Are you missing the opportunity to go global? When more than 70% of the world’s 2.3 billion Internet users are not native English speakers—and 85% of Internet users don't make purchasing decisions unless they can access information in their native language, relying on English for all your messaging may be holding you back.
We’ll provide practical tips and real‑world examples to help you solve design challenges, address code considerations, and learn the techniques for sending localized campaigns.
Big thanks to Ros Hodgekiss and Elliot Ross!
Going International: How to Localize your Email CampaignsRos Hodgekiss
Are you missing the opportunity to go global? When more than 70% of the world’s 2.3 billion Internet users are not native English speakers—and 85% of Internet users don't make purchasing decisions unless they can access information in their native language, relying on English for all your messaging may be holding you back.
We’ll provide practical tips and real‑world examples to help you solve design challenges, address code considerations, and learn the techniques for sending localized campaigns.
If a business product or service matches the need of the global audience, then it has the potential to target online a worldwide audience and global SEO should be considered. It will open opportunities on an international scale and widen business. The first step of every SEO work and content strategy is to define the correct keywords.
Keyword Research for Global SEO
In Global SEO the corner stone and foundation of all work is an in-deep keyword research. Reaching out to international audience will only be effectively when doing a proper keyword research from scratch! And like in every keyword research, the first step is to define correctly who is the target audience while considering various variables which will affect the way the target audience search online.
The Global Content Question: Making the Case for Content that Crosses BordersSmartling
In the digital age, creating content for just one
market in just one language is no longer enough! Find out the best way to make your content truly multilingual and maximize your global ROI.
Presentation of Technology Cross Cultural Organizations and the Poor for course as a part of the Technology and Ministry Masters program in City Vision College.
Going International: How to Localize your Email CampaignsRos Hodgekiss
Are you missing the opportunity to go global? When more than 70% of the world’s 2.3 billion Internet users are not native English speakers—and 85% of Internet users don't make purchasing decisions unless they can access information in their native language, relying on English for all your messaging may be holding you back.
We’ll provide practical tips and real‑world examples to help you solve design challenges, address code considerations, and learn the techniques for sending localized campaigns.
If a business product or service matches the need of the global audience, then it has the potential to target online a worldwide audience and global SEO should be considered. It will open opportunities on an international scale and widen business. The first step of every SEO work and content strategy is to define the correct keywords.
Keyword Research for Global SEO
In Global SEO the corner stone and foundation of all work is an in-deep keyword research. Reaching out to international audience will only be effectively when doing a proper keyword research from scratch! And like in every keyword research, the first step is to define correctly who is the target audience while considering various variables which will affect the way the target audience search online.
The Global Content Question: Making the Case for Content that Crosses BordersSmartling
In the digital age, creating content for just one
market in just one language is no longer enough! Find out the best way to make your content truly multilingual and maximize your global ROI.
Presentation of Technology Cross Cultural Organizations and the Poor for course as a part of the Technology and Ministry Masters program in City Vision College.
Storming Global Language Barriers,or How to Inspire Intra-preneursPeter Crosby
How to Inspire Intra-preneurs in bug organizations from the outside…
1. Challenge
2. Dream-weave
3. Business Value
4. Higher Ground
5. We are the Champions!
In the age of globalisation, trading in foreign markets has increased significantly. Entering a new market can present many business opportunities and growth but can also be overwhelming. The language barriers and cultural anomalies of trading internationally poses many risks for any company trading overseas and can lead to unexpected gains or losses.
Whether you're a brand that already sells overseas, or you're just looking to start exporting, the global market offers huge opportunity.
As marketers, one of our key aims is to grow enquiries and sales. What better way to do that than to offer your products or services to a wider market and multiplying your potential customer base.
This presentation looks at how to take your existing website and start growing overseas enquiries. From tips for those just starting out, to specific tips on SEO and PPC in other countries.
The presentation covers:
- Domain strategy
- Multilingual SEO
- PPC
- Social media
- Culture
- Language
- Translation services
- Transcreation
- Localisation
- How to grow enquiries on a budget
- What big brands have gotten wrong
You will learn how to engage a global audience and grow inquiries from overseas - and how to deal with them.
10 Tips for Marketing Success was delivered at On the Edge London on 9th May 2014.
Tips from 3 experts on international attendee marketing for your expos, conferences, conventions and events for China, Europe, Mexico and Latin America given at the annual meeting of IAEE in Los Angeles, December 2014.
Speaking at the International Trade Expo in Liverpool on June 11th, Axonn Media managing director discussed how content marketing can help British businesses expand into international markets.
He argued content marketing is the most effective way in which businesses thinking about exporting their products and services can tap into new markets.
In this presentation, Alan discusses:
- The case for content marketing
- The problems British companies often experience in beginning to export or in growing their export markets
- Why the opportunities online offers makes it worth overcoming those obstacles
- How content marketing approaches can make it, if not easy, then at least clear what needs to be done
- Examples from Axonn Media’s experience in selling our services abroad and in providing content marketing services for businesses in the UK selling overseas, and for overseas businesses selling in the UK and in third countries.
He also explains why it is important to:
- Partner locally to transcreate, not translate
- Restrict the number of markets you enter at once
- Test the waters, adapt
- Not be afraid to communicate
Additional reading:
How far does your content reach? Interactive infographic: http://www.newsreach.co.uk/how-far-does-your-content-reach/
Whitepaper: A Christmas Story: Content Marketing for eCommerce Success in a Multicultural World http://www.newsreach.co.uk/knowledge-centre/whitepapers/christmas-story-content-marketing/
New guide to developing buyer personas out 15/06/2014 on axonn.co.uk [Subscribe to newsletter for updates]
Breaking Language Barriers: Machine Translation for eCommercekantanmt
73% of online shoppers prefer buying in their native language – for businesses selling online this means translating thousands of product descriptions into that locale’s target language.
Translating dynamic product description content needs a highly automated workflow that can be easily scaled to meet demand. Machine translation is the solution – data driven MT can mimic product description styles quickly and effectively to produce translations that are fit for their purpose.
Aimed at eCommerce localization professionals, this presentation will give invaluable tips on how to develop an MT workflow that can be used to reach new markets, and attract and keep loyal customers.
Storming Global Language Barriers,or How to Inspire Intra-preneursPeter Crosby
How to Inspire Intra-preneurs in bug organizations from the outside…
1. Challenge
2. Dream-weave
3. Business Value
4. Higher Ground
5. We are the Champions!
In the age of globalisation, trading in foreign markets has increased significantly. Entering a new market can present many business opportunities and growth but can also be overwhelming. The language barriers and cultural anomalies of trading internationally poses many risks for any company trading overseas and can lead to unexpected gains or losses.
Whether you're a brand that already sells overseas, or you're just looking to start exporting, the global market offers huge opportunity.
As marketers, one of our key aims is to grow enquiries and sales. What better way to do that than to offer your products or services to a wider market and multiplying your potential customer base.
This presentation looks at how to take your existing website and start growing overseas enquiries. From tips for those just starting out, to specific tips on SEO and PPC in other countries.
The presentation covers:
- Domain strategy
- Multilingual SEO
- PPC
- Social media
- Culture
- Language
- Translation services
- Transcreation
- Localisation
- How to grow enquiries on a budget
- What big brands have gotten wrong
You will learn how to engage a global audience and grow inquiries from overseas - and how to deal with them.
10 Tips for Marketing Success was delivered at On the Edge London on 9th May 2014.
Tips from 3 experts on international attendee marketing for your expos, conferences, conventions and events for China, Europe, Mexico and Latin America given at the annual meeting of IAEE in Los Angeles, December 2014.
Speaking at the International Trade Expo in Liverpool on June 11th, Axonn Media managing director discussed how content marketing can help British businesses expand into international markets.
He argued content marketing is the most effective way in which businesses thinking about exporting their products and services can tap into new markets.
In this presentation, Alan discusses:
- The case for content marketing
- The problems British companies often experience in beginning to export or in growing their export markets
- Why the opportunities online offers makes it worth overcoming those obstacles
- How content marketing approaches can make it, if not easy, then at least clear what needs to be done
- Examples from Axonn Media’s experience in selling our services abroad and in providing content marketing services for businesses in the UK selling overseas, and for overseas businesses selling in the UK and in third countries.
He also explains why it is important to:
- Partner locally to transcreate, not translate
- Restrict the number of markets you enter at once
- Test the waters, adapt
- Not be afraid to communicate
Additional reading:
How far does your content reach? Interactive infographic: http://www.newsreach.co.uk/how-far-does-your-content-reach/
Whitepaper: A Christmas Story: Content Marketing for eCommerce Success in a Multicultural World http://www.newsreach.co.uk/knowledge-centre/whitepapers/christmas-story-content-marketing/
New guide to developing buyer personas out 15/06/2014 on axonn.co.uk [Subscribe to newsletter for updates]
Breaking Language Barriers: Machine Translation for eCommercekantanmt
73% of online shoppers prefer buying in their native language – for businesses selling online this means translating thousands of product descriptions into that locale’s target language.
Translating dynamic product description content needs a highly automated workflow that can be easily scaled to meet demand. Machine translation is the solution – data driven MT can mimic product description styles quickly and effectively to produce translations that are fit for their purpose.
Aimed at eCommerce localization professionals, this presentation will give invaluable tips on how to develop an MT workflow that can be used to reach new markets, and attract and keep loyal customers.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
2. #intlemail
The "Mr. Worldwide" Award Goes To...
Jacques Corby-Tuech
Curse Inc
@iamacyborg
Ros Hodgekiss
Campaign Monitor
@yarrcat
3. #intlemail
Understand:
The localization opportunity
Content and compliance challenges
Learn about:
The tools and techniques used
The key players that should be involved in localization
See:
Real-world examples of international email campaigns
What You'll Get From This Talk
4. #intlemail
More than 70% of the world’s 2.3 billion
Internet users are not native English
speakers
5. #intlemail
56.2% of consumers say the ability to
obtain information in their own language
is more important than price.
12. Regional Organizations
Local teams
Sometimes multiple agencies
Franchised businesses
One Central Organization
Less local knowledge
One agency/ESP
Central management
Who Sends International Campaigns?
13. Example: ETX Capital
All handled from UK office
Translated in-house &
agencies
All HTML managed in-house
21 distinct websites
18 languages
One ESP
14. 6 continents, 100 countries
Campaigns managed by local
offices
Use one Campaign Monitor
account
Example: British Council
22. Delivery rates - as well as
opens and clicks - differ from
region to region
China has very low daily
delivery thresholds
(Tencent, QQ)
May be necessary to "batch
send"
Engagement & Delivery: Different Conditions
23. #intlemail
Legislation, by region:
US: The CAN-SPAM Act
Canada: CASL
Europe: Privacy and Electronic Communications Directive
China: Regulations on Internet Email Services
Australia: The Spam Act
Email opt-in is king. When in doubt, talk to your ESP
Compliance: Different Laws in Different
Regions
24. #intlemail
Not all promotions are created equal:
Sweepstakes in Massachusetts
Sweepstakes in Quebec
Gambling around the world (FCA, CYSEC, FSP)
When in doubt, consult a legal professional
Compliance: Different Laws in Different
Regions
33. #intlemail
Spelling & Grammar (British vs. American English)
Dates and times (including pesky daylight saving time)
Currencies
It's the Little Things....
36. Direction & Character Encoding
Right-to-left
Arabic
Hebrew
Line-breaks break things
Thai
Chinese (x2!)
Encoding
Greek
Russian
Letter Symbol HTML
à à à
á á á
â â â
ã ã ã
Ros
Challenge: Multiple languages in a region
Intl campaign examples
British Council (Asian language campaigns): https://campmon.com/hex/Customer/2/46206
Korea: http://createsend.com/t/y-93E6CBA2F09D79AA
Taiwan: http://createsend.com/t/y-59C0893A3901CF39
Persian: http://createsend.com/t/i-59DC570C1B6A9729
Russian: http://createsend.com/t/i-55487DEA1C939FB4
Eat Creative - Japanese & English http://createsend.com/t/y-56AFF65F7DA6D45E/C67FD2F38AC4859C
Ferrari Japan: http://createsend.com/t/j-3CD2526CBEA4F225
David Austin Roses Japan: http://createsend.com/t/t-2118A7D6978BB481
Nike Japan, Japanese v English: http://createsend.com/t/t-9FFCB990B266940A
http://createsend.com/t/t-8FA90F5A0B8FB945
Intercontinental Tel-Aviv: http://createsend.com/t/j-6B6D86E4FC6EA9FB
Saudi Embassy Egypt (Arabic): http://createsend.com/t/i-D806894EA46B65EF
https://basecamp.com/1928257/projects/8237222/todos/157774754?moved=true
Ros
Centralized email sending, but local contacts, content and offers
Ros
Jacques
Jacques
Jacques
Ros
See: http://www.emailmarketingtipps.de/2012/07/16/new-email-benchmark-data-for-your-records/
http://www.onlyinfluencers.com/email-marketing-blog/entry/how-to-begin-marketing-in-china
The major ISPs in China (Tencent, sina.com, QQ) have very low daily delivery thresholds. You may not notice this if you have a small audience in China, but if you have a substantial list in China, you will see a lot of bouncing. Return Path Sender Score Certification can help (Return Path is very knowledgeable about the email market in China in general as well), but you may want to utilize an ESP inside of China. They will tend to have stronger, more direct and personal relationships with the ISPs which will help.
Ros
Jacques
Ros
Ros
Traditional!
Character for "dragon"
Jacques
Jacques
Ros
Jacques
Jacques > Line breaks
Sometimes responsive/fluid widths don't work
Can't style copy for "good looks" like you would in English
Common to use images to maintain integrity/lack of line breaks
Ros & Jacques
In the most conservative Asian countries it is prohibited to show open eyes in the advertisement. Thus advertising agencies have to be very imaginative when showing people. The most popular solutions of the problem are:
– Pixelization
– Wear glasses
– Close eyes with pleasure
Read more at http://designyoutrust.com/2011/04/advertising-in-arabic-way/#pbkh0liyX5c2xS2f.99
http://qz.com/482553/italians-are-emotional-the-swiss-are-punctual-this-shopping-site-is-making-billions-by-tailoring-its-services-to-european-stereotypes/
Jacques
Ros
Ros
Jacques
Jacques
http://www.textfixer.com/html/html-character-encoding.php
Jacques
Jacques
Ros
Things can look familiar, but at second glance, are not. Don't assume we're all the same. Which country is this?
https://medium.com/@mwichary/what-i-learned-about-languages-just-by-looking-at-a-turkish-typewriter-fc840aab1b0a
Ros
Ros
You can aspire to be as visually consistent, or complimentary like Coke - Ros