The document discusses going above and beyond in your work. It recommends doing more than is expected by grabbing every opportunity, putting your full effort into tasks, and producing a lot of valuable content. While life responsibilities can sometimes get in the way of going above and beyond, the author suggests finding spare time to further your work. When starting a new business, it is important to go above and beyond in the beginning by doing extra tasks like blogging more than once a day, making videos, learning constantly, and syndicating content in many places. Doing so will help lead to success and freedom in the long run when less effort is needed each day to maintain your business.