A Golden Ticket partnership allows a brand to prize some of their customers with benefits related to the partner sports team.
For this case, me, Shekhar and Yuan were tasked with finding 3 Golden Ticket partners for AC Milan, while defining the type of partnership, the prizes that will be won and an activation to assign it.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Golden Ticket for AC Milan
1.
2. ASSIGNMENT
Pick a club not in the US or Canada
Imagine a golden ticket promo takes place for the club
Choose 3 new sponsors that are not current partners to participate
How much will each sponsor pay?
What will the sponsors’ prize accompanying each ticket be?
What activation will take place to award each sponsor’s prize?
4. The winner of Technogym's Golden Ticket contest will receive machinery to create a
fully equipped gym at their house
For the announcement, AC Milan will invite the winner to their training ground, where
they will have a chance to meet 1st team players and observe their training using
Technogym equipment
Technogym will pay AC Milan €100,000 to receive one Golden Ticket
TECHNOGYM
6. The winner of GoPro's Golden Ticket contest will receive a GoPro gift package and
will also receive 2 tickets for an adventure-filled holiday in South Africa
The winner will be announced before one of AC Milan manager Stefano Pioli’s
press conferences, and they will be invited to attend it
GoPro will pay AC Milan €100,000 to receive one Golden Ticket
GoPro
8. The winner of Enjoy's Golden Ticket contest will receive a 10 years subscription, that
will enable him to enjoy one free ride per week
AC Milan’s legend and technical director Paolo Maldini will pick up the winner in an
Enjoy and drive them to a home game in San Siro
Enjoy will pay AC Milan €100,000 to receive one Golden Ticket
ENJOY
