This document summarizes the features and services available on WICE TV, an IPTV service, and discusses strategies for marketing WICE TV. Key features include 114 digital channels, PVR recording, video on demand, photo gallery, radio channels, games, education content, video calling, email/SMS from TV, online booking and shopping. Concerns mentioned are customer understanding of IPTV, broadband adaptability, triple play definition, installation issues, and rising content costs. The marketing strategies proposed are member referral programs, kiosks at BSNL centers, outbound calling, personalized communication, tie-ups for bulk orders, and incentives for installers and reducing turnaround time.