SlideShare a Scribd company logo
Our mission is to provide a blueprint Our aim is provide a beacon
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How BIG is the problem? Despite 82% UK concern, only 4% public personal activity –  Ipsos MORI 2007 7 years left to keep below global 2  °C  warming –  WWF 2008 Annual reduction targets need to be 8% to 9% -  Tyndell Centre 2007 Global CO2e is still rising exponentially  – IPCC 2008 Even if CO2 emissions stopped tomorrow, we are committed to 1.4 degrees of average global warming
Some Very Basic Science … ,[object Object],[object Object],[object Object]
Where are global temperatures heading?  (Follow the green line on the right!)
1 ºC  global warming IMPACTS X This map of mountain glacier mass balance changes since 1970 shows thinning in yellow and red, and thickening in blue.
2 ºC,  2003 Heat Wave = ‘the norm’
2 ºC,  Sea Level Rise
2 ºC,   Ocean Acidification
2 ºC  global warming - IMPACTS ,[object Object],And we are getting close to irreversible “tipping points” through positive feedbacks
3 ºC  Amazon Rain Forest Destruction
3 ºC  Soil Microbes release CO2 under stress
3 ºC : the ‘tipping point’ Combined, these 2 events will create a further 1.5ºC global temp rise. ,[object Object],[object Object],[object Object],[object Object]
4 ºC, Antarctic Ice Sheet Collapse = 5m sea level rise
4 ºC, Methane from Permafrost melt
4 ºC, Ice Free Arctic Ocean
5 ºC  global warming - IMPACTS To understand the implications of 5 ºC of warming, we need to go back 55 million years ago when the Earth experienced a sudden and dramatic global warming.
Climate Change Impacts on Scotland Species invasion – e.g. ticks & mosquitoes Flooding, increased frequency, increased intensity Food price increases, changing diets PHYSICAL / LAND HUMAN IMPACTS Fuel price increases, later fuel shortages Influx global climate change refugees Coastal erosion Possible war Growing gap between rich and poor with more severe impacts What are the ripple effect impacts of each of these?
The inspiration behind     going   carbon   neutral   Stirling tipping a nation… (without legislation) … into immediate, mass, multi-faceted voluntary behaviour change So what was the task exactly?
In order to effect …. … that is…. We need to understand… Meaningful  & Widespread Collectively owned Mutually supportive Evaluated Voluntary  personal  carbon  reduction
Key Elements of GCNS 1)  The areas of emission in our personal carbon footprint
12 tonnes 11 tonnes 10 tonnes 9 tonnes Emissions 8 tonnes CO2 5 tonnes Year 4 tonnes Per 3 tonnes 2 tonnes Head 1 tonne Per 7 tonnes Scottish 6 tonnes Annual
For global climate change to have a hope of remaining under control, what should our emissions be? 2007. World population = 6 billion 2050. World population = 9 billion
… .by 2035 1 tonne Per year =
1.5 tonnes FOOD 2 tonnes RECREATION & LEISURE 1.5 tonnes HOUSEHOLD ELECTRICITY 2.5 tonnes HEATING SPACE 1 tonne CLOTHING 0.5 tonne 1 tonne COMMUTING 0.8 tonne AVIATION 1.2 tonnes HYGIENE EDUCATION
Key Elements of GCNS ,[object Object],1)  Understand emissions areas & define targets 2)  Understand behavioural change barriers And the order in which they might be taken up
Plenty of advice…but no  support  =  attitude-behaviour gap   Behaviour barrier, 1 of 6 “ whilst we know we should probably make some changes to the way we do things, we are always rushing around and don’t remember. We need reminders in the right place, and supportive help that goes right through, in practical terms, to the bitter end…without hassle and cost!” We don’t act because:
[object Object],Behaviour barrier, 2 of 6 Social Norms We don’t act because:
No social norms 1 tonne COMMUTING It’s not socially normal to say (to your peers and employer): “ Moving to new offices?” So I need to… x
[object Object],Behaviour barrier, 3 of 6 “ advertising tells us, everywhere we look, that the newness and amount of our ‘stuff’ defines  who  we are and how  successful  we are. People will wonder about my competence if I don’t demonstrate it in stuff, and this will make me unhappy. It’s hard to go against the grain…” We don’t act because:
Skegness The Caribbean Toyota Land cruiser Aspirational   (fun, cooler, smarter, affluent) Non-aspirational   (routine, less cool, banal, ‘poorer’) Bus HIGHER CARBON LOWER CARBON Your own parking space X SMART Car
Behaviour barrier, 4 of 6 Complexity & number of messages “ carbon reduction involves an enormous quantity, variety and complexity of action, we don’t know what to believe, or what to do, so we end up doing nothing” We don’t act because:
Behaviour barrier, 5 of 6 Ease of Action “ currently, it’s hard to be a carbon cutter. We need lower carbon goods and services to be easier to find than other products and services, preferable to use, and better priced” We don’t act because:
Hybrid Cars Bio-fuels Slower road speed limits Tele-communications Electric Fleet Car sharing Bus Trains Trams  Hi-Speed trains Cycling SUSTAINABLE TRANSPORT SOLUTIONS THINGS WE’VE HEARD…PERCEPTIONS? Walking Fragmented Service  Non-recyclable so higher lifecycle footprint Global Famine Not aspirational. Slow Same CO2 as planes Late More Expensive Crowded Not ubiquitous, infringes on personal flexibility Lower comparative mileage performance No infrastructure Mileage Issues Expensive, ? quality, not ubiquitous, not as good as face to face Huge set up carbon footprint Impossible to enforce. Slowing traffic increases CO2. Hugely unpopular Need to have the time Not safe Thefts
[object Object],Behaviour barrier, final one Conflicting messaging & non-joined up thinking We don’t act because:
Key Elements of GCNS ,[object Object],[object Object],[object Object],[object Object],2)  Understanding emissions areas & defining targets 1)  Understanding behavioural change barriers Partners… Communities…all types Local Businesses Stirling Council Local Media Community Planning Partnerships
[object Object]
STEP 1 We contact them through recognised ambassadors STEP 2 We meet them at their  regular group meeting  (ease of action) STEP 3 We show them the effects of climate change.. STEP 4 ..and ask if they will say ‘YES’! to become  part of the Stirling  critical mass  carbon  cutting project STEP 6   … with whom we create the group’s  FIRST YEAR CARBON CUTTERS PLAN STEP 7 We give up to 6 support sessions throughout the year, overcoming obstacles  collectively and collaboratively. STEP 5   We identify the group’s  First Year Activator… At the end of year one, the group is invited to repeat the process for a second and third year…. 1 ° 2 ° 4 ° 5 ° 6 ° 3 °
3 year Community Carbon Cutting Plan Yrs 2 & 3: Infrastructural  changes ATTITUDE CLOSED BEHAVIOUR +   Settlement Open Days Yrs 1 - 3 Smart n’ easy  (brain & body trainers) Immediate ease of action Large degree of normality YRS 2 & 3 Carbon Crushers Perceived new ‘desire’ , new aspirations & norms Reduction in conflicting messages More demand = greater ease of action Creates  ease of action Engenders  social norm Demonstrates  joined up thinking
Plenty of advice…but no  support  =  attitude-behaviour gap   Behaviour barrier, 1 of 6 Each GCNS community group acts as its own weekly support infrastructure, through asking ‘who remembered?’. We remind, encourage, cajole and compete with each other, to remember to carry out our carbon cutting action. By talking to each other, we start to understand our local infrastructural needs. These are then coordinated through the GCNS team to local delivery partners.
Behaviour barrier, 2 of 6 Social Norms By asking each engaged community group to talk about their carbon cutting on a weekly basis, GCNS starts to normalise the idea of day to day carbon reduction. In addition, we will start to see carbon cutting in our local shops, in our local newspapers, hear about it on our local radio…everywhere we go in Stirling in fact, we will see that others are part of this critical mass project
[object Object],Behaviour barrier, 3 of 6 GCNS will explain to businesses that over the next 4 years, the programme will be creating carbon savvy customers – who will appreciate low carbon offers, and horrified by hi-carbon offers! By engaging business staff communities, hi-carb offers will be swiftly spotted internally and interchanged for localised low carb offers.
Behaviour barrier, 4 of 6 Complexity & number of messages GCNS puts the carbon cutter plan into being – one action per week that everyone takes, and everyone is reminded to take. GCNS will ask participants “what language worked for this activity?” “what reminder mechanism would work better?” ”How else can we help you make this happen?” We will record what tools and practices work for the varying groups, and improve our delivery with this feedback.
Behaviour barrier, 5 of 6 Ease of Action GCNS will work with GCNS communities, bringing them together in annual open days, in order to discover mutual needs that will aid further carbon cutting. These ‘infrastructural demands’ will be assessed for their carbon validity, and then taken to the ‘delivery community’ such as the council & businesses.
Behaviour barrier, final one Conflicting messaging & non-joined up thinking GCNS works with businesses and public bodies to help them get their own houses in order. Then, with their staff engaged as ‘communities’ we look at businesses’ external activity and messaging, as perceived by the public, and realign it to our area’s low carb aspirations.
What will businesses do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Talk about it talk about it talk about it talk about t talk about it talk about it….
What will businesses do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Elements of GCNS ,[object Object],[object Object],[object Object],[object Object],2)  Understanding emissions areas & defining targets 1)  Understanding behavioural change barriers Partners… Communities…all types Local Businesses Stirling Council Local Media Community Planning Partnerships Carbon Cutter Plans for staff Internal CR activity External collaboration Carbon Cutter Plans Open days Keeping it alive with Positive messaging
NOW 2035 12 tonnes 6 tonnes 1 tonne GCNS Carbon Descent Model, the trajectory and what it looks like…. Getting started, with smart and easy carbon brain and body trainers Making real progress with effective carbon crushers With the collaboration of businesses & the council to help us with infrastructural  changes… So that cutting more carbs becomes easy again
[object Object],[object Object],[object Object],[object Object],Funding, where and how much
And with that we pay for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions…

More Related Content

Recently uploaded

Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Edge AI and Vision Alliance
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 

Recently uploaded (20)

Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Going Carbon Neutral Stirling

  • 1. Our mission is to provide a blueprint Our aim is provide a beacon
  • 2.
  • 3. How BIG is the problem? Despite 82% UK concern, only 4% public personal activity – Ipsos MORI 2007 7 years left to keep below global 2 °C warming – WWF 2008 Annual reduction targets need to be 8% to 9% - Tyndell Centre 2007 Global CO2e is still rising exponentially – IPCC 2008 Even if CO2 emissions stopped tomorrow, we are committed to 1.4 degrees of average global warming
  • 4.
  • 5. Where are global temperatures heading? (Follow the green line on the right!)
  • 6. 1 ºC global warming IMPACTS X This map of mountain glacier mass balance changes since 1970 shows thinning in yellow and red, and thickening in blue.
  • 7. 2 ºC, 2003 Heat Wave = ‘the norm’
  • 8. 2 ºC, Sea Level Rise
  • 9. 2 ºC, Ocean Acidification
  • 10.
  • 11. 3 ºC Amazon Rain Forest Destruction
  • 12. 3 ºC Soil Microbes release CO2 under stress
  • 13.
  • 14. 4 ºC, Antarctic Ice Sheet Collapse = 5m sea level rise
  • 15. 4 ºC, Methane from Permafrost melt
  • 16. 4 ºC, Ice Free Arctic Ocean
  • 17. 5 ºC global warming - IMPACTS To understand the implications of 5 ºC of warming, we need to go back 55 million years ago when the Earth experienced a sudden and dramatic global warming.
  • 18. Climate Change Impacts on Scotland Species invasion – e.g. ticks & mosquitoes Flooding, increased frequency, increased intensity Food price increases, changing diets PHYSICAL / LAND HUMAN IMPACTS Fuel price increases, later fuel shortages Influx global climate change refugees Coastal erosion Possible war Growing gap between rich and poor with more severe impacts What are the ripple effect impacts of each of these?
  • 19. The inspiration behind going carbon neutral Stirling tipping a nation… (without legislation) … into immediate, mass, multi-faceted voluntary behaviour change So what was the task exactly?
  • 20. In order to effect …. … that is…. We need to understand… Meaningful & Widespread Collectively owned Mutually supportive Evaluated Voluntary personal carbon reduction
  • 21. Key Elements of GCNS 1) The areas of emission in our personal carbon footprint
  • 22. 12 tonnes 11 tonnes 10 tonnes 9 tonnes Emissions 8 tonnes CO2 5 tonnes Year 4 tonnes Per 3 tonnes 2 tonnes Head 1 tonne Per 7 tonnes Scottish 6 tonnes Annual
  • 23. For global climate change to have a hope of remaining under control, what should our emissions be? 2007. World population = 6 billion 2050. World population = 9 billion
  • 24. … .by 2035 1 tonne Per year =
  • 25. 1.5 tonnes FOOD 2 tonnes RECREATION & LEISURE 1.5 tonnes HOUSEHOLD ELECTRICITY 2.5 tonnes HEATING SPACE 1 tonne CLOTHING 0.5 tonne 1 tonne COMMUTING 0.8 tonne AVIATION 1.2 tonnes HYGIENE EDUCATION
  • 26.
  • 27. Plenty of advice…but no support = attitude-behaviour gap Behaviour barrier, 1 of 6 “ whilst we know we should probably make some changes to the way we do things, we are always rushing around and don’t remember. We need reminders in the right place, and supportive help that goes right through, in practical terms, to the bitter end…without hassle and cost!” We don’t act because:
  • 28.
  • 29. No social norms 1 tonne COMMUTING It’s not socially normal to say (to your peers and employer): “ Moving to new offices?” So I need to… x
  • 30.
  • 31. Skegness The Caribbean Toyota Land cruiser Aspirational (fun, cooler, smarter, affluent) Non-aspirational (routine, less cool, banal, ‘poorer’) Bus HIGHER CARBON LOWER CARBON Your own parking space X SMART Car
  • 32. Behaviour barrier, 4 of 6 Complexity & number of messages “ carbon reduction involves an enormous quantity, variety and complexity of action, we don’t know what to believe, or what to do, so we end up doing nothing” We don’t act because:
  • 33. Behaviour barrier, 5 of 6 Ease of Action “ currently, it’s hard to be a carbon cutter. We need lower carbon goods and services to be easier to find than other products and services, preferable to use, and better priced” We don’t act because:
  • 34. Hybrid Cars Bio-fuels Slower road speed limits Tele-communications Electric Fleet Car sharing Bus Trains Trams Hi-Speed trains Cycling SUSTAINABLE TRANSPORT SOLUTIONS THINGS WE’VE HEARD…PERCEPTIONS? Walking Fragmented Service Non-recyclable so higher lifecycle footprint Global Famine Not aspirational. Slow Same CO2 as planes Late More Expensive Crowded Not ubiquitous, infringes on personal flexibility Lower comparative mileage performance No infrastructure Mileage Issues Expensive, ? quality, not ubiquitous, not as good as face to face Huge set up carbon footprint Impossible to enforce. Slowing traffic increases CO2. Hugely unpopular Need to have the time Not safe Thefts
  • 35.
  • 36.
  • 37.
  • 38. STEP 1 We contact them through recognised ambassadors STEP 2 We meet them at their regular group meeting (ease of action) STEP 3 We show them the effects of climate change.. STEP 4 ..and ask if they will say ‘YES’! to become part of the Stirling critical mass carbon cutting project STEP 6 … with whom we create the group’s FIRST YEAR CARBON CUTTERS PLAN STEP 7 We give up to 6 support sessions throughout the year, overcoming obstacles collectively and collaboratively. STEP 5 We identify the group’s First Year Activator… At the end of year one, the group is invited to repeat the process for a second and third year…. 1 ° 2 ° 4 ° 5 ° 6 ° 3 °
  • 39. 3 year Community Carbon Cutting Plan Yrs 2 & 3: Infrastructural changes ATTITUDE CLOSED BEHAVIOUR + Settlement Open Days Yrs 1 - 3 Smart n’ easy (brain & body trainers) Immediate ease of action Large degree of normality YRS 2 & 3 Carbon Crushers Perceived new ‘desire’ , new aspirations & norms Reduction in conflicting messages More demand = greater ease of action Creates ease of action Engenders social norm Demonstrates joined up thinking
  • 40. Plenty of advice…but no support = attitude-behaviour gap Behaviour barrier, 1 of 6 Each GCNS community group acts as its own weekly support infrastructure, through asking ‘who remembered?’. We remind, encourage, cajole and compete with each other, to remember to carry out our carbon cutting action. By talking to each other, we start to understand our local infrastructural needs. These are then coordinated through the GCNS team to local delivery partners.
  • 41. Behaviour barrier, 2 of 6 Social Norms By asking each engaged community group to talk about their carbon cutting on a weekly basis, GCNS starts to normalise the idea of day to day carbon reduction. In addition, we will start to see carbon cutting in our local shops, in our local newspapers, hear about it on our local radio…everywhere we go in Stirling in fact, we will see that others are part of this critical mass project
  • 42.
  • 43. Behaviour barrier, 4 of 6 Complexity & number of messages GCNS puts the carbon cutter plan into being – one action per week that everyone takes, and everyone is reminded to take. GCNS will ask participants “what language worked for this activity?” “what reminder mechanism would work better?” ”How else can we help you make this happen?” We will record what tools and practices work for the varying groups, and improve our delivery with this feedback.
  • 44. Behaviour barrier, 5 of 6 Ease of Action GCNS will work with GCNS communities, bringing them together in annual open days, in order to discover mutual needs that will aid further carbon cutting. These ‘infrastructural demands’ will be assessed for their carbon validity, and then taken to the ‘delivery community’ such as the council & businesses.
  • 45. Behaviour barrier, final one Conflicting messaging & non-joined up thinking GCNS works with businesses and public bodies to help them get their own houses in order. Then, with their staff engaged as ‘communities’ we look at businesses’ external activity and messaging, as perceived by the public, and realign it to our area’s low carb aspirations.
  • 46.
  • 47.
  • 48.
  • 49. NOW 2035 12 tonnes 6 tonnes 1 tonne GCNS Carbon Descent Model, the trajectory and what it looks like…. Getting started, with smart and easy carbon brain and body trainers Making real progress with effective carbon crushers With the collaboration of businesses & the council to help us with infrastructural changes… So that cutting more carbs becomes easy again
  • 50.
  • 51.

Editor's Notes

  1. Notes to presenter: Why RN? SCCS, and gap in market Activity English carbon per head per year (tonnes) Recreation 2 Heating 1.5 Food 1.2 Household 1.2 Hygiene 1 Clothing 1 Commuting 0.8 Aviation 0.8 Education 0.5