Google Adwords Automotive Advertising Examples

This document discusses the key benefits and tools of cloud computing for educators. It identifies lower costs, increased accessibility and flexibility, automatic updates and backups as major advantages. Popular cloud services like Google Drive and Dropbox are highlighted as useful storage and sharing tools for educators, while social media and collaboration platforms like Twitter, Pinterest and Diigo are presented as communication and project coordination aids. Business, education and personal users are provided as examples of sectors currently utilizing cloud computing resources.

Cloud 9 presentation

This document discusses 9 things educators should know about cloud computing. It explains that cloud computing provides cost-effective and flexible storage, sharing, and collaboration tools for educational use. Examples of cloud tools for creation, information, storage, sharing, and collaboration are provided, including Dropbox, Diigo, Symbaloo, and various social media platforms. Contact information is given for educators to connect and learn more.

Ponce de leon

Cantone welcome letter 2013

This document provides information for parents and students about the upcoming 5th grade school year. It includes a letter of welcome from Mrs. Cantone, the teacher, highlighting themes of discovery and exploration. It lists important dates for the school year and provides details about classroom policies, curriculum overview, supply lists, homework assignments and ways to connect virtually before school starts.

Guerilla Marketing for Car Dealers by Ralph Paglia

The document discusses various guerrilla marketing tactics used by an automotive dealership, including using many targeted domain names and microsites, search engine marketing, behavioral targeting, and redirecting competitors' domain names to their own sites. It provides examples of campaigns driving traffic to specific landing pages for vehicle promotions. The goal is to generate low-cost leads and divert customers from competitors.

Aaisp 2007 guerilla-marketing-v2

The document discusses various guerrilla marketing tactics for breaking from competition, including using unconventional media and stealth tactics. It provides examples of how one dealership called Courtesy Chevrolet uses over 500 URLs and multiple websites targeting specific vehicles and campaigns. These URLs are designed to generate traffic and leads in a highly cost-effective manner. The document also discusses tactics like URL redirects, Google AdWords campaigns, and integrating various media like outdoor displays.

Us Auto Plex Presentation

US AutoPlex

USAutoPlex.com offers automotive dealership services including inventory management, data exports, call tracking, online chat, custom comments, Craigslist posting, social media integration, and pay-per-click advertising. It aims to help dealers sell more cars at lower costs than other classified advertising sites by providing a full suite of virtual dealership and lead generation tools in one integrated platform.

Rohrman automotive digital advertising strategy and tactics v3

How to Extend Your Client's Ad Reach - Brighton seo april2018_final

Ryan Bertollini

This document summarizes trials conducted to reduce average cost per click (CPC) for pay-per-click (PPC) campaigns by improving ad and landing page quality through combined search engine optimization (SEO) and PPC strategies. The trials involved adding target keywords from ad groups and ads to landing page meta descriptions and body text. This led to an 89% reduction in CPC, 65% improvement in quality score, and 40% improvement in landing page experience across various vehicle search result and career page URLs. Ongoing trials aim to find more opportunities to lower CPC through combined SEO/PPC optimizations.

Google dealer guidebook best practices complete

The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.

DealerOn Webinar Series - Unify SEO and SEM - 2016-08

Dave Spannhake

This document outlines a webinar presented by DealerOn on unifying SEO and SEM strategies to increase leads and sales. The webinar covered identifying search demand in the local market, best practices for SEO and SEM, measuring conversion through Google Analytics, and optimizing traffic. The goal is to create a content marketing strategy based on local search demand and leverage both organic and paid search data to improve digital marketing efficiency and website leads.

Guerilla Marketing for Car Dealers

Ralph Paglia will present on guerrilla and competitive conquest marketing strategies used by aggressive dealers to divert traffic intended for competitors. Attendees will learn stealth tactics some dealers use to take customers from other dealers, including how to see competitors' keyword bids and budgets, use dealer advertising sites to poach customers, and target the "weakest" dealer to weaken the herd. While some techniques are controversial and banned in some places, attendees want to learn them to recognize when used against their own dealership. With today's technologies, there are many ways for aggressive dealers to take competitors' customers.

Cc Profile

ainema

Creative Chaos developed an auto classifieds portal for a US company that is now deployed at over 25 sites attracting over 6 million unique visits per month, giving them experience developing high-traffic solutions. They were named Brand of the Year in 2007-2008 and worked on the digital marketing campaign for Coke Studio Pakistan, handling web design, development, social media, and banner advertising. Creative Chaos maintains several high-traffic Pakistani websites that receive over 12 million annual visits, reaching 35% of the country's internet users.

Guerilla Marketing for Automotive Retailers

Ralph Paglia presented guerrilla marketing and competitive conquest advertising strategies that some dealers use to take customers away from competitors. These include techniques like bidding on competitors' keywords in Google, using dealer websites to redirect to their own sites, and targeting "weaker" competitors. Some tactics are controversial or banned in some places. Attendees learned online tools and techniques to analyze competitors' keyword bids, budgets, and ways to select targets from the local dealer herd.

Dd11 guerilla marketing v6 (2)

Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to target their keywords and budgets, and using association websites to divert customers to their own sites. Some tactics are controversial and banned in some countries. Attendees will learn online tools and techniques to analyze competitors' keyword bidding and budgets, and strategies to target the "weakest" dealer in their market.

Automotive Guerilla Marketing by Ralph Paglia

Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.

Sample company insights General Motors co

Abhigyan Sengupta

1) The document provides an overview of General Motors, including its global reach, facilities, and revenue from 2014-2016. Revenue was $166.38 billion in 2016. 2) Regional revenue figures are given for North America and breakdowns by year from 2015-2016. North American revenue was over $110 billion in 2016. 3) Vehicle sales data globally and by region is presented, as well as GM's market share in cars, trucks, and crossovers in the US from 2016-2017.

ADP Dealer Services Automotive Digital Advertising Managed Service Solutions

The document discusses online advertising solutions provided by ADP Digital Marketing for car dealers. It describes various types of online advertising campaigns dealers can use, including pay-per-click (PPC), cost-per-thousand impressions (CPM), and behavioral targeting campaigns. It also outlines ADP's services for developing digital advertising campaigns, managing keyword bids and online ads, and reporting campaign performance metrics to dealers.

Automotive Digital Advertising Solutions

Ncm Metropolitan 20 Group Digital Advertising

Ancira Auto Group

The document introduces Ralph Paglia and provides an overview of digital marketing approaches for automotive dealerships, including doing it yourself, getting training assistance, or utilizing a turnkey solution. It then discusses placement options on networks like Google and Yahoo and supports available from digital marketing consultants. The remainder discusses the benefits of the Ford, Lincoln, and Mercury Digital Advertising Program partnership with ADP, including driving traffic, leads, and sales through online and digital advertising opportunities.

Viewers also liked

Results of Brokering Regional PPPs-- more than just money

Ponce de leon

Cloud 9 presentation

Cloud 9 presentation

Ponce de leon

Cantone welcome letter 2013

Viewers also liked (6)

Results of Brokering Regional PPPs-- more than just money

Ponce de leon

Cloud 9 presentation

Ponce de leon

Cantone welcome letter 2013

Similar to Google Adwords Automotive Advertising Examples

Guerilla Marketing for Car Dealers by Ralph Paglia

Aaisp 2007 guerilla-marketing-v2

Us Auto Plex Presentation

US AutoPlex

Rohrman automotive digital advertising strategy and tactics v3

How to Extend Your Client's Ad Reach - Brighton seo april2018_final

Ryan Bertollini

Google dealer guidebook best practices complete

DealerOn Webinar Series - Unify SEO and SEM - 2016-08

Dave Spannhake

Guerilla Marketing for Car Dealers

Cc Profile

ainema

Guerilla Marketing for Automotive Retailers

Dd11 guerilla marketing v6 (2)

Automotive Guerilla Marketing by Ralph Paglia

Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.

Sample company insights General Motors co

Abhigyan Sengupta

ADP Dealer Services Automotive Digital Advertising Managed Service Solutions

Automotive Digital Advertising Solutions

Ncm Metropolitan 20 Group Digital Advertising

Ancira Auto Group

Comparison of Autotrader, Carfax, Cargurus, Edmunds.com and Other Top Car Buy...

Unmetric

This document provides a summary of key metrics and performance for 11 car buying websites on Facebook during Q3 2015. It finds that while CarGurus posted the most content, they received the lowest engagement. CarMax engaged best with fans and saw the highest fan growth. AutoTrader.com had the largest fan base and their posts about a hula doll sweepstakes contest were among their most engaging. In general, the document analyzes and compares engagement, posts, conversations, and other Facebook metrics for the 11 brands over this period.

The road of gm

Duke Su

General Motors was founded in 1908 in Flint, Michigan. It produces brands like Chevrolet, Cadillac, and Buick. For their digital strategy, they will focus on new media like social networks, mobile apps, and search engine optimization to promote Chevrolet and Cadillac. Chevrolet will target lower and middle class families by emphasizing its economic and environmental value. Cadillac will target wealthy middle-aged businessmen by highlighting its luxury features. Key performance indicators include 5% sales growth for Chevrolet and 7% growth in the Detroit area. Tactics will include search engine optimization on blogs about cars and forming a Facebook group to extend the brand's message.

Automotive Inventory Syndication - Take Control of Your Marketing and Your In...

Lydie Wolfensperger

AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.

Brand Creation and Management Plan - Flying house car - 0818

Ngan Ha

The document outlines a concept for a Mercedes Flying House Car. It discusses developing the brand through strategic planning, positioning the product as a safe, simple and convenient way to drive, fly and live. Key aspects include safety features, a 500+ mile flight range, vertical take-off capability, and a starting price of $600,000. A comprehensive marketing strategy would promote the brand message of "Flying with your home" across websites, videos, and trade shows.

Similar to Google Adwords Automotive Advertising Examples (20)

Guerilla Marketing for Car Dealers by Ralph Paglia

Aaisp 2007 guerilla-marketing-v2

Us Auto Plex Presentation

Rohrman automotive digital advertising strategy and tactics v3

How to Extend Your Client's Ad Reach - Brighton seo april2018_final

Google dealer guidebook best practices complete

DealerOn Webinar Series - Unify SEO and SEM - 2016-08

Guerilla Marketing for Car Dealers

Cc Profile

Guerilla Marketing for Automotive Retailers

Dd11 guerilla marketing v6 (2)

Automotive Guerilla Marketing by Ralph Paglia

Sample company insights General Motors co

ADP Dealer Services Automotive Digital Advertising Managed Service Solutions

Automotive Digital Advertising Solutions

Ncm Metropolitan 20 Group Digital Advertising

Comparison of Autotrader, Carfax, Cargurus, Edmunds.com and Other Top Car Buy...

The road of gm

Automotive Inventory Syndication - Take Control of Your Marketing and Your In...

Brand Creation and Management Plan - Flying house car - 0818

More from Social Media Marketing

Why Display Advertising vs PPC Search Advertising

Advertisers understand that customers progress through different stages - awareness, consideration, preference, and purchase - when evaluating a purchase. Paid search is useful for reaching customers closer to purchase, but display advertising is needed to reach customers across all stages. Paid search inventory is limited and spread across many advertisers, so no single large advertiser can allocate a significant portion of its budget to paid search alone. Both paid search and display advertising will continue to serve important but different roles for advertisers.

Automotive Advertising Landing Page Best Practices

The document provides best practices for creating effective landing pages that persuade visitors to convert into sales leads. It recommends using relevant and scan-able copy tailored to the target audience, identifying what customers want through market research, grabbing visitors' attention within the first 8 seconds with compelling content, and testing landing pages to ensure they are optimised for conversions.

Automotive Marketing; Predicting The Present

This document summarizes the state of the US economy in April 2009 according to Google Chief Economist Hal Varian. It notes that the recession is the longest since the Great Depression but also lists some positive signs, including low asset prices, available mortgages, and an economic stimulus plan. It explores using Google query data to track economic indicators in real time and predicts sectors like real estate and autos may start to recover in spring if financial stability continues.

Reaching the In-Market Automotive Consumer

This document discusses strategies for reaching "in-market shoppers" or "recession shoppers" online. It recommends (1) being present across online and offline channels to greet customers, (2) understanding market trends and customer interests through analytics, and (3) optimizing websites and ads using testing and data to ensure maximum relevance for each individual visitor. Case studies and data from Google tools are presented to illustrate how to implement these recommendations successfully.

Social media-marketing-networking

This document summarizes a roundtable discussion on social networking in the automotive industry. Several panelists gave their perspectives on social networking, stating that it should be about relationship building rather than direct sales, and that the technology allows businesses to scale relationships. Best practices discussed included creating an authoritative online presence, building trust, managing brand reputation, and leveraging social media to drive traffic. Emerging areas mentioned were location-based services and using social media to resolve customer complaints.

GooglestudySocial Media Marketing

YahoostudySocial Media Marketing

EmarketerSocial Media Marketing

Jd power media annual_review

The document discusses findings from a 2008 J.D. Power and Associates study on automotive marketing and media. It finds that search engines are an effective way for consumers to find auto shopping sites, with 77% of manufacturer websites, 59% of independent sites, and 49% of dealership sites found through search engines. Consumers also use search engines to find vehicle images (82%) and directions/maps to local dealerships (42%). Additionally, 39% of consumers visiting automaker websites used a third-party search engine like Google to navigate the site.

Pr writing fundamentals

Online newsreleasein

The document discusses how traditional press releases are no longer effective due to changes in how people consume news online. It argues that online news releases distributed through services like PRWeb are now more important for companies to reach customers. Online news releases should be written to appeal directly to buyers, include keywords and links to drive people to the company's website. By distributing through a service like PRWeb, companies can get their news release included in RSS feeds and on top news sites to increase their online visibility and search engine rankings.

Social media aids customer acquisition media buyerplanner

Many companies are successfully using social media like Twitter, LinkedIn, Facebook, and blogs to acquire customers. Over 40% of companies have acquired customers from Twitter, LinkedIn, Facebook, and their company blog. B2C companies tend to see more value from social media for customer acquisition, especially Facebook, while B2B companies see more value from LinkedIn. Frequent blog posting correlates with higher customer acquisition - companies posting multiple times per day acquired 100% of customers from their blog. [/SUMMARY]

Emarketing strategies for success

This document discusses eMarketing strategies for success. It begins with an agenda that outlines various digital technologies like search engine optimization, paid search marketing, podcasts/webinars, video advertising, digital simulations and game development. It then discusses how companies can leverage these technologies and be connected in today's digital world. Various eMarketing strategies are explained, like the importance of understanding one's audience and acquiring customers. New marketing approaches like personalized marketing, participation, peer-to-peer communities and predictive modeling are also covered. The document emphasizes developing a multi-channel approach across different digital mediums and networks to effectively reach customers.

Digital dealer june 2010

This document is a magazine issue from June 2010 focused on digital marketing and technology for auto dealerships. It includes articles on internet sales strategies, website design, CRM systems, and other topics. The issue also provides news briefs on new advertising networks, analytics tools, and other industry announcements. The magazine aims to help dealers master online sales and leverage emerging technologies.

Net trak lead status v5

The document outlines lead management policies for the business development center (BDC) and internet sales teams at Courtesy Chevrolet. It defines the statuses that leads can be in, such as new, working, finalized, invalid, and dormant. It provides guidance on when statuses should be changed and that scheduled follow-up activities are required. It also establishes rules of engagement for how BDC representatives and internet sales specialists should coordinate on handling leads.

Dealer magazine july 2010

The Senate voted to instruct negotiators to support language in the House version of the financial reform bill that would exclude auto dealers from additional regulation, but dealers are still at risk of being included in the final legislation. The bill is currently in a House-Senate conference where negotiators will put the final touches on the bill before sending it to the President; while most members of Congress support excluding dealers, the White House and other groups are pushing for their inclusion. Dealers' F&I revenue could dry up if the final bill regulates dealers like banks under a new federal agency.

Digital dealer magazine may 2010

This document provides information about the staff and features of the May 2010 issue of Digital Dealer magazine. It includes the names and titles of the president, editorial director, publisher, and other staff of the magazine. It also lists some of the main articles in the issue, such as ones about internet sales, social media, and technology trends. The document contains contact information for advertising and mentions that the magazine aims to provide accurate information to help dealers. It lists Horizon Communications as the publisher.

Digital dealer april 2010

The document discusses how automotive retail and technology can be a recipe for riches. It notes that if you have a good idea in this space and some luck, you may achieve success sooner than expected. The digital version of the magazine provides quick access to fresh information and allows readers to interact by clicking links to authors and advertisers. The interface is intuitive for those familiar with the internet. The editor welcomes feedback on the new digital format.

Flagship motorcars mercedes benz & sprinter

The document provides a report on the online presence and reputation of a business called Flagship Motorcars Mercedes-Benz & Sprinter. It summarizes that the business has a ChamberList Reputation Manager Score of 29 out of 100, indicating a "Fair" level of presence. It analyzes the business' listings on various search engines and directories, finding basic listings on some sites but few additional details or customer reviews. The report provides recommendations on improving the business' online reputation by completing more listings and having customers write reviews.

Google top ten whitepaper