SlideShare a Scribd company logo
MARKET
READY
   114 digital Channels
    PVR - channel *recording facility
    VOD- a library of 350 Movie and many more to be added
    Photo Gallery : customer can view images stored in their camera /
    Pen Drive (Album)
    Live World Radio Channels : 14 satellite based digital Radio Channels
    available
    TV Games
    Dictionary
 WICE EDU- Unique interactive virtual class room. A platform to
deliver content over the network remotely.

   Competitive exams like GRE, GMAT, CAT, IEEE
    + 10-12 standard coaching are in pipeline.

 Video Phone -Now customer can interact face to face with there
relatives on their TV.
 Email –SMS: - Now Send SMS or Email from your
               TV  TV, TV Mobile and Mobile TV

 TV booking -Now book your travel / movie tickets from your TV

 Chatting -Now customer can create their Social Network on TV

 Shopping - Buy and Auction available on line with WICE TV
 IPTV is still a big question to customer
 Adaptability of tuning Television with broadband
 Definition of triple play still need more propaganda with
customer
 Configuration & Installation is also a big concern area
 Day by Day Content getting expensive
Marketing Move- GO TO MARKET Strategy


 Member Get Member programs, loyalty initiative.

 Lead generation kiosk at all BSNL Customer Service Center

 Outbound calling activity on all Broadband customer Number

 Personalized communication
………………. GO TO MARKET Strategy



 DID(Direct Inward Dialing) tie-ups for bulk booking at all prime builder
projects.

 Performance driven incentive program for Installing as well as to
reduce TAT ( Turn Around Time)

 Master Franchisee model for quicker penetration in all assigned Cities.
Thank you

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  • 6. 114 digital Channels  PVR - channel *recording facility  VOD- a library of 350 Movie and many more to be added  Photo Gallery : customer can view images stored in their camera / Pen Drive (Album)  Live World Radio Channels : 14 satellite based digital Radio Channels available  TV Games  Dictionary
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  • 8.  WICE EDU- Unique interactive virtual class room. A platform to deliver content over the network remotely. Competitive exams like GRE, GMAT, CAT, IEEE  + 10-12 standard coaching are in pipeline.  Video Phone -Now customer can interact face to face with there relatives on their TV.
  • 9.  Email –SMS: - Now Send SMS or Email from your  TV  TV, TV Mobile and Mobile TV  TV booking -Now book your travel / movie tickets from your TV  Chatting -Now customer can create their Social Network on TV  Shopping - Buy and Auction available on line with WICE TV
  • 10.  IPTV is still a big question to customer  Adaptability of tuning Television with broadband  Definition of triple play still need more propaganda with customer  Configuration & Installation is also a big concern area  Day by Day Content getting expensive
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  • 15. Marketing Move- GO TO MARKET Strategy  Member Get Member programs, loyalty initiative.  Lead generation kiosk at all BSNL Customer Service Center  Outbound calling activity on all Broadband customer Number  Personalized communication
  • 16. ………………. GO TO MARKET Strategy  DID(Direct Inward Dialing) tie-ups for bulk booking at all prime builder projects.  Performance driven incentive program for Installing as well as to reduce TAT ( Turn Around Time)  Master Franchisee model for quicker penetration in all assigned Cities.