Practicology Conference - Hobbycraft Customer Development Director Katherine ...Practicology
Hobbycraft Customer Development Director Katherine Paterson speaking about driving customer loyalty at multichannel consultancy Practicology's 2016 client conference.
El documento habla sobre la familia de la persona y sus metas y valores. Odia las mentiras y prefiere la verdad aunque sea dolorosa. Sus metas son terminar su carrera, tener un buen trabajo, casarse, formar una familia con una hija llamada Andrea, y darle a su papá una luna de miel. Para lograr sus metas, continuará esforzándose en sus estudios y superando los obstáculos con calma, empeño y paciencia.
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
This document summarizes findings from a recruitment agency about the ecommerce job market in the UK. It discusses average ecommerce salaries, common job roles and in-demand skills like consumer psychology and data insights. Gender pay gaps are also examined, with women found to hold only 20% of executive roles and 10% of board positions. The document also looks at challenges around employee retention, reasons for leaving jobs, and what workers value like work-life balance and commute times. Key factors that impact retention are identified as overtime hours, commute lengths, and workplace happiness.
Practicology Conference - Dreams CEO Mike Logue presentationPracticology
Mike Logue began his role as the new CEO of Dreams in 2013 with the company facing 4 years of declining sales and profits. The presentation documents Dreams' turnaround over the following years which included listening to feedback from employees and customers, developing a plan to respond to their needs, prioritizing internal communication and culture, and constantly investing to improve the customer experience. As a result, by 2016 like-for-like sales were up 24.8% and EBITDA had increased to £35.5 million, showing the success of Dreams' turnaround strategy.
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
Practicology Conference - Ecommerce in China presentationPracticology
Multichannel strategy consultancy Practicology discussed the opportunity for western retailers wanting to sell online in China at its 2016 client conference.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Practicology Conference - Hobbycraft Customer Development Director Katherine ...Practicology
Hobbycraft Customer Development Director Katherine Paterson speaking about driving customer loyalty at multichannel consultancy Practicology's 2016 client conference.
El documento habla sobre la familia de la persona y sus metas y valores. Odia las mentiras y prefiere la verdad aunque sea dolorosa. Sus metas son terminar su carrera, tener un buen trabajo, casarse, formar una familia con una hija llamada Andrea, y darle a su papá una luna de miel. Para lograr sus metas, continuará esforzándose en sus estudios y superando los obstáculos con calma, empeño y paciencia.
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
This document summarizes findings from a recruitment agency about the ecommerce job market in the UK. It discusses average ecommerce salaries, common job roles and in-demand skills like consumer psychology and data insights. Gender pay gaps are also examined, with women found to hold only 20% of executive roles and 10% of board positions. The document also looks at challenges around employee retention, reasons for leaving jobs, and what workers value like work-life balance and commute times. Key factors that impact retention are identified as overtime hours, commute lengths, and workplace happiness.
Practicology Conference - Dreams CEO Mike Logue presentationPracticology
Mike Logue began his role as the new CEO of Dreams in 2013 with the company facing 4 years of declining sales and profits. The presentation documents Dreams' turnaround over the following years which included listening to feedback from employees and customers, developing a plan to respond to their needs, prioritizing internal communication and culture, and constantly investing to improve the customer experience. As a result, by 2016 like-for-like sales were up 24.8% and EBITDA had increased to £35.5 million, showing the success of Dreams' turnaround strategy.
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
Practicology Conference - Ecommerce in China presentationPracticology
Multichannel strategy consultancy Practicology discussed the opportunity for western retailers wanting to sell online in China at its 2016 client conference.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Practicology Conference 2017 - How we tackle retailers' digital challengesPracticology
Practicology highlighted examples of our recent work to show how we support our retail and FMCG clients and help them to overcome their digital challenges.
The document summarizes key findings from Practicology's Omnichannel CX Report, which analyzed the cross-channel customer experience of 30 UK retailers. It provides the top 10 rankings, with Argos ranked first. It highlights benchmarks for customer service and in-store technologies adopted by retailers. Examples are given of where Argos, Hotel Chocolat, and Oasis excelled and fell short in their omnichannel experience. Recommendations are made around search optimization, click-and-collect, in-store website promotion, and content/bundling featured products. The report can be downloaded for free on Practicology's website.
Practicology Conference 2017 - The Domino's JourneyPracticology
Domino's CEO David Wild presented on the journey his organisation has been on as its customers are increasingly ordering online and via mobile devices.
Practicology CEO Martin Newman demonstrated how leading retailers and consumer-focused businesses are delivering against his Customer Mix framework to achieve customer-centricity.
Practicology Conference - TM Lewin customer insight case studyPracticology
This document summarizes a customer insight case study conducted for TM Lewin, a men's shirt retailer. The study analyzed 4 years of transaction data from nearly 1 million customers to understand customer segmentation, loyalty, and lifetime value. Key findings included identifying distinct customer groups, their recency, frequency and monetary value, as well as churn rates and the impact of discounting on first-time customers. Recommendations focused on building customer lifecycles, retention plans, and understanding the type of customers to better target promotions and make more data-driven decisions.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
Ecommerce UK - Cross-border Ecommerce conferencePracticology
The document summarizes an event on cross-border ecommerce held by Ecommerce UK. It includes:
- An agenda for presentations on localizing websites for international sales, global payments, and expanding into new markets.
- Summaries of presentations on localizing content, product listings, and marketing for the German market.
- Insights from retailers on adapting to different regional preferences and perceptions of brands abroad.
- Tips on being realistic about the costs and challenges of entering new international markets from a digital services provider.
- Information on growing demand for British brands online globally and opportunities for UK retailers through online export channels.
Yossi Erdman, AO.com at the Ecommerce UK event March 2015Practicology
Yossi Erdman, Head of Brand and Social Media at AO.com discussing his business' approach to customer-centric ecommerce at the Ecommerce UK event in central London on March 5th 2015.
Slides from the Ecommerce UK LinkedIn Group's Customer-centric Ecommerce event, held on 5th March 2015 in central London. Speakers included Sofa.com CEO Gareth Williams, Peoplevox Founder & CEO Jonathan Bellwood, PCMS Group Sales & Marketing Director Richard Goodall and Sage Pay Head of Innovations Rik Blacow. The event was hosted by Practicology Deputy CEO Mark Lewis.
Ecommerce Top Tips slides from the Oct 9th 2014 Ecommerce UK eventPracticology
This document contains the agenda and summaries from various presentations at an Ecommerce UK event. The agenda includes presentations on ecommerce tips from representatives of companies like Practicology, La Perla, TrafficDefender, Sage Pay, Lyle & Scott, and Demandware. The summaries provide overviews of the presenters' discussions of topics like website usability, increasing online sales during peak periods, mobile optimization, and payment options.
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Jonathan Hall from Cranberry Panda, E...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Elliot Zissman from Pythian, Ecommerc...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Martin Newman and Nupur Manchanda fro...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Marianna Satanas from Mr Porter, Ecom...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Arif Harbott from Morrisons, Ecommerc...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Ian Scarr from SLI Systems, Ecommerc...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Emma Grinter from Waterstones, Ecomme...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Practicology Conference 2017 - How we tackle retailers' digital challengesPracticology
Practicology highlighted examples of our recent work to show how we support our retail and FMCG clients and help them to overcome their digital challenges.
The document summarizes key findings from Practicology's Omnichannel CX Report, which analyzed the cross-channel customer experience of 30 UK retailers. It provides the top 10 rankings, with Argos ranked first. It highlights benchmarks for customer service and in-store technologies adopted by retailers. Examples are given of where Argos, Hotel Chocolat, and Oasis excelled and fell short in their omnichannel experience. Recommendations are made around search optimization, click-and-collect, in-store website promotion, and content/bundling featured products. The report can be downloaded for free on Practicology's website.
Practicology Conference 2017 - The Domino's JourneyPracticology
Domino's CEO David Wild presented on the journey his organisation has been on as its customers are increasingly ordering online and via mobile devices.
Practicology CEO Martin Newman demonstrated how leading retailers and consumer-focused businesses are delivering against his Customer Mix framework to achieve customer-centricity.
Practicology Conference - TM Lewin customer insight case studyPracticology
This document summarizes a customer insight case study conducted for TM Lewin, a men's shirt retailer. The study analyzed 4 years of transaction data from nearly 1 million customers to understand customer segmentation, loyalty, and lifetime value. Key findings included identifying distinct customer groups, their recency, frequency and monetary value, as well as churn rates and the impact of discounting on first-time customers. Recommendations focused on building customer lifecycles, retention plans, and understanding the type of customers to better target promotions and make more data-driven decisions.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
Ecommerce UK - Cross-border Ecommerce conferencePracticology
The document summarizes an event on cross-border ecommerce held by Ecommerce UK. It includes:
- An agenda for presentations on localizing websites for international sales, global payments, and expanding into new markets.
- Summaries of presentations on localizing content, product listings, and marketing for the German market.
- Insights from retailers on adapting to different regional preferences and perceptions of brands abroad.
- Tips on being realistic about the costs and challenges of entering new international markets from a digital services provider.
- Information on growing demand for British brands online globally and opportunities for UK retailers through online export channels.
Yossi Erdman, AO.com at the Ecommerce UK event March 2015Practicology
Yossi Erdman, Head of Brand and Social Media at AO.com discussing his business' approach to customer-centric ecommerce at the Ecommerce UK event in central London on March 5th 2015.
Slides from the Ecommerce UK LinkedIn Group's Customer-centric Ecommerce event, held on 5th March 2015 in central London. Speakers included Sofa.com CEO Gareth Williams, Peoplevox Founder & CEO Jonathan Bellwood, PCMS Group Sales & Marketing Director Richard Goodall and Sage Pay Head of Innovations Rik Blacow. The event was hosted by Practicology Deputy CEO Mark Lewis.
Ecommerce Top Tips slides from the Oct 9th 2014 Ecommerce UK eventPracticology
This document contains the agenda and summaries from various presentations at an Ecommerce UK event. The agenda includes presentations on ecommerce tips from representatives of companies like Practicology, La Perla, TrafficDefender, Sage Pay, Lyle & Scott, and Demandware. The summaries provide overviews of the presenters' discussions of topics like website usability, increasing online sales during peak periods, mobile optimization, and payment options.
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Jonathan Hall from Cranberry Panda, E...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Elliot Zissman from Pythian, Ecommerc...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Martin Newman and Nupur Manchanda fro...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Marianna Satanas from Mr Porter, Ecom...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Arif Harbott from Morrisons, Ecommerc...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Ian Scarr from SLI Systems, Ecommerc...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Ecommerce Department of The Future, Emma Grinter from Waterstones, Ecomme...Practicology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
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2. Agenda
International online strategy to date
– Going global – what online models has Aurora chosen?
– Why www.andotherbrands.com?
More about our localised approach…
– The localisation & translation process
– Be realistic – Factors influencing performance
– The website is in place – What happened next?
– Lessons learnt…
20/05/2013 Aurora Fashions 2
4. Going global – what online models?
20/05/2013 Aurora Fashions 4
4. Localised Language Sites
• DE, AUS, US, SE, NL, FR, SP
• Fully translated (product, content
etc.)
• Localised payment methods
• Localised customer services team
• Localised marketing & PR activities
• Managed by international team with
language skills
• Criteria: High traffic volumes driven
by store presence, no franchise
operation, opportunity for growth
1. Central UK Website
• Delivering to around 60 countries
• One language
• Currency: £, $, EUR
• No proactive marketing besides UK
newsletter & onsite promotional
activities
• Managed by UK team
• Criteria: Traffic already on site, no
franchise operation in that country
2. Wholesale / Concession
• Partners like ASOS, Zalando etc.
• + : Help with brand awareness in
international markets
• - : Control marketing activities directly
competing against own
3. Franchise Online
• Currently in the process of delivery
• Five models to give franchise partners
the opportunity to choose to be
involved as little or as much as they
like
5. Why www.andotherbrands.com?
20/05/2013 Aurora Fashions 5
Hash Ladha, Deputy MD Oasis Fashions Ltd.:
“The tabulated model is an exciting evolution of our
approach to multi-channel and we’re already in
discussions with brands who are interested in
collaborating with Aurora to offer the customer great
variety of product in one single shop, basket and
delivery destination.”
(Press Release, 12th August 2011)
Benefits of AOB
+ Full brand experience
+ Single basket & checkout
+ Share traffic & orders
+ Share media costs
+ Share resource
+ Multi-Lingual
+ Multi-Currency
+ Platform for additional brands
+ Cross promotional activities
8. Visitors
Population size
Broadband penetration
Store presence
Maturity of business online
Marketing; online & offline
Brand awareness / strength
Brand loyalty
Conversion Rate
User experience
Degree of localisation
Level of online competition
Store presence
Delivery lead times
Delivery / returns costs
Payment methods offered
AOV
Disposable income
Items per order
Order frequency
ASP (Average selling price)
Delivery charges / free threshold
Ease & cost of returns
Store presence
Reliability of local postal service
Checkout completion
User experience
Forced registration / guest
checkout
Delivery charges
Payment methods offered
Ease / cost of returns
Security concerns
Returns rate
Ease & cost of returns
Reliability of local postal services
Consumer habits e.g. German
catalogue ordering history
Store presence
Combination of your
specific characteristics
and market factors will
affect KPI’s
Be realistic – Factors Influencing performance
9. Website in place – what happened next?
20/05/2013 Aurora Fashions 9
Local Centre of Excellence – Replicate & localise
• Marketing Communication
• Newsletter
• Website content
• Promotions
• PR
• Online Marketing
• Affiliates
• Search / SEO
• Retargeting
• Social Media
10. Lessons learnt…
20/05/2013 Aurora Fashions 10
Localisation
– There is no halfway house!
Sizing
– Northern / Southern European Sizing
– Labelling reflecting online sizing
Prizing
– UK pricing versus local pricing
URL Structure
– Local URL
– Marketing URL versus Display URL
Counter Seasonality
– Flexibility of platform
– Merchandising Resource
Questions?
