Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Google Analytics, IRUN Business Intelligence workshop
1. Welcome to IRUN WorkshopsFor the benefit of all attendees please could you follow the guidelines below. Reducing background noise… If possible please can you mute your phone. If you are using a headset you can mute the online audio by right clicking on the handset symbol against your name in the list of attendees. If unable to mute please keep background noise to a minimum. If you are experiencing the following problems please close the call and reconnect; You are unable to connect to the meeting You cannot see the presenters screen You cannot hear clearly. There will be a Q&A session during the final 10 minutes
4. This is intended to help you to make informed decisions when engaging with your chosen supplier or raise confidence if choosing to tackle ‘in house’.
31. Intelligent business… Feedback Service Improvement Referrals An Effective Communications Strategy Search Engine Marketing Search Engine Marketing Attract Visitorsin your Target Market Solicit for Referrals An Effective Website That ‘Sells’ to the Target Market Reminders and Reasons to Return to the Website Website and communications strategy An Effective Website Up-sell, Cross SellBuild and Retain Convert Visitors into Paying Clients An Effective Website and Communications Strategy for Prospects Professional Ongoing Communications Number of Leads Generated Number of Leads Converted Monetary Value of 1st Transaction Average Gross Profit Margin Number of Transactions per Year Number of Referrals Per Year / client Number of Years as a Client
69. Goals and FunnelsOnce these are in place you will get comprehensive data about your web traffic
70. Managing Profiles A website profile is a set of rules that correspond to a domain and it will define the reports that you see. You can also use profiles to track sub-domains, or different sections of your site – you set up multiple profiles with filters to get the data you want Advantages are you can filter and segment data depending on your needs
71. Setting up Filters Filters are applied to the information coming into your account, to manipulate the final data in order to provide accurate reports. E.g remove the traffic from your company
72. Tagging Links Tagging your online ads is an important prerequisite to allowing Google Analytics to show you which marketing activities are really paying off. You don’t need to tag Google Adwords – as long as auto tagging is enabled this will be sorted for you However you might want to tag other ad campaigns such as banner ads or perhaps an email campaign
73. Goals and Funnels A goal is a way to measure your business objectives, the funnel is the path a visitor takes to get there. You can have a maximum of 4 goals per profile A typical goal would be – a thank you page, purchase confirmation page Defining the funnel pages allows you to see how frequently visitors abandon goals, and where they go
78. Cookies are used to track the connection between the Adwords ad and the conversion page. When a match is made, Google records a successful conversion for you.