The document summarizes the results of a market survey comparing gold and platinum jewelry in India. Some key findings are: - 75% of respondents owned gold, 12% owned platinum, and 13% owned both - Most said platinum is costlier, and price is the most important factor in jewelry purchases - Gold is preferred for investment while platinum owners are more satisfied with resale value - Younger consumers (19-35) are increasingly buying gold, and online jewelry shopping is growing in popularity