This document discusses analytics and content strategies for a government organization. It outlines an evolution from basic metrics collection to more advanced and actionable insights. It describes goals of improving key performance indicators across traffic sources, conversions, behavior and qualitative measures. The document also discusses lessons learned around planning, documentation and reporting/visualization. Segmentation strategies and refinements to the organization's website search and navigation are proposed based on user research findings.
Big Data Connection presents: Big Data: Cause of ConfusionBob Samuels
High level view of the confusing world of 'Big Data'. The mission of the non-profit, American Institute of Big Data Professionals (AIBDP) is to provide structure and standards around terminology, proficiency, methodology, and expectations around Big Data.
Reporting on individual metrics in isolation will only get you so far. Data-driven decision making requires deeper analysis that includes additional context. This context often comes from a variety of data sources, many of which are siloed. Learn about the importance of data context, as well as specific steps on how to provide context across a variety of data sources.
Big Data Connection presents: Big Data: Cause of ConfusionBob Samuels
High level view of the confusing world of 'Big Data'. The mission of the non-profit, American Institute of Big Data Professionals (AIBDP) is to provide structure and standards around terminology, proficiency, methodology, and expectations around Big Data.
Reporting on individual metrics in isolation will only get you so far. Data-driven decision making requires deeper analysis that includes additional context. This context often comes from a variety of data sources, many of which are siloed. Learn about the importance of data context, as well as specific steps on how to provide context across a variety of data sources.
Lifecycle Integration with the University of KentuckySalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Tyler Gayheart, Office of Strategic Communication.
The University of Kentucky is embarking on a lifecycle enterprise approach to our digital and constituency relationship management (CRM) by way of a Enterprise Level Agreement (ELA) with Salesforce.org with the intention to deploy Salesforce for prospect, current student, alumni and donor operations carrying out over a multi-year period. This session will cover the process for planning, acquiring and building a lifecycle approach to deploying Salesforce across the enterprise at the University of Kentucky. An overview of activities will be shared from the completed phases of the project and speak to how the institutions plans to transform the way they engage prospects, current students, donors, alumni of the University.
Watch a recording of this presentation: https://youtu.be/8vKmN0oyIDM
Our dynamic landing page proposal to enhance user experience in booking a flight with Sky Alps. Done by using Open Data Hub data and web components as widgets.
OLX Group Prod Tech 2019 Keynote: Asia's Tech GiantsEugene Yan Ziyou
- Scaling across multiple properties while centralising capabilities
- How to decide what to centralise / decentralise?
- Alibaba & Grab: How do they scale across multiple commerce sites?
- SuperApps in China and Southeast Asia
- Why / why not go the SuperApp approach?
- WeChat & Grab: SuperApps of Asia
- Case Study: Alibaba’s playbook for integrating acquisitions (Lazada and Daraz)
- What were the key tactics and priorities?
- Lessons learnt
INSEAD Sharing on Lazada Data Science and my JourneyEugene Yan Ziyou
Sharing about how Lazada applies data science to improve customer and seller experience, and my personal journey to my current role in Lazada as Data Science Lead, VP
The design of data systems within education can be challenging due to a lack of easily accessible information and a large variety of stakeholders with differing needs. Architecting Academic Intelligence is the process of centralizing and making accessible the student administrative information to the every member of the administration, faculty and staff of the City Colleges of Chicago so as to more efficiently promote student success.
Your Data Goldmine: It's Closer Than You ThinkBlackbaud
In this session, we will review the ins and outs of data mining, including best practices for reviewing both internal and external sources. The goal is to provide a comprehensive overview of the information that fundraisers have residing in their constituent database systems while also reviewing external sources that can help in uncovering prospects as well. The session will continue with a skill lab that covers how the information should then be disseminated and managed for both major and annual giving. Lastly, we will cover key metrics that can help direct development staff to areas of success and those needing improvement.
ER&L 2015 Simplifying Your DDA Program For A Better User ExperienceRene Erlandson
A panel discussion at 2015 Electronic Resources & Libraries in Austin, Texas. Rene Erlandson, Holly Tomren and Kelly Drake discussed demand driven acquisitions implementations at each of their organization.
Delivering Aha Moments through Procurement Performance Analytics (part II)Dan Traub
2016 NAEP Annual Meeting presentation by Dan Traub of FinVantage Solutions LLC and Sandy Hicks of the University of Colorado. Delivered in San Antonio, TX.
In this update to the 2015 presentation, we explore the rollout and impact of the departmental scorecard program as it was introduced to over 215 financial managers across the University of Colorado System.
Learn how the University of Colorado Procurement Service Center launched an innovative program to gain valuable insights into its performance using the latest data visualization tools. Utilizing and analyzing data from multiple sources, CU has built a 360-degree platform to explore outcomes from procurement, payables, travel management, payment card, customer outreach, and other functions. The transition to a data-driven mindset will be examined, including a few surprises they learned along the way. The team will demonstrate how these metrics are driving new levels of collaboration with campus stakeholders, thanks to the popular departmental scorecards and executive dashboards.
UBC.ca - A Shift in Paradigm #PSEWEB2015Adrian Liem
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a functional, informational gateway, to a more experiential channel. One year later, the result is an online presence that has increased the reach and depth of engagement with its target audiences, and positioned the university to better-address broader communications challenges and opportunities across the enterprise.
Get the insider’s view on this latest redesign: the processes, tools, and strategy, the victories, setbacks, and lessons learned.
Creating Interactive Dashboards with Microsoft ExcelAACRAO
Sign up to view the archived webinar here: http://www.aacrao.org/conferences/conferences-detail-view/creating-interactive-dashboards-in-excel
Other college’s dashboards making you see green even though it is not your school color? No budget for specialized dashboard programs? Can’t keep up with end-user demands for different analyses?
New features in Excel 2010 and 2013 allow even casual users to create interactive dashboards that are both functional and great looking allowing you and your end-users to explore your data in ways you have only imagined—allowing you to convert your data into actionable information.
Even if you are a Pivot Table novice, you can create functional and great looking dashboards. In this webinar, we will show you the basic steps for creating interactive dashboards in Excel 2010 and 2013. Taking a holistic SEM approach, we will examine several use-cases throughout the student lifecycle.
From setting up your data, to creating the dashboard and modifying it to your own school colors, we will cover the basics of setting up a simple, yet interactive and informative dashboards. Some basic knowledge of Pivot Tables is useful but not required.
The creation of a “data democracy” involves new challenges around organizational acceptance, licensing, user access, data comprehension and training than are typically encountered with a more standard business intelligence deployment. In fact, studies suggest that as few as 4% of American companies may have actually achieved this rare distinction of empowering more than 50% of its employees to directly access and use data. In this session, Mr. Aldrich will discuss these challenges and the solutions that he has designed to create a data democracy for the City Colleges of Chicago.
Lifecycle Integration with the University of KentuckySalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Tyler Gayheart, Office of Strategic Communication.
The University of Kentucky is embarking on a lifecycle enterprise approach to our digital and constituency relationship management (CRM) by way of a Enterprise Level Agreement (ELA) with Salesforce.org with the intention to deploy Salesforce for prospect, current student, alumni and donor operations carrying out over a multi-year period. This session will cover the process for planning, acquiring and building a lifecycle approach to deploying Salesforce across the enterprise at the University of Kentucky. An overview of activities will be shared from the completed phases of the project and speak to how the institutions plans to transform the way they engage prospects, current students, donors, alumni of the University.
Watch a recording of this presentation: https://youtu.be/8vKmN0oyIDM
Our dynamic landing page proposal to enhance user experience in booking a flight with Sky Alps. Done by using Open Data Hub data and web components as widgets.
OLX Group Prod Tech 2019 Keynote: Asia's Tech GiantsEugene Yan Ziyou
- Scaling across multiple properties while centralising capabilities
- How to decide what to centralise / decentralise?
- Alibaba & Grab: How do they scale across multiple commerce sites?
- SuperApps in China and Southeast Asia
- Why / why not go the SuperApp approach?
- WeChat & Grab: SuperApps of Asia
- Case Study: Alibaba’s playbook for integrating acquisitions (Lazada and Daraz)
- What were the key tactics and priorities?
- Lessons learnt
INSEAD Sharing on Lazada Data Science and my JourneyEugene Yan Ziyou
Sharing about how Lazada applies data science to improve customer and seller experience, and my personal journey to my current role in Lazada as Data Science Lead, VP
The design of data systems within education can be challenging due to a lack of easily accessible information and a large variety of stakeholders with differing needs. Architecting Academic Intelligence is the process of centralizing and making accessible the student administrative information to the every member of the administration, faculty and staff of the City Colleges of Chicago so as to more efficiently promote student success.
Your Data Goldmine: It's Closer Than You ThinkBlackbaud
In this session, we will review the ins and outs of data mining, including best practices for reviewing both internal and external sources. The goal is to provide a comprehensive overview of the information that fundraisers have residing in their constituent database systems while also reviewing external sources that can help in uncovering prospects as well. The session will continue with a skill lab that covers how the information should then be disseminated and managed for both major and annual giving. Lastly, we will cover key metrics that can help direct development staff to areas of success and those needing improvement.
ER&L 2015 Simplifying Your DDA Program For A Better User ExperienceRene Erlandson
A panel discussion at 2015 Electronic Resources & Libraries in Austin, Texas. Rene Erlandson, Holly Tomren and Kelly Drake discussed demand driven acquisitions implementations at each of their organization.
Delivering Aha Moments through Procurement Performance Analytics (part II)Dan Traub
2016 NAEP Annual Meeting presentation by Dan Traub of FinVantage Solutions LLC and Sandy Hicks of the University of Colorado. Delivered in San Antonio, TX.
In this update to the 2015 presentation, we explore the rollout and impact of the departmental scorecard program as it was introduced to over 215 financial managers across the University of Colorado System.
Learn how the University of Colorado Procurement Service Center launched an innovative program to gain valuable insights into its performance using the latest data visualization tools. Utilizing and analyzing data from multiple sources, CU has built a 360-degree platform to explore outcomes from procurement, payables, travel management, payment card, customer outreach, and other functions. The transition to a data-driven mindset will be examined, including a few surprises they learned along the way. The team will demonstrate how these metrics are driving new levels of collaboration with campus stakeholders, thanks to the popular departmental scorecards and executive dashboards.
UBC.ca - A Shift in Paradigm #PSEWEB2015Adrian Liem
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a functional, informational gateway, to a more experiential channel. One year later, the result is an online presence that has increased the reach and depth of engagement with its target audiences, and positioned the university to better-address broader communications challenges and opportunities across the enterprise.
Get the insider’s view on this latest redesign: the processes, tools, and strategy, the victories, setbacks, and lessons learned.
Creating Interactive Dashboards with Microsoft ExcelAACRAO
Sign up to view the archived webinar here: http://www.aacrao.org/conferences/conferences-detail-view/creating-interactive-dashboards-in-excel
Other college’s dashboards making you see green even though it is not your school color? No budget for specialized dashboard programs? Can’t keep up with end-user demands for different analyses?
New features in Excel 2010 and 2013 allow even casual users to create interactive dashboards that are both functional and great looking allowing you and your end-users to explore your data in ways you have only imagined—allowing you to convert your data into actionable information.
Even if you are a Pivot Table novice, you can create functional and great looking dashboards. In this webinar, we will show you the basic steps for creating interactive dashboards in Excel 2010 and 2013. Taking a holistic SEM approach, we will examine several use-cases throughout the student lifecycle.
From setting up your data, to creating the dashboard and modifying it to your own school colors, we will cover the basics of setting up a simple, yet interactive and informative dashboards. Some basic knowledge of Pivot Tables is useful but not required.
The creation of a “data democracy” involves new challenges around organizational acceptance, licensing, user access, data comprehension and training than are typically encountered with a more standard business intelligence deployment. In fact, studies suggest that as few as 4% of American companies may have actually achieved this rare distinction of empowering more than 50% of its employees to directly access and use data. In this session, Mr. Aldrich will discuss these challenges and the solutions that he has designed to create a data democracy for the City Colleges of Chicago.
Anatomy of Search Relevance: From Data To ActionSaïd Radhouani
Relevance denotes how well a search result satisfies the user information need. In addition to the search engine components (i.e., indexer and query parser), there are many other components that impact relevance. e.g., user understanding , data optimization, domain knowledge, etc. Improving relevance remains the main and most challenging goal of each search engine. Indeed, relevance can be subjective, therefore hard to measure and to improve. In this talk, Saïd will demystify the concept of relevance by defining its main components. For each component, he will present the technology enablers, the data, and processes that are required in order to measure and improve relevance. In this talk, attendees will learn how to provide a relevant user experience and track it over time.
Presentation at ALA Midwinter Dallas at the Cataloging Norms IG. Describes the differences between management at the record level and at the statement level.
32. “This year however, we have been required to follow up
via phone (which is a big drain on resources) as many of
our students can't find where their email is. In the
onversations with them I had to walk them through going
to the ualberta.ca homepage then clicking on
'apps@ualberta.ca'to find their email account. It has
become clear thatapps@ualberta.ca in no way translates to
'hey- that is where my email lives' to our students-
especially those new to the U of A.”
- collecting: just getting whatever data we can. make sure it’s valid - high level: visits, pageviews, demographic data - advanced collecting: click tracking, filtering, events, custom variables - detailed metrics: sources, segments, search, behaviour based on segment - useful/actionable: info from data on how users behave helps make the decisions about content and design
Many sites using different GA accounts viewed as completely separate sites Attribution model is incorrect other data also incorrect: search terms, pages/visit, new and returning, landing pages
rollup account solves this separate accounts can be used to do path tracking
what it looks like
sources to all ualberta sites - much more accurate than many different accounts
we have 100’s of accounts. also need to take into account how to manage
- what it looks like - managing users and access - maximize what you can do with accounts, profiles, filters etc - central account with admin means data is never lost
- GA in a good place - add other tools - Crazyegg: where are users clicking - KISS Metrics: what are users doing. paths, funnels, cohort - KISS Insights/Qualaroo: valuable qualitative data
- planning is key to capture the data you want - document what you’re doing. have something that team can refer back to
- must have goals set up - without goals, how do you know if you’re successful - old saying “if you can’t define success, you can’t measure success” - define it, measure it, improve it
- for us, the goals are obvious - match up to the University’s overall goals as per the president’s Dare to Discover
- it’s on all our pages. - new version, it will be even more prominent and consistent - track all of these - how are users converting
- goals in GA - can be used to measure full conversions or even an ‘almost conversion’ - almost means as close as we can get to final conversion, but we don’t have the tech or access to fully complete the cycle with analytics
- almost ready to launch institutional refresh. - looking at our past data (1 year) and making changes based on what we’ve seen - clicks, usability, patterns, SEARCH
- define our funnels. how to users get from entry to goal completion
- document each major section/page
- here’s what’s in the summary document
- metrics that matter
- search - i believe search is huge. - look at Google Trends - how they predict flu trends - GOA using Google Search Appliance
- nearly half our traffic comes via search - very search-centric society
- more so now that address bars double as a search bar
you can see it in contributions to conversions - from FOI 2012
- and conversion rates
- search is intent - tells you exactly what people are looking for or how they see you - look for branded search - people who want to find you
- where users come from determines behaviour - not everyone is the same
- site search - what can’t people find - what are you not making available
- search rates from specific pages - how hard is a page to use - people searching for links that are right on the page - convocation example
- email
- webmail to apps - people on campus over the last 2 years were communicated to - new people - NO IDEA
- document it
- what are the goals and how will we determine success