The document outlines five communities of leaders that are core to achieving sustained innovation: Executives, Advocates, Master Innovators, Professional Innovators, and Innovators. Executives must display a commitment to innovation, Advocates provide resources and remove obstacles, Master Innovators mentor and train others, Professional Innovators lead innovation teams, and Innovators do much of the hands-on work. Each community plays a distinct but interdependent role, and commitment is needed from leaders in each to achieve innovation excellence. The document also provides levels of certification for each community, detailing requirements like training days and exams.