Goodchild Industries is a new social media marketing start up, founded by Trevor W Goodchild, who has worked at Facebook and designed internal training documents for the company.

3. Timeline
May 2016 started as ad support at Facebook
Aug 2016 Founded Goodchild Industries
Nov 2016 First Ad Campaign Cyber Monday
Netted Client $2,000 + Sales In 1 Day

4. Social Media Marketing Will Soon Surpass SEO
1 Million New Active Users Sign Up To Social Media
Sites Daily
Companies increase income from strategic FB ads
200 US retail marketing executives were surveyed on
whether digital or offline channels give greater ROI.
Over ¾ reported digital channels gave them better ROI
in 2016 than offline channels (RetailMeNotinc.)

5. The majority of businesses do not have a profitable
social media strategy. Many don’t use their
Facebook Page to drive sales or special offers and
leaving $1,000s in potential income on the table
Some companies have an in-house media
manager without industry specific
experience, who attempts and often fails at
creating brand presence, loyalty and residual
income

6. Using only $150 ad spend
on Cyber Monday
2016,Goodchild Industries
netted the client,
Train With Tana,
over $2,000 in revenue,
for one day of sales.

7. Goodchild Industries works with companies that
sell a product or service online
We charge for running FB ad campaigns boosting
Website Traffic, Engagement, Email Sign Ups,
Page Likes, Reach, and sales
Pricing ------------------------------------- $2,000 / Month
Life-Time Value of Ave Customer - $12,000/ Year

8. Today businesses run ads but not Facebook Ads
at a profitable margin, en masse
Goodchild Industries gets in front of potential
clients through strategic Facebook ads
We achieve our target growth rates by signing
clients at a rate that doubles ad spend and more

9. Unique channels and methods we use to find and
win customers include:
LinkedIn, Meet Ups, Referrals, Chamber of
Commerce, Free Trainings, and Engagement in
Social Media Networks as a resource for answers
Goodchild Industries brings the unique perspective
of working inside Facebook and knowing its
intricacies at an advanced level

10. Started first dot.com
company Quixtar at 19
Worked a year at Facebook
developing expert level
knowledge of the platform
Presented at Austin
Community College as the
Keynote Speaker
Started Consulting company,
Goodchild Industries, August
2016

11. 1st Year – Become Financially Sustainable $138,000/Year
10 Customers at $2,000 per client a month $20,000/Month
Expenses $8,500/Month
Total Revenue $11,500/Month
2nd Year – Increase market penetration profit after expenses $295,000/Year
13 $2K clients a month $26,000/Month
Expenses $17,000/Month
3rd Year – Outsource, Franchise and Expand
20 $2K clients a month, $41.6K monthly revenue, $500,000 in yearly profit

12. Goodchild Industries stands head and shoulders above the
average social media marketer in the larger overall Market
Space.
The advantage of exposure to Fortune 500 ad accounts in
over 3,000 advertisers handled at Facebook jettisons us to
the front.
Competitors have succeeded by compensating unfocused
targeting with large budgets. Goodchild Industries truly
differentiates from them using market research to refine
targeted audience to the ideal customer prototype.

13. Capital Raising Goals, Debt, $50,000
Timing of Capital raise 6-12 months
Key Use of Proceeds
• Founder salaries $11,800
• Sales & Marketing $14,000
• New hires $13,500
• Technology & Service development $12,000
• Capital expenses / equipment $10,500