Our geomarketing services allow advertisers to target consumers with precision by analyzing various data sources. We can analyze market potential, customer profiles, and segment populations to identify promising areas. Our experts can extract specific data like email addresses of interested consumers. Area profiles provide characteristics of populations in given territories to inform business decisions.
MedITEX IVF is the number one worldwide fertility database management system.
Designed by experts for experts it provides an easy to use central information facility allowing clinic-specific customisation. It manages, documents, and helps coordinate all procedures and workflows of any Assisted Reproduction business from small private units to academic and group clinics. Our growing network of local professional partners ensure the highest quality of support is available to you speaking your language in every sense.
Positioning for Retail Recovery: The Role of Predictive Analytics Fueled by M...Precisely
As parts of the world show signs of emergence from the initial Covid-19 onslaught, retailers are opening their doors and looking to reduce risk and increase opportunities through strategies which are backed by highly accurate data and analytics. Retailers who understand context and can make location intelligent marketing plays will win, with mobile trace data playing a key role in taking contextual consumer understanding to the next level.
In this webinar, discover how using mobile trace data helps the most effective retailers and restaurants to understand previous pedestrian footfall and predict the most likely areas where retail activity will return. This understanding is helping to drive highly targeted multi-channel marketing programs for leaders in the industry.
This on-demand webinar will also cover:
- The principles of mobile trace data and what makes it a game-changing data set for the retail community
- How to use mobile trace data analytics to drive retail strategies around site selection and marketing in a transformative environment
- Showcasing of retailer use cases where predictive analytics fueled by mobile trace data is being used to compete and win in the market
FSP Retail Business Consultants provides market intelligence, concept development, expansion strategy, and other services to retailers. They have over 100 years of collective retail experience. Example case studies include providing location strategy and brand awareness advice to a global sports footwear brand seeking a London flagship store, market analysis and turnover estimates to support a Swedish hardware chain's UK expansion, and concept testing through qualitative research for a homeware retailer developing their first standalone store.
Québec represents a very attractive market; one that deserves marketers’ attention.
A difficult economy and tightening household budgets are leading many consumers to ‘trade down’ making it even more challenging to achieve growth in many sectors. As marketers explore new growth opportunities, Québec is often an overlooked market and, if it were better understood, one that could offer significant growth potential.
Headspace Marketing is pleased to offer the second release of a unique syndicated study that provides marketers with insights into the needs, wants and aspirations of Québec consumers.
Spire Research and Consulting provides research and consulting services for emerging markets. They have been in business since 2000, employ 100 people across 10 offices, and serve Fortune 1000 companies and governments. Spire offers a broad spectrum of research and consulting solutions to support market growth and entry. Their competitive advantages include an in-depth understanding of market ecosystems and practical solutions. One of their services is geo-marketing, which integrates geographic parameters into market research to enhance understanding where location is key. They have experience conducting various types of geo-marketing studies and mapping across multiple countries to support clients' needs. One case study example described involved researching traditional retailers' banking habits and supply chain management in Indonesia to inform strategies for mobile and branchless banking opportunities
Geomarketing uses geographic information systems and mapping tools to provide businesses with a better understanding of their data by revealing patterns and insights about customer locations and behavior. This helps companies in areas like sales, marketing, and expansion planning by allowing them to locate points of interest, see how customers are distributed, evaluate product penetration, and plan marketing strategies based on location-based criteria. Geomarketing solutions enable businesses to more efficiently manage operations and make intelligent, location-based decisions.
MedITEX IVF is the number one worldwide fertility database management system.
Designed by experts for experts it provides an easy to use central information facility allowing clinic-specific customisation. It manages, documents, and helps coordinate all procedures and workflows of any Assisted Reproduction business from small private units to academic and group clinics. Our growing network of local professional partners ensure the highest quality of support is available to you speaking your language in every sense.
Positioning for Retail Recovery: The Role of Predictive Analytics Fueled by M...Precisely
As parts of the world show signs of emergence from the initial Covid-19 onslaught, retailers are opening their doors and looking to reduce risk and increase opportunities through strategies which are backed by highly accurate data and analytics. Retailers who understand context and can make location intelligent marketing plays will win, with mobile trace data playing a key role in taking contextual consumer understanding to the next level.
In this webinar, discover how using mobile trace data helps the most effective retailers and restaurants to understand previous pedestrian footfall and predict the most likely areas where retail activity will return. This understanding is helping to drive highly targeted multi-channel marketing programs for leaders in the industry.
This on-demand webinar will also cover:
- The principles of mobile trace data and what makes it a game-changing data set for the retail community
- How to use mobile trace data analytics to drive retail strategies around site selection and marketing in a transformative environment
- Showcasing of retailer use cases where predictive analytics fueled by mobile trace data is being used to compete and win in the market
FSP Retail Business Consultants provides market intelligence, concept development, expansion strategy, and other services to retailers. They have over 100 years of collective retail experience. Example case studies include providing location strategy and brand awareness advice to a global sports footwear brand seeking a London flagship store, market analysis and turnover estimates to support a Swedish hardware chain's UK expansion, and concept testing through qualitative research for a homeware retailer developing their first standalone store.
Québec represents a very attractive market; one that deserves marketers’ attention.
A difficult economy and tightening household budgets are leading many consumers to ‘trade down’ making it even more challenging to achieve growth in many sectors. As marketers explore new growth opportunities, Québec is often an overlooked market and, if it were better understood, one that could offer significant growth potential.
Headspace Marketing is pleased to offer the second release of a unique syndicated study that provides marketers with insights into the needs, wants and aspirations of Québec consumers.
Spire Research and Consulting provides research and consulting services for emerging markets. They have been in business since 2000, employ 100 people across 10 offices, and serve Fortune 1000 companies and governments. Spire offers a broad spectrum of research and consulting solutions to support market growth and entry. Their competitive advantages include an in-depth understanding of market ecosystems and practical solutions. One of their services is geo-marketing, which integrates geographic parameters into market research to enhance understanding where location is key. They have experience conducting various types of geo-marketing studies and mapping across multiple countries to support clients' needs. One case study example described involved researching traditional retailers' banking habits and supply chain management in Indonesia to inform strategies for mobile and branchless banking opportunities
Geomarketing uses geographic information systems and mapping tools to provide businesses with a better understanding of their data by revealing patterns and insights about customer locations and behavior. This helps companies in areas like sales, marketing, and expansion planning by allowing them to locate points of interest, see how customers are distributed, evaluate product penetration, and plan marketing strategies based on location-based criteria. Geomarketing solutions enable businesses to more efficiently manage operations and make intelligent, location-based decisions.
Urban Retail Solutions:Catherine Timko: Developing a Winning Retail StrategyCleEconomicDevelopment
The document provides information on developing a winning retail strategy. It discusses the challenges in retail real estate today and strategies communities can take to attract and retain retailers. These include collecting market data, creating a vision and mix for retail areas, identifying key sites, developing tools and incentives, and recruiting retailers through a market-based approach. The document emphasizes the importance of collaboration, adapting to trends, filling vacancies with interim uses, and strengthening relationships between all stakeholders.
This document discusses market segmentation and target marketing. It defines market segmentation as dividing a market into subgroups with distinct needs and characteristics that may require separate products or marketing mixes. The document outlines different levels of market segmentation from mass marketing to niche and individual marketing. It also discusses various bases for segmenting consumer markets, including geographic, demographic, psychographic, and behavioral factors. Finally, it covers strategies for evaluating and selecting target markets, such as undifferentiated, concentrated, and differentiated approaches.
The document provides an overview of an entrepreneurial group presentation on market research. It discusses quick group presentations on current projects, how to estimate the market, different types of market research including primary and secondary methods, customer segmentation and positioning, and working on projects with group supervision. Key topics covered include market estimation, different market research tools, how to segment customers, target specific segments, and position products and services. The document aims to educate entrepreneurs on conducting effective market research.
NielsenIQ Academy NielsenIQ Academy Textbook 2022.pdfNguyenAnh697287
The document provides information about the NielsenIQ Case Competition Round 1, including the objectives, rules, and timeline. It will include a 30 minute multiple choice test based on the provided NielsenIQ Academy Textbook. The top 16 teams with the highest scores and earliest submission times will advance to the next round.
The document discusses the importance of conducting a market analysis before launching a new business venture or product. It defines key aspects of a market that should be analyzed, including market size, segments, trends, growth rate, profitability, industry cost structure, distribution channels, and key success factors. Understanding these dimensions through primary and secondary research helps determine customer needs and identify business opportunities to effectively target the market.
Market segmentation involves dividing the potential market for a product into groups based on characteristics like geography, demographics, psychographics, or behaviors. There are several benefits to market segmentation including identifying opportunities for new products, designing effective marketing programs for specific groups, and improving allocation of marketing resources. Common bases for segmentation include geography, demographics, psychographics, and behavioral factors.
Export marketing for attractions industryRuby Colasco
This document provides guidance on export marketing in the attractions industry. It discusses identifying target audiences by understanding their cultural references and needs. A SWOT analysis is recommended to understand strengths, weaknesses, opportunities, and threats in foreign markets. Communication should align with company values and involve personalized social media. Regulations and standards like customs duties vary by location and must be understood. Developing strong distribution networks through dealers and referrals is key to a stable export business. Periodic reviews of strategy are important to ensure objectives are being met.
Albertsons & NAI Vendor meeting presentation 4 17 13Albertson's LLC
This document summarizes a vendor presentation given by Albertson's. It outlines Albertson's mission, vision, and core values which center around pleasing customers, creating opportunities for associates, and achieving financial success. It then describes Albertson's commercial organization structure and distribution centers across its 1063 stores nationwide. Finally, it discusses Albertson's merchandising and marketing business model which focuses on driving funds to cost of goods to enable effective promotions and selling their way to success through a decentralized approach with national support.
This document discusses the use of available tourism data for marketing research and policymaking. It defines key terms like marketing and discusses the need for meaningful research before committing resources to new markets. A variety of tourism data sources are described, like entry/departure cards, visitor surveys, and online reviews, which can provide insights into markets, customers, and competitors. Segmentation analyses of key markets like the US and UK are also summarized. The document advocates using demographic and lifestyle data to identify high-value customer groups to target marketing towards.
Kwik Trip is a convenience store chain operating under several names including Kwik Trip, Kwik Star, and Hearty Platter. It was founded in 1965 and currently has over 400 stores. Kwik Trip operates its own transportation and distribution network to supply its stores daily within 250 miles. Its vision is to respect customers and employees while providing high quality products at low prices. The marketing plan identifies key target markets of drivers, snackers, and local communities. The objectives are to open a new distribution center and add 100 new stores in the next 5 years, with 15% having drive-thrus. Success will be measured through surveys and financial reports.
Our team’s objective in this study was to identify the demographic makeup of the market for Dominick’s Finer Foods in terms of store clusters, discover sales patterns and recommend a targeted positioning strategy. In this report, we present information on our data source and methodology, along with a detailed analysis of results and a recommendation. We performed K-Means segmentation on store demographic data to discover clusters of stores which could be uniquely identified through variables such as income, average household value, average household size, education and ethnicity. We then compare sales in a variety of product categories in these clusters to find patterns. We conclude by citing limitations of this method and how it can be further enhanced.
This document is a pre-course evaluation for a marketing management course. It outlines the learning objectives, which include assessing current marketing plans, understanding target markets, and creating a value proposition. It also details the marketing process and various modules that will be covered, including research, positioning, marketing mix, implementation and controls. The goal is to help participants attract and retain customers through effective marketing strategies.
This document is a pre-course evaluation for a marketing management course. It outlines the learning objectives, which include assessing current marketing plans, understanding target markets, and creating a value proposition. It also details the marketing process and various modules that will be covered, including research, positioning, marketing mix, implementation and controls. The goal is to help participants attract and retain customers through effective marketing strategies.
This document provides an overview of a marketing management course, including modules on research and segmentation, target markets, positioning, and marketing mix. The learning objectives are to assess marketing plans and efforts, understand customers to maximize return on investment, select target markets, and create a value proposition. Key topics covered include customer profiling, target market selection strategies, competitive analysis, and developing value propositions and marketing mix activities.
Urban Retail Solutions:Catherine Timko: Developing a Winning Retail StrategyCleEconomicDevelopment
The document provides information on developing a winning retail strategy. It discusses the challenges in retail real estate today and strategies communities can take to attract and retain retailers. These include collecting market data, creating a vision and mix for retail areas, identifying key sites, developing tools and incentives, and recruiting retailers through a market-based approach. The document emphasizes the importance of collaboration, adapting to trends, filling vacancies with interim uses, and strengthening relationships between all stakeholders.
This document discusses market segmentation and target marketing. It defines market segmentation as dividing a market into subgroups with distinct needs and characteristics that may require separate products or marketing mixes. The document outlines different levels of market segmentation from mass marketing to niche and individual marketing. It also discusses various bases for segmenting consumer markets, including geographic, demographic, psychographic, and behavioral factors. Finally, it covers strategies for evaluating and selecting target markets, such as undifferentiated, concentrated, and differentiated approaches.
The document provides an overview of an entrepreneurial group presentation on market research. It discusses quick group presentations on current projects, how to estimate the market, different types of market research including primary and secondary methods, customer segmentation and positioning, and working on projects with group supervision. Key topics covered include market estimation, different market research tools, how to segment customers, target specific segments, and position products and services. The document aims to educate entrepreneurs on conducting effective market research.
NielsenIQ Academy NielsenIQ Academy Textbook 2022.pdfNguyenAnh697287
The document provides information about the NielsenIQ Case Competition Round 1, including the objectives, rules, and timeline. It will include a 30 minute multiple choice test based on the provided NielsenIQ Academy Textbook. The top 16 teams with the highest scores and earliest submission times will advance to the next round.
The document discusses the importance of conducting a market analysis before launching a new business venture or product. It defines key aspects of a market that should be analyzed, including market size, segments, trends, growth rate, profitability, industry cost structure, distribution channels, and key success factors. Understanding these dimensions through primary and secondary research helps determine customer needs and identify business opportunities to effectively target the market.
Market segmentation involves dividing the potential market for a product into groups based on characteristics like geography, demographics, psychographics, or behaviors. There are several benefits to market segmentation including identifying opportunities for new products, designing effective marketing programs for specific groups, and improving allocation of marketing resources. Common bases for segmentation include geography, demographics, psychographics, and behavioral factors.
Export marketing for attractions industryRuby Colasco
This document provides guidance on export marketing in the attractions industry. It discusses identifying target audiences by understanding their cultural references and needs. A SWOT analysis is recommended to understand strengths, weaknesses, opportunities, and threats in foreign markets. Communication should align with company values and involve personalized social media. Regulations and standards like customs duties vary by location and must be understood. Developing strong distribution networks through dealers and referrals is key to a stable export business. Periodic reviews of strategy are important to ensure objectives are being met.
Albertsons & NAI Vendor meeting presentation 4 17 13Albertson's LLC
This document summarizes a vendor presentation given by Albertson's. It outlines Albertson's mission, vision, and core values which center around pleasing customers, creating opportunities for associates, and achieving financial success. It then describes Albertson's commercial organization structure and distribution centers across its 1063 stores nationwide. Finally, it discusses Albertson's merchandising and marketing business model which focuses on driving funds to cost of goods to enable effective promotions and selling their way to success through a decentralized approach with national support.
This document discusses the use of available tourism data for marketing research and policymaking. It defines key terms like marketing and discusses the need for meaningful research before committing resources to new markets. A variety of tourism data sources are described, like entry/departure cards, visitor surveys, and online reviews, which can provide insights into markets, customers, and competitors. Segmentation analyses of key markets like the US and UK are also summarized. The document advocates using demographic and lifestyle data to identify high-value customer groups to target marketing towards.
Kwik Trip is a convenience store chain operating under several names including Kwik Trip, Kwik Star, and Hearty Platter. It was founded in 1965 and currently has over 400 stores. Kwik Trip operates its own transportation and distribution network to supply its stores daily within 250 miles. Its vision is to respect customers and employees while providing high quality products at low prices. The marketing plan identifies key target markets of drivers, snackers, and local communities. The objectives are to open a new distribution center and add 100 new stores in the next 5 years, with 15% having drive-thrus. Success will be measured through surveys and financial reports.
Our team’s objective in this study was to identify the demographic makeup of the market for Dominick’s Finer Foods in terms of store clusters, discover sales patterns and recommend a targeted positioning strategy. In this report, we present information on our data source and methodology, along with a detailed analysis of results and a recommendation. We performed K-Means segmentation on store demographic data to discover clusters of stores which could be uniquely identified through variables such as income, average household value, average household size, education and ethnicity. We then compare sales in a variety of product categories in these clusters to find patterns. We conclude by citing limitations of this method and how it can be further enhanced.
This document is a pre-course evaluation for a marketing management course. It outlines the learning objectives, which include assessing current marketing plans, understanding target markets, and creating a value proposition. It also details the marketing process and various modules that will be covered, including research, positioning, marketing mix, implementation and controls. The goal is to help participants attract and retain customers through effective marketing strategies.
This document is a pre-course evaluation for a marketing management course. It outlines the learning objectives, which include assessing current marketing plans, understanding target markets, and creating a value proposition. It also details the marketing process and various modules that will be covered, including research, positioning, marketing mix, implementation and controls. The goal is to help participants attract and retain customers through effective marketing strategies.
This document provides an overview of a marketing management course, including modules on research and segmentation, target markets, positioning, and marketing mix. The learning objectives are to assess marketing plans and efforts, understand customers to maximize return on investment, select target markets, and create a value proposition. Key topics covered include customer profiling, target market selection strategies, competitive analysis, and developing value propositions and marketing mix activities.
2. OUR READERS ARE
YOUR CONSUMERS
There are 6 million
Quebec consumers,
and we know them all
very well. Here’s a
basic profile of some
to give you an idea.
2
GEOMARKETING
3. POWER AND PRECISION
3
GÉOMARKETING
OUR GEOMARKETING SERVICES ALLOW ADVERTISERS TO KNOW
EXACTLY WHERE TO FIND THE CONSUMERS THEY’RE LOOKING FOR
OUR ANALYSES
Targeting analysis Market analysis
Geographic targeting Market potential summary analysis
Customer origin analysis Targeting by segmentation
Profitability analysis Geolocation
Customer profile Data extraction
Area profile Maps
Others analyses available on request
4. 4
GEOMARKETING
RESULTS OF
STRONG
MAGNITUDE
Our experts can
target consumers
with pinpoint
precision, ensuring
your ad campaigns
yield the kind of
results that are sure
to make your day. Try
us out and you’ll see
for yourself that we
mean business.
5. LEADING-EDGE SOLUTIONS
Having access to over 8000 georeferenced variables…
• Socio-demographics
• Consumer spending
• Print Measurement Bureau statistics and social values
• PRIZM market segmentation
…lets us target the most promising geographical areas
5
GEOMARKETING
7. MARKET
ANALYSIS
Presents comprehensive statistical descriptions of a given market, including its
estimated sales potential.
Geomarketing
• Potential sales of horticultural products
totaling $441,986
• Estimated market share of 10.45%,
representing $46,196 in sales
• 2860 households
• Average annual income: $68,678
• 58% of homes were built over 30 years ago
• See chiropractor on a regular basis
• Large consumers of garden furniture
• Read Ricardo and Summum magazines
7
8. MARKET ANALYSIS
The sales estimate model takes into account:
• Location
• Distance and geographical restrictions
• Buying potential
• Market demographics
• Presence of competitors
• Traffic generators
The customer base profile includes:
• Socio-demographic characteristics (baseline analysis)
• Consumer habits
• Lifestyle and media profile
• Presence of competitors
• Location of potential customers
GEOMARKETING
8
THIS ANALYSIS ASSESSES THE OVERALL SALES POTENTIAL OF A
MARKET AND ITS STORES WHILE PROVIDING A COMPREHENSIVE
OVERVIEW OF ITS CUSTOMER BASE.
9. MARKETPOTENTIAL
SUMMARY
ANALYSIS
Estimate the sales potential of a market.
Geomarketing
• The market share of each store is
estimated per area.
• Red areas have a sales potential of $1.5
million in horticultural products. The store
sells $175,000 in these areas.
• The presence of competitors has a major
impact on market share.
9
10. MARKET POTENTIAL
SUMMARY ANALYSIS
The sales estimate model takes into account:
• Location
• Distance and geographical restrictions
• Buying potential
• Market demographics
• Presence of competitors
• Traffic generators
This analysis helps to:
• Establish market share
• Perform a detailed analysis by area
• Assess the competition
• Identify which stores are performing above or below expectations
(GAP analysis)
• Optimize store openings, relocations, expansions, etc.
GEOMARKETING
10
THIS TYPE OF ANALYSIS ESTIMATES THE OVERALL SALES
POTENTIAL OF A MARKET, AS WELL AS THE RANGE OF SALES
EXPECTED FROM A STORE.
11. GEOGRAPHIC
TARGETING
Marks off shopping areas, taking distance and physical obstacles into account.
Geomarketing
• Customer base
living within a 5 km
drive to store
11
12. GEOGRAPHIC TARGETING
Takes into account a variety of factors:
• Geographical distance
• Travel time by car
• Differences between urban and rural economic regions
• Economic hubs
• Location of competitors
• Etc.
GEOMARKETING
12
THIS TYPE OF ANALYSIS HELPS DEFINE THE AREA WHERE MOST OF
THE CUSTOMER BASE OF A BUSINESS LIVES.
13. TARGETINGBY
PRIZM
SEGMENTATION
Geomarketing
Segmentation divides populations into groups based on demographics, social
behaviours and consumer habits.
• Postal code of targeted Joy of living segment
• Young families
• New homes
• Average income: $119,275
• Eat low-fat ice cream
• Like trying new products
75% of households in red areas belong to this
specific segment.
13
14. SEGMENTATION TARGETING
Mini Van and Red Wine
Younger upper-middle class
Quebec families
•Homeowners
•Average household income:
$102,448
•Various levels of education
•Various occupations
•Low ethnicity
•Pursuit of Novelty
GEOMARKETING
14
THIS ANALYSIS IS PERFORMED USING THE 66 PRIZM SOCIAL
SEGMENTS. HERE ARE SOME EXAMPLES:
Segment#16
Young and Active
Young and urban Quebec
singles and couples
•Renters
•Average household income:
$57,435
•CEGEP and university
graduates
•Service Sector and white-
collar occupations
•Medium ethnicity
•Fulfillment Through Work
Segment#48
Tools and Trucks
Upper-middle-class town
families and couples
•Homeowners
•Average household income:
$98,461
•Various levels of education
•Various occupations
•Low ethnicity
•Attraction to Nature
Segment#25
16. TARGETING ANALYSIS
Over 1600 socio-demographic variables found in the Statistics
Canada Census, such as age, gender, occupation, average
annual income and size of household.
Nearly 280 variables linked to consumer spending habits,
including food, clothing and hobbies.
Nearly 5500 PMB variables that can be combined in a variety of
ways. For example:
GEOMARKETING
16
THIS TYPE OF ANALYSIS PROVIDES INFORMATION ON THE
CHARACTERISTICS OF CONSUMERS IN SPECIFIC AREAS BY USING:
• Prefers light margarine
• Buys premium cat food
• Watches the À la di Stasio TV program
• Enjoys spending time outside and likes outdoor activities
17. DATA
EXTRACTION
Targets email addresses to ensure you only reach consumers interested in your
products or services.
Geomarketing
• Location of email
addresses of
consumers in
households close to
your business and
who travel to sunny
destinations every
winter.
17
18. DATA EXTRACTION
Email address targeting is done using postal codes for
which all statistical data is available:
socio-demographic / spending / PMB / segmentation / etc.
You can use your own lists of internal data to create a wide
range of targeting strategies to implement separately or all
at once.
To ensure you get the most from this type of targeting
strategy, we can provide you with:
• Over 1.7 million email addresses to consumers across Canada
• Nearly 700,000 email addresses to consumers in Quebec
GEOMARKETING
18
INCREASES YOUR EMAIL OPEN RATE AND NUMBER OF POSITIVE
RESPONSES BY ONLY SENDING YOUR OFFERS TO EMAIL ADDRESSES
BELONGING TO CONSUMERS IN YOUR TARGET MARKET.
19. AREA
PROFILE
Enables you to find out the characteristics of consumers living in a market you wish
to develop.
Geomarketing
• The market served by a store is
coloured in red
• Population of 41,277 individuals
• 19,711 households
• Average income: $82,468
• Buy toys and clothing for children
age 6 to 12
• Use coupons at the supermarket
20. AREA PROFILE
Data analysed includes:
• Socio-demographic characteristics (baseline analysis)
• Consumer habits
• Lifestyle
• Media profile
• Presence of competitors
When you’re looking to expand to a new market, performing this
initial step helps you:
• Make an informed decision based on solid data
• Divide the market into territories (sales, stores, services, etc.)
GEOMARKETING
20
THIS TYPE OF ANALYSIS DRAWS A COMPREHENSIVE PORTRAIT OF
THE CUSTOMER BASE IN ANY GIVEN TERRITORY BY COMPARING IT
WITH REGIONAL OR NATIONAL AVERAGES.