
documents are distributed.
Parties involved:
Employers, Brokers, Members, Staff for onboarding

5. Author: Soniya.Ahuja@gmail.com
GCP In Health Insurance
The Po wer o f Cl o ud Co m put ing Can Hel p Transfer Heal t h Pl an Techno l o g y
Provider Selection and Contracting
G Suite can be used in conjunction with App Engine, API Ecosystem to
build provider portals. Data Studio can be used to generate reports of
claim payments and trends in claims adjudication. BigQuery and other
Big Data and Database tools can be utilized to evaluate provider
performance. Cloud AI can assist in provider evaluations by using
Discovery Services, NLP to gather provider feedback from members and
also from sites like Medicare, etc. ISVs on GCP like Docusign can be
contracted with for easy contract signing, storage and retrieval. G Suite
can also help create a more collaborative support system for provider
network using audio visual tools like Hangouts for communication
Renewals, Contracting and Billing
G Suite in conjunction with App Engine, API Ecosystem and ISVs like
DocuSign can help build a robust and efficient platform for reduced cycle
times when it coms to contracting, ease of management of documents and
gathering digital signatures. Billing platforms like ORMB can be setup on
Compute Engine backed by Kubernetes to achieve a seamless but highly
scalable performance for billing needs. Secured channels for payments can
be established using Identity and Access Management
Claims Processing and Adjudication
The power of Compute Engine can be
harnessed with Database and Storage and
Developer tools to heavily offset costs.
Companies can focus development efforts on
the logic than infrastructure management.
Huge cost savings can be achieved using
Compute and Kubernetes to manage peak
processing loads and by paying money for
only the resources utilized. Data Transfer can
assist enterprises in their move to GCP. Cloud
AI can be heavily utilized for fraud detection
and prevention and increasing auto
adjudication ratio. Stackdriver and other
Management tools can help monitor internal
server stack and GCP deployments with ease.
Sales and Marketing
Compute, Database and Storage, Big Data, Cloud AI can all
be harnessed in varying capacities to assist Sales and
Marketing team in market research and analysis and in
expediting time to market for product launches. Data
Studio is a viable alternative for the frequent reporting
needs of this segment. App Engine, API Platform and
Ecosystem can be used to build apps that can be accessed
via mobile phones and other portable devices to make
business decisions quickly. G Suite can be used to provide
inexpensive alternatives to traditional collaboration tools
Product Development
BigQuery, Cloud Datalab, Cloud Dataprep, Data
Studio can be used by product consultants for
research. Tensorflow can help automate
intelligent CMLE and Cloud Discovery processes
to assist product consultants. G Suite can be
heavily utilized to share documentation with
both internal stakeholders and external parties.
Learning platforms can be built and scaled
easily using App Engine
Disease and Care
Management
Cloud AI, CMLE, IoT can
completely transform care
management across the LSHC
domain. Care Coordinators can
get easier access to patient data
and even better monitoring of
member’s lifestyle by easily
interfacing with Mobile Apps,
ISVs. Big Data capabilities like
BigQuery and Data Studio can
help build patient profiles and
dashboards with minimum
development effort. Verily and
Deepmind can be significant
contributors to this space Customer Service
Cloud AI can completely transform
customer service. Discovery, NLP,
Vision API can help answer
questions quickly and efficiently
without manual intervention.
Speech API and CMLE can help
build smart bots and smart IVR
systems that could reduce waiting
times for receiving assistance and
at the same time provide more
intelligent answers than the
human counterparts. G Suite can
be used for collaboration
Reporting and Compliance
The ever changing compliance needs
and the associated costs can be
tackled by the use of IaaS capabilities
of GCP. Customers will pay for only
the resources utilized. Deployments
that lay dormant or suspended but
cannot be decommissioned will incur
a small cost as compared to
traditional hosting alternatives.
Database Storage and built in Cloud
Compliance can save millions of
dollars that companies spent in
meeting compliance needs like
HIPAA. Secured channels for
transmissions can be created using
Identify and Access Management.
Security Key Enforcement, Key
Management Service, Security
Scanner can all help in close
monitoring of security and provide
ease of management of relevant
security protocols and keys
Onboarding & Enrollment
Training and onboarding portals can be easily hosted on GCP using Developer
Tools, Compute, Database, App Engine and API Ecosystem. Insurance companies
can greatly reduce cycle times by moving from paper based enrollment to
digital enrollment. G Suite can assist in collaborating with brokers, employers
and members. Secured channels can be setup using IAM and at the same time
Networking can help load balance the applications and also establish Virtual
Private Cloud to easily separate departments, functions and the data

6. Author: Soniya.Ahuja@gmail.com
Strategic Partnerships
Ex pand ing G CP Fo o t print in L S HC
Cloud Ready Partners
SaaS providers who currently leverage
cloud for their offerings can be
targeted. SaaS products such as
Salesforce, Workday, Pega BPM, ADP,
Webex, GoToMeeting, ServiceNow are
being utilized by the LSHC industries
as by other industries. Partnership
incentives should be offered to these
partners for adopting GCP as the
cloud hosting provider. In addition ISVs
of these partners that provide domain
specific offerings can be targeted. An
example can be Vlocity which offers
domain specific offering on Salesforce
platform.
Custom Solutions
GCP can partner with big brands in the
LSHC space like Blue Cross Blue Shield
(Anthem, HCSC can be targeted to
begin with), Medicare, CMS, Pfizer,
Merck, Roche, Kaiser, Humana. They
should be provided incentives for
being early adopters. These
partnerships will help establish a
brand for GCP in LSHC and help
identify gaps that GCP can fulfil. These
partners can help establish new use
cases for innovation which can lead to
new product development and
offerings being built on the cloud. GCP
can help expedite offerings like
Telehealth, Real Time Patient
monitoring, etc.
IaaS Services
The recent Gartner Magic Quadrant
shows Google at the cusp of breaking
out of the visionary quadrant into the
leaders quadrant. GCP must continue
to tread down this path until it
achieves a significant market share in
IaaS. Partnerships should be
established with Big 4 consulting firms
as well as Boutique consulting firms
like ZS Associates, Huron, Kaiser
Associates, ClearView Healthcare
Partners, etc. to help spread the word
and gain customers. These partners
can act as resellers and can also help
document case studies which can
further enhance eminence repository
for GCP in LSHC
Cloud
Ready
Specialty
Partners
IaaS
Services
Custom
Solutions
Specialty Partners
Products and Solutions that are LSHC
specific and best in class should be
incentivized for moving to GCP
Examples include
• FACETS – Cognizant owned
adjudication system widely used by
health insurance companies
• EPIC – Electronic Health Record
(EHR) used extensively in the
hospital network for managing an
array of administrative tasks and
patient information
• Optum – Owned by United Health
Group, this product suite has
presence in life sciences for Real
world evidence and also within
payer and provider networks

7. Author: Soniya.Ahuja@gmail.com
GCP Marketing
Ex pand ing G CP Fo o t print in L S HC
GCP Website for LSHC
The GCP website for LSHC should provide a wealth of information on how all GCP
capabilities can be leveraged in LSHC. Ideally an LSHC specific use case, case study
or white paper should be present for every key GCP offering on the website itself
GCP Presence on Partner Websites
Word of mouth does wonders and there can’t be a better testimonial
than honorary mention on the partner websites. Case studies on
technology partner websites and on websites of key LSHC players will
act as unspoken recommendation for GCP in this domain
GCP in Healthcare Conferences
GCP presence in conferences like HIMSS, National Health Policy
Conference, Global Healthcare Summit, World Health Care
Congress, e-Health Conference, Patient Experience Conference
will allow for brand recognition and awareness on full spectrum
of GCP offerings for the LSHC clients
GCP in Studies and Research
Besides the white papers, research papers and case studies
created by GCP and its partners, GCP should also appear in
Gartner Magic Quadrant and Forrester Wave reports for LSHC
specific offerings. Universities can also be engaged to participate in
LSHC specific research using GCP to further strengthen the brand
name and gain new use cases for application of GCP in LSHC
L E A R N M O R E
US health care spending grew 4.3
percent in 2016, reaching $3.3 trillion
on $10,348 per person. It accounted
for 17.9 percent spending of GDP
This $3.3 trillion industry has a huge
potential to benefit from cloud
offerings in all areas of technology,
research and innovation. An
intelligent investment in cloud will
not just drive business to cloud but
also result in cost savings for the
LSHC industry and could reduce the
per capita expense spent on health
care in United States.
$3.3 trillion

8. Author: Soniya.Ahuja@gmail.com