Good Customer Service

Good Customer Service
Good Customer Service
Good customer service is all about bringing customers back. Due to intangibility, the customers can't feel the service, and thus causes lack of
confidence of customers to the services. Therefore, the business should ensure that they provide a good, nice, friendly and professional service to the
clients. The essence of good customer service is forming a relationship with customers – a relationship that that individual customer feels that he would
like to pursue. The staff must ensure that they consistently do these things:
1) Answer the phone.
Get call forwarding. Or an answering service. Hire staff if you need to. But make sure that someone is picking up the phone when someone calls your
business. (Notice I...show more content...
5) Be helpful – even if there's no immediate profit in it.
The other day I popped into a local watch shop because I had lost the small piece that clips the pieces of my watch band together. When I explained the
problem, the proprietor said that he thought he might have one lying around. He found it, attached it to my watch band – and charged me nothing!
Where do you think I'll go when I need a new watch band or even a new watch? And how many people do you think I've told this story to?
6) Train staff to be always helpful, courteous, and knowledgeable.
Do it yourself or hire someone to train them. Talk to them about good customer service and what it is (and isn't) regularly. Most importantly, give every
member of your staff enough information and power to make those small customer–pleasing decisions, so he never has to say, "I don't know, but
so–and–so will be back at..."
7) Take the extra step.
For instance, if someone walks into your store and asks you to help them find something, don't just say, "It's in Aisle 3." Lead the customer to the

item. Better yet, wait and see if he has questions about it, or further needs. Whatever the extra step may be, if you want to provide good customer
service, take it. They may not say so to you, but people notice when people make an extra effort and will tell other people.
8) Throw in something extra.
Whether it's a coupon for a future discount, additional information on how to
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Improving Customer Service Essay example
Improving Customer Service
There are many methods in Asda can improve there Customer service. Nowadays every Supermarket has there own way of saying Thank you to the
customer this then shows the customer that they are respected and the are wanted back and they are welcome to shop at your supermarket as long as
they like.
Here are some of the methods that can be used to improve the Customer service at Asda:
1. Free Gifts
2. Loyalty Cards
3. BOG OF (Buy One Get One Free)
4. Special Offers
5. Reward Schemes
6. Improve facilities
7. Make it a friendly Atmosphere
Free Gifts ==========
Free Gifts attracts many customers but it can be very expensive, so...show more content...
If customers feel they may like the offers then they will tell other people who live around them to come and see what is on offer.

Special Offers ==============
Special Offers attract many customers and they can prove to be the talking point around the Asda area. Special Offers attract customers who shop at
supermarkets like Tesco's and Sainsbury's there competitors and by Asda doing Special Offers they are gaining more publicity.
Reward Schemes ==============
Reward Schemes can be mixed in with the loyalty cards but they are more likely to be bonuses, this is because reward schemes are like an extra thing
to have, something that you have been given, this could be due to the fact your loyalty to the store. Schemes could include sending vouchers to
amusement parks and discounts on in store products this will make the customer happy as they are receiving rewards for shopping at Asda.
Improve Facilities ==================
By Asda improving facilities they could gain much more customers. If Asda were to update the toiletry facilities and disabled facilities they could
really gain more and more customers. All this will prove costly and it will take a lot of time and effort, but the benefits are there will be more
customers and much more facilities. For example there could an

Customer Service : A Successful Business Essay
CUSTOMER SERVICE
Each year companies lose an estimated $41 billion due to their poor customer service. (insightsquared) Customer service is one of the most important
services in any business so much so that many successful businesses and members of senior management consider this as one of the keys that would
spell the success or failure of the company. Today's gloomy economic news is a concern for workers everywhere.Customer service is key to any
businesses you are employed at. Skills in dealing with customers are more important than realized. Training is critical in running a successful
business. Customer service functions are more than departments; they are part of an essential strategy for growing your business. Make the decision
today to treat your customers well it is the cheapest marketing tool. Train your staff to be excellent representatives of the company. Great customer
service is a skill that can be learned. People expect good customer service everywhere and it's your job to give it to them. You will learn 6 key
fundamentals of basic customer service.
Source Laura Spencer
Fundamentals
Listen
Listening means the ability to actively understand information provided by the speaker and display interest in the topic discussed. It's essential that
companies or businesses today to listen to their customers. There are two kinds of passive and active listening. Passive is simply receiving the message
without giving any external indications. Active is that an

Customer Service Essay
Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer
expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their
expectations. Customers expect certain things when they walk into a business, and those with the highest level of service will know how to identify
those expectations and meet them to the customer's satisfaction. However, this process is not as easy as it sounds – customer expectations are a
dynamic feature that ebbs and flows regularly in accordance with a wide range of factors. However, when expectations are not met by the performance
of your...show more content...
This technique deploys a structured interview lasting 30 minutes to one hour. The discipline behind the interview is to ensure that all areas in the
discussion guide will be addressed without limiting the input from the customer to predetermined formats. Customers will often organize and prioritize
their needs differently than the "insiders." In new product development, it is critical to solicit the Voice of the Customer to correct undesirable feature
sets, determine most desirable value propositions, and understand future uses and applications of a new product. This also gives the customer an
opportunity to offer innovative product/service ideas into the development process. Not only does this result in new perspectives, it also increases
customer satisfaction and loyalty when their ideas are implemented. Additional research and refinement occurs until the product is launched. Now the
Voice of the Customer is needed to assist the company in ensuring it is exceeding customer expectations. Exceeding expectations is extremely
challenging as customers continually upgrade their expectations. The involvement in delivering products and services that exceed expectations is the
responsibility of everyone in the company. In an on–going effort to dynamically measure customer commitment and track changes over time, Voice of
the Customer tracking research was established. Telephone, mail and web surveys are the typical methods of collecting data from customers. Each of

What Makes A Good Customer Service?
For many Companies, the idea of providing good customer service is far from exciting. Many equate "service" with being subservient, reactive and
weak. But, in fact, the opposite is true today. Now that business needs technology more than ever – and new types of technology sources are appearing
almost daily –– an organization 's IT support and service is NO longer the only game in town. Businesses and customers will choose the provider that
can deliver the fastest, most responsive service at the best cost.
The ability to provide consistently high levels of service can be the deciding factor for whether an IT provider makes the cut. In fact, customer service
is the foundation for creating a new, high–performing IT culture that enjoys a solid level of trust and credibility, securing its position as an integral part
of the business.
However, good service does not just happen. It is not about "being all things to all people" or catering to the squeakiest wheel; nor should service be
"something Joe provides," hinging on friendships formed between individual IT personnel and business clients. Instead, service should be an attitude,
the glue that holds together the entire IT organization and flows out to the enterprise, customers, both internal and external, stakeholders, society, and
the world at large.
Critical review of the above mentioned IT case using Thomas Bertels and Arne Buthman 's 10 Criteria for Evaluating Six Sigma Project, using Low,
Medium and High are enumerated

Persuasive Speech On Good Customer Service
Finally, the clock says 8:55. Only five more minutes until your eight hour shift, which honestly felt more like twelve, is over. The store looks
perfect and all of the housekeeping chores are taken care of. As you are walking to lock the front door, a large family comes rushing in asking if the
store is closed. With a fake smile plastered on your face, you tell them the store closes in less than five minutes, so they promise to be quick. Now
their kids are running around and the parents are ripping apart the T–shirts you just folded. Being polite and helpful in these situations is hard, and all
you want to do is tell them to get out. Customer service is important, but it can sometimes be a challenge. Still, there are a few key steps to giving good
customer service that can ensure that the customers will have a positive experience while shopping with the company. The customers should
always be greeted when they first walk through the door. Do not yell hello before they even have two feet in the door and do not whisper hello in
an inaudible tone. Instead, warmly welcome them to your store and ask how they are. Follow up by asking if they need help finding anything or
if they are shopping for anyone special. Nine out of ten people will say no. It's best to leave the customers that don't ask for help or those who
blatantly ignored you alone because people don't like to be pestered when they are trying to shop. However, you should ask the people that do say
yes questions to find out what they like or to learn more about who they are shopping for, so you can help them find something that will make
them happy. Always be enthusiastic when helping customers so they do not feel like they are a bother. If what the customer is looking for isn't in
stock show them alternative options or suggest stores that may carry what they need. After helping the customer to the best of your ability, walk
away so he or she can continue shopping on his or her own. Greeting customers is the first step to give good customer service, but it certainly isn't
the last. I work in a retail store and almost all of the other associates are also seventeen year old girls. We all get along and are friends outside of work.
This makes the work

Principles of good customer service Essay
Principles of good customer service
It is very important to give excellent customer service when out in resort working as a rep. customer service can be given by one person or
alternatively it can be given out as a team. This is to ensure that the customers get the best from there holiday, and so that they build a rapor with you to
gain trust for them to come back time and time again. Seeing the customer happy also benefits you as a rep and gives you good job satisfaction. There
are many different types of giving good customer service:
Body language
When dealing with a customer you must always use positive body language. Giving lots of eye contact is always good because the customer feels that
you are giving them you full...show more content...
You don't get a second chance to make a good first impression, Impressions can be easy to make but harder to change.
Last Impressions
It is not always first impressions that count because last impressions are also as important. Find ways to leave your customers feeling valued, cared
for and happy to have patronized you. Strive to leave them with smiles on their faces. If your customer's last impression in any given matter isn't
favorable it may literally be our last transaction with them. Make sure your relationships are lasting ones, by making last impressions favorable.
Personal Presentation
The way that you present yourself shows the customer that you are bothered. It is always important to look smart with ironed clothes, clean nails, and
nice makeup and make sure that you smell nice as customers will take notice of this and this also counts for your first impressions on them. Make
sure that you speak to your customers in a professional manor, do not using slang or offensive words as this will steer your customers away from you
and they may not want to speak to you in the future this also shows the customer that you are not concerned about them.

Communication
Be clear when speaking to other members of your team, customers or when filling out necessary forms or

Good Customer Service Essay
ASESSMENT 1–BSBCUS501A
Introduction of AET:–
AET Transport Pty Ltd. was founded in 1997 by Fred Bingle of Melbourne, Australia. It's new company who quickly achieved its goals through long
hours and hard work. Their employees were very responsible for servicing and cleaning their trucks. AET transport used dry van and refrigerated service
which is the most demanding by the customer .AET transport has rental and leased agreement with some of the largest trailer leasing and rental
companies in an Australia. The main purpose of the AET Company is providinggood customer service and supplies their goods on time. AET transport
takes pride in safety and compliance. They have mission to provide and improve their...show more content...
Ask more question to get their vent.
People just like to be treated with respect.
Give them free service.
Resources:–
Qualified or experienced staff and excellent training.
Open meeting.
Special training to handle the customer problems.
Customer feed form.
A statutory body in each state and territory has responsibility for issuing and assuring the quality of the service.

Market research.
Payment options.
Refund policy
Customer loyalty and reward scheme.
Monitoring process:–
Focus groups that focus on the customers complain and make the result how to improve the service.
Customer feed form are given details what the customer are think about the service and he satisfied with service or not and what he want more or
change in the service.
working in manners and in good quality.
Customer service manager should get report of all the enquiries and response every morning of pervious day and take the decision how to improve the
service and give a satisfaction to the customers.
It department should do audit on the online tracking system and check that employee are working in good way or not?
Recommendations:–
Trucks should be new with technology like dry and refrigerated.
Safety and compliance should be

Customer Service Essay examples
Companies are misguided nowadays by the notion that customers depend on them, when the truth of the matter is that companies are dependent on
those customers. Customer satisfaction and customer loyalty is now essential for a business or company to survive. So what is the difference between
customer satisfaction and customer loyalty and how to companies and or business achieve this? Also when you have difficult customers how do you
achieve customer satisfaction?
It's essential that companies or businesses today listen to their customers. No company or business today can afford to disregard the importance of
customer satisfaction and loyalty. Aren't they the same thing? No, they are absolutely not and they are enormously...show more content...
Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their
expectations. Customers only give a company one chance and if they aren't satisfied they will not do business with that company again, as well as tell
others of their experience. The next step would be to exceed the customer's expectations. If a business goes above and beyond to assist the customer
they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make
them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction
and loyalty will be gained. "Acquiring a new customer can cost four or five times more than keeping a current customer" (Bestmark, 2013). So it's
essential to keep the current customer's happy and coming back for more.
Some of the ways that businesses can build loyalty would be by offering loyalty programs, Interacting with customers, surveys, creating institutional
ties, and personalized marketing. Another way to build loyalty is to treat your employees so well that they treat your customers well. If you have
happy employees they will treat your customers happy. "The link between satisfaction and loyalty however is not proportional" (Kotler, Keller, 2009,
p71), so businesses must

Good or Bad Customer Service Essay
A large part of being a good service provider is ensuring customer convenience.
Study findings show that strong leadership systems focus on customers, motivate employees, and implement their customer service vision. They also
focus great attention on gathering the information needed to track customer satisfaction, and employees overall performance. Customer service should
be designed and delivered seamlessly from the customer's point of view. Customer–driven operations lead to success. Decentralized, uncoordinated
customer service provision makes for a most frustrating experience for customers.
Great food, high–traffic location, and super decor –– all are important to the restaurant business. If you take a close look at what...show more content...
I took my family to our local McDonalds for lunch a week ago (after 1 pm) and waited in line for over 25 minutes with only 4 other customers in
line before us. Of the two cash registers originally open, one lady (unable to read name covered by apron) left without informing the people in line
directly in front of her that she was closing. The assistant manager (I assume since he had no name tag but was wearing a striped shirt (everyone
else was wearing green shirts)) was called to the front 4 times to correct erroneous orders, and finally opened another register. Unfortunately, he
waited on us. We ordered salad shakers that ended up being (at best) warm. He needed to return to the register for each item, and even then had the
order messed up. He literally threw my children's orders of French fries on the tray as well as their burgers. While we were waiting, I watched one
rather slovenly worker (with a large grease stain and cheese on his BACK) throw a "to–go" bag and complain to the people in the back
about being busy. There appeared to be more than enough people working, but planning and management were severely lacking.
I recently visited another McDonalds in my area with my kids and my little cousin, then I have another disappointment. I ordered the kid meal for
him; it came with a toy and a drink with the meal. I asked for milk, which to me is more nutritious than soda. Soda does have gobs of sugar in them,
which is not healthy for any human young or

Customer Service At A Retail Shop Essay
INTRODUCTION
Customer service is a service a person receives before, during and after purchasing the item. The success of a company partially depends on the
customer service they offer, which can make customers spend more, give a positive review or even be a frequent customer to that business or
organization. A company that valuescustomer service spends more time and money training their employees on customer services or taking feedbacks
on their services from the customers.
At a tender age was taught the art of customer service by my uncle whom I worked for during the holidays at a retail shop. Learned that customer
service involves attentively listening to customers, being patient with them also having a clear communication to avoid misunderstandings, among
others lessons.
Learning Discussions
Throughout this discussion, we shall see the course objectives and discuss how I have demonstrated the knowledge of customer service. These
objectives of customer service are;
Use various problem–solving techniques in handling difficult customer situations. During my time working for my uncle, I picked up some
entrepreneurial skills which made me found my own business as a wholesale distributor of sports gear, sports attire, and gym equipment. While running
the business I had to deal with different difficult situations with customers, this includes customers being rude, talking down to me to some extent
insulting me. But with time I learned to handle different customers

Speech On Customer Service
Introduction
I.Good morning sir! Please have a seat. How may I help you?
II.Concierge. Good morning sir. How may I help you?
III.This is how I greet my guest everyday during my working life at Bayview Hotel, Langkawi Island.
IV.I have learned so many things about customer services and how to reachcustomer satisfaction when I worked as a sales person at the hotel.
V.In my speech today, I would like to inform you about the importance of customerservice, types of customer behavior and what skills needed in order
to reach customer satisfaction.
Body
I. There are several reasons why a customer service is important in tourism industry.
A.According to Business.gov.au website, good customer service can help your business to grow in many...show more content...
They are suspicious and don't seem to trust or care to know you.
3.They will give you short and indecisive answer like "maybe" or the dreaded "I don't know".
a.Example of customer who has this behavior is mostly people from China or other country that can't speak English so well.
C.Next types of customer behavior is the Chatty Kathy
1.They are highly sociable and very optimistic.
2.These people are warm and friendly but sometimes too friendly.
3.Try to make them stop talking and decide, but in a friendly way.
a.This type of customer is usually the elderly person.
D.The last type of customer behavior is the Jackpot.
1.They are open–minded, flexible and friendly.
2.You need to know what does this customer like and how you can help them.
3.A mostly customer who has this type of behavior is from the western country such as United Kingdom.
III.There is several skills needed by sales person in tourism industry. A.You need to be patient.
1.You will meet different types of customer from different types of country every day.

a.Be sure to stay patient and keep smiling when dealing with them.
B.You need to be knowledgeable of the product.
1.As an employee, you need to know in overall about the product and services that your company

Why Is Customer Service Important
Customer service is all about marketing. From phone calls to emails to face–to–face interaction with the customer, all these are ways to build positive
relationship and to portray a good image for the company. With these, business can then continue to meet the needs and demands of the ever–growing
crowd. So why is customer service important?
Customer service is important to any organizations. Customers spend a substantial amount to purchase a product and therefore, customer service is
significant to answer their product issues. This prevents customer dissatisfaction level to increase and reduces the risks of receiving potential
complaints. Also, with customer service, it helps an organization to differentiate from its competitors. With customer service, companies are more
likely to get repeat business which will generate sales and profit in order for them to function better. All these would lead to publicity where satisfied
customers would spread the word of...show more content...
As soon as I was walking towards the shop, a staff is already standing at the door, waiting to receive me. Service quality gap of understanding
customer is made. He greeted me with a smile as he opened the door while the rest welcomed me with unison. Service design of service quality
gap is then provided. After I settled down, I took a look at the menu for quite some time as I could not decide what to have. Noticed that I have not
made an order, the staff asked if he could recommend the shop's popular dessert. At this point, service quality gap of conformance is delivered. He
took note of my preference and suggested a few desserts which would suit my liking. With this, the service quality gap of communication is provided
to avoid over–promising. I was delighted as not many cafГ© practice the same kind of customer service. This leads to customer satisfaction of the last
service quality

Sample Resume : Customer Service Essay
The course title is Fabulous Customer Service. The course aim is to develop the trainees' skills and behavior in order to provide excellent customer
service. The course will enable trainees to give effective solutions to customer facing problems. Participants will also learn how to present a
customer–friendly attitude at all times (Larkin). The course objectives are:
1. Identify the company's customer service principles.
2. Explain customer service language and the importance of using it when speaking with customers.
3. Demonstrate a consistent, professional style when talking with customers.
4. Prepare the employees to manage demanding customers and difficult circumstances ("Customer Service Training,"n.d.).
The Main Topics with subtopics are:
1.Define excellent customer service.
What does excellent service look and feel like?
Discuss experiences of good and bad customer service.
Describe the responsibilities of customer service.
2.Manage customer questions and issues.
Quote the customer service contact principles and standards.
Establish and preserve the customer relationship.
Adapt to customer behavior styles.
3.Recognize customer needs and respond to requests.
Question.
Actively listen.
Summarize the needs (Larkin).
The activities for the module "define excellent customer service" will be a class lecture and a case study. This module focuses on cognitive strategies
and these activities have high cognitive learning outcomes that include an

Importance of Customer Service Essay example
Importance of Customer Service
Introduction
Today's organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of
your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of
understanding, attracting, and keeping valuable customers. "Having satisfied customers just aren't good enough". Kenneth Blanchard and Sheldon
Bowles, co–authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the
focal point of any business. I would want more than just a satisfied customer; I want a "Raving Fan"....show more content...
Discover What the Customer Wants
After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it
will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision.
Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned.
Deliver the Vision Plus One Percent
This is where the vision becomes reality; make it happen just as you envisioned it. Work out the bugs and keep doing what ever it takes to make this
vision come alive. Start out with something small that you know you can maintain and be consistent with it. Once you have mastered that idea, add to
it, make it better by just one percent. Continue to do this with each new idea, always producing better ideas by one percent. This way the customer is
not promised something that you will not deliver and you're not promising something too big or complex to consistently follow through with.
Consistency is critical; it creates credibility.
Conclusion
I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job.

It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having

Importance of customer service
IntroductionNowadays, many medium sized service companies have appeared in our market society. What factors have led them to success? Of
course, the most important one is doing as best as they can on customer service. Customer service is not only a quick table wipe and a glass of ice
water. There are many mechanisms to control it. In this essay, I am going to describe the importance ofcustomer service, and then I am going to talk
about how customer service works in the system. Follow that I want to focus on the analysis on how to use this method to make companies to achieve
success. Finally, I will illustrate what is my feeling in EIBT, what is its strengths and ways to improve.
Importance of customer serviceThe meaning of customer...show more content...
However, implement of an improvement project be planned, but internal resources are not sufficient or capable of managing the change, the
appointment on a fixed term contract of a consultant or interim manger may be a desirable option. Change can be implemented with less interruption
on staff conducting their normal duties. Changes should be consisted completely.
Successful serviceA successful service must have a pleasant environment. The most important factors are friendly and well–groomed staff and
informed staff with helpful supervisors. Otherwise, it should have willing assistance, speed of delivery and politeness.
Customer valueThere are four types of customer value. First one is basic service. It is the very basic services or products offered to customers. The
next stage is expected service which is customers expected what the service looks like. Then, desired service which means it will have some add
value for customers. The final part is unexpected service. Once customers become used to superior levels of service, they may expect something more
or different. Thus it is necessary to find ways of giving the customer a different and better service that give unanticipated value.
ConclusionCustomer service plays an important role in business world to allow them to achieve their success in the market. Customer service involves
a complicated process, in which it needs to be thoroughly planned to be

Excellent Customer Service
______________________________________________
EXCELLENT CUSTOMER SERVICE FOR THE PUBLIC SERVICE Learner Guide
COURSE INTRODUCTION
Purpose of the programme
The South African government is committed to continually improve the lives of the people of South Africa, through a transformed Public Service,
which is representative, accountable, transparent, efficient, and responsive to the need of all.
In light of this, the Public Service will be judged by one criterion, "its effectiveness in delivering services that needs of all South African citizens".
Public Services are not privileges in a civilized and democratic society. They are legitimate expectations. That is why meeting the basic needs of all
citizens is one of the five key...show more content...
This assessment will help you to understand how you are currently delivery services. The course itself will help you to enhance your skills or make
you change how you have been delivery services.
Instruction
1.Circle the corresponding Statement of your choice
2.Please respond to the following questions as honesty as possible
NB: To answer these question reflect on your experiences in your workplace.
1.How would you describe the manner in which you greet your customer
A.Always with a smile
B.Depend on the attitude of the customer
C.Avoid any intimate encounter to maintain professionalism
2.Your customer's environment is always
A.Pleasant and exciting
B.Pleasant and friendly
C.Pleasant and professional
3.When dealing with customer's problems

A.I focus on what I can do
B.What I cannot do
C.I always listen to my instincts for guidance
4.When customer is angry or rude to me
A.I always maintain a personal feeling of control
B.I deal with the customer accordingly
C.I call security personnel to throw him/her out of my office
5.When I have problem with customer's issues, the only people willing to help me are mainly
A.From my department
B.From other department
C.I have myself to rely on
6.Before I make suggestions to a customer
A.I

Customer Service Essay
Providing great customer service and having the ability to retain customers require consistency in delivering the anticipated services. Customer service
encompasses having the ability to provide a service or product to customers by means in which it was promised. However, there are times when
unforeseen circumstances may occur, resulting in customer service breakdowns. Understanding the effectiveness of customer service relations provides
the assurance needed to handle complicated service related issues. A well qualified customer service representative has the acquired skill to effectively
defuse a potentially damaging service related matter. Service recovery influences customer retention and improves customer satisfaction.
Service...show more content...
Customer loyalty increases the opportunity for organizations to build upon its customer base, and boost the return of its existing customers. Repeat
business is evidence of satisfied customers. Satisfied customers are happy with the services and/or products they received, resulting in the likelihood of
their return to purchase additional items. Upon each return visit, they anticipate the delivery of quality products and/or service.
In addition, communication is also critical element of the service recovery process. Communication creates the foundation for a positive customer
service experiences. It helps create realistic expectations for both the organization and the customer alike. Open lines of communication encourage
customers to express their concerns, expectations, likes and/or dislikes about the services they receive. There are several methods for collecting
communication data, the following are common collection methods; surveys, company websites, also the basic CSR and customer interactions.
Creating a venue for customers to express their opinions is an ideal method for customers to evaluate your establishment, in its entirety. Opinion
assessments not only allow customers to express their unbiased views, it also provides an opportunity for organizations to become familiar with their
customers' expectations. The collected

CHAPTER II REVIEW OF RELATED LITERATURE Various literature, thesis, and theories were carefully read and studied by the researchers to
synthesized and relate different scholarly articles, journals, and other reference material to the present study entitled Customers Satisfaction to the
Service of Dasmarinas Water District. These related literature and studies gave concrete foundation to the research. Related Literature Customer
and Service According to Okoli (2007), customer is anyone who approached the provider to satisfy his/her needs while service is the trade
between provider and customer that has the responsibility to create or destroy the organization. In line with service is quality, which depend on the
result of the customers' comparison between expectations about service and perceived performance (Islam, 2011). Service is different from
product, and it is classified into three service dimensions, such as: intangibility, simultaneous delivery and customer participation (Ojo, 2011). For
Proompow (2013), he defined service quality based on its important factors, where he stated that: "The important factors of the service quality form
the word SERVICE. That is 'S' stands for satisfaction, 'E' stands for expectation, 'R' is readiness, 'V' is value, 'I' is Interest, 'C' is courtesy and 'E' is
efficiency." Customer Service From the words customer and service, customer service means going beyond what is expected in doing ordinary way
and adding value and integrity to

Good Customer Service

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