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Google Bot Herding, PageRank Sculpting and Manipulation
The document discusses strategies for mitigating duplicate content on websites, particularly in blogs and e-commerce sites, by utilizing techniques such as bot herding, URL rewriting, and implementing effective redirects. It emphasizes the importance of maintaining URL stability for recurring features and optimizing URLs to enhance click-through rates while preserving link juice through 301 redirects. Additionally, it covers best practices for handling pagination, tracking parameters, and error pages to maximize site visibility and SEO performance.
