The document discusses an entrepreneurship program where the students are working on ideas for ExpertsOnDemand and GoGlobal. For ExpertsOnDemand, the students initially thought it would help large companies with Salesforce issues but learned the problem was not important enough. For GoGlobal, the students learned their initial assumptions about the business were incorrect and made changes to focus on e-commerce companies expanding from the US to nearby countries.
Connecting Brand to Demand with Customer-Centric ContentCarmen Hill
Demand is not something that emerges only after you have created brand awareness—and it doesn’t begin and end with a lead-gen form. It starts with a person’s first experience with your business and, with content as a driver, builds momentum with each experience that follows.
Learn how your content can build a bridge from brand to demand—and beyond—as Chill Content Principal Carmen Hill shares real-world examples and practical tips for creating a customer-centered content strategy.
Jim Ouimet: Presentation to the Worksite Benefits Mania Conference in Las Veg...Afinium Hendrickx
Customer Centric, Data-Driven Enrollment. Creating a unique customer journey by, engaging your customers one-to-one to get to know them in the right way, and relate to them in the right way, to generate the right results. Understand their unique needs, wants and behavioral tendencies, and streamline, personalize, and improve the customer experience.
Este cuento está destinado a estudiantes de 5 años y tiene como objetivos que conozcan las características del águila imperial ibérica, diferenciar sus plumas de otras, y saber qué animales come, además de fomentar la protección de la vida silvestre. La evaluación incluirá preguntas de comprensión lectora, observación directa y calificación de actividades. La historia trata sobre Luisito, quien encuentra una pluma de águila y aprende sobre estas aves gracias a su abuelo.
El documento presenta las tasas de desocupación del trimestre noviembre 2009 - enero 2010 para la Región XV y la ciudad de Arica. La tasa de desocupación nacional fue de 8,7%, la de la Región XV fue de 8,0% (0,7% menos que la tasa nacional) y la de Arica fue de 8,9%. La tasa de desocupación fue mayor para las mujeres que para los hombres tanto a nivel nacional como regional.
El documento presenta información sobre los sistemas ERP (Enterprise Resource Planning). Explica que un ERP es un software que permite gestionar de forma integrada todos los procesos de negocio de una empresa. Luego brinda detalles sobre la historia, evolución, componentes, beneficios y ejemplos de implementación de los sistemas ERP, incluyendo casos de empresas peruanas que los utilizan como Supermercados Wong.
JPM Prime Brokerage Global Hedge Fund Trends March 2013Brian Shapiro
All major hedge fund strategies posted gains in February except Global Macro, which fell. The HFRI Global Hedge Fund Index rose 0.14% while Relative Value rose the most at 0.66%. Leverage across hedge funds fell slightly from 1.91 to 1.88 as volatility increased. Short positions in the US were covered while flows in Europe and Asia were light. Fewer US investors allocated to structured credit while directional strategies became more popular.
Reglamento 1169/2011. Empieza la cuenta atrás para actualizar el etiquetado a...CimWorks / Konotec
Presentación de la Dra. Montse Castillo en la Jornada "“Estrategias de futuro para el sector de Productos de Consumo Envasados” organizada por Konotec y Dassault Systèmes.
Conozca más sobre soluciones para la Gestión del Etiquetado en www.konotec.com.
La Dra. Castillo empieza introduciendo el contexto y necesidad de actualizar la protección al consumidor –empezando por el caso de la crisis de la carne de caballo-, desarrolla los puntos más críticos y novedosos de la nueva regulación respecto a la obligatoriedad de suministrar una información más detallada y en formato más usable por el consumidor, y termina tratando de la problemática que ello conllevará a las empresas en el tratamiento informatizado de esta información y los procesos de actualización continuada. En particular, la doctora Castillo hace énfasis en un apartado de la nueva regulación que, aunque muy corto en texto, tiene severas implicaciones en toda la cadena de suministro. Se trata de la obligatoriedad de proporcionar al consumidor todo este cúmulo de nueva información en los casos de venta a distancia mediante portales de Internet. Ello va a requerir organizar todo el contenido y tratamiento de las etiquetas en sistemas informáticos “ad-hoc” que deberán ser integradas con plataformas de negocio tales como AECOC GS1/ GDSN para su posterior explotación por los operadores comerciales en línea.
Ex UD3 APARATOS DIGESTIVO Y RESPIRATORIOrosamartinal
Este documento presenta preguntas sobre los aparatos digestivo y respiratorio. Pregunta sobre los órganos que componen estos sistemas y sus funciones, como la digestión de diferentes tipos de alimentos y los procesos que tienen lugar. También pide emparejar órganos con sus funciones correspondientes en el sistema respiratorio, como los alvéolos pulmonares que intercambian gases con los capilares que los rodean.
Connecting Brand to Demand with Customer-Centric ContentCarmen Hill
Demand is not something that emerges only after you have created brand awareness—and it doesn’t begin and end with a lead-gen form. It starts with a person’s first experience with your business and, with content as a driver, builds momentum with each experience that follows.
Learn how your content can build a bridge from brand to demand—and beyond—as Chill Content Principal Carmen Hill shares real-world examples and practical tips for creating a customer-centered content strategy.
Jim Ouimet: Presentation to the Worksite Benefits Mania Conference in Las Veg...Afinium Hendrickx
Customer Centric, Data-Driven Enrollment. Creating a unique customer journey by, engaging your customers one-to-one to get to know them in the right way, and relate to them in the right way, to generate the right results. Understand their unique needs, wants and behavioral tendencies, and streamline, personalize, and improve the customer experience.
Este cuento está destinado a estudiantes de 5 años y tiene como objetivos que conozcan las características del águila imperial ibérica, diferenciar sus plumas de otras, y saber qué animales come, además de fomentar la protección de la vida silvestre. La evaluación incluirá preguntas de comprensión lectora, observación directa y calificación de actividades. La historia trata sobre Luisito, quien encuentra una pluma de águila y aprende sobre estas aves gracias a su abuelo.
El documento presenta las tasas de desocupación del trimestre noviembre 2009 - enero 2010 para la Región XV y la ciudad de Arica. La tasa de desocupación nacional fue de 8,7%, la de la Región XV fue de 8,0% (0,7% menos que la tasa nacional) y la de Arica fue de 8,9%. La tasa de desocupación fue mayor para las mujeres que para los hombres tanto a nivel nacional como regional.
El documento presenta información sobre los sistemas ERP (Enterprise Resource Planning). Explica que un ERP es un software que permite gestionar de forma integrada todos los procesos de negocio de una empresa. Luego brinda detalles sobre la historia, evolución, componentes, beneficios y ejemplos de implementación de los sistemas ERP, incluyendo casos de empresas peruanas que los utilizan como Supermercados Wong.
JPM Prime Brokerage Global Hedge Fund Trends March 2013Brian Shapiro
All major hedge fund strategies posted gains in February except Global Macro, which fell. The HFRI Global Hedge Fund Index rose 0.14% while Relative Value rose the most at 0.66%. Leverage across hedge funds fell slightly from 1.91 to 1.88 as volatility increased. Short positions in the US were covered while flows in Europe and Asia were light. Fewer US investors allocated to structured credit while directional strategies became more popular.
Reglamento 1169/2011. Empieza la cuenta atrás para actualizar el etiquetado a...CimWorks / Konotec
Presentación de la Dra. Montse Castillo en la Jornada "“Estrategias de futuro para el sector de Productos de Consumo Envasados” organizada por Konotec y Dassault Systèmes.
Conozca más sobre soluciones para la Gestión del Etiquetado en www.konotec.com.
La Dra. Castillo empieza introduciendo el contexto y necesidad de actualizar la protección al consumidor –empezando por el caso de la crisis de la carne de caballo-, desarrolla los puntos más críticos y novedosos de la nueva regulación respecto a la obligatoriedad de suministrar una información más detallada y en formato más usable por el consumidor, y termina tratando de la problemática que ello conllevará a las empresas en el tratamiento informatizado de esta información y los procesos de actualización continuada. En particular, la doctora Castillo hace énfasis en un apartado de la nueva regulación que, aunque muy corto en texto, tiene severas implicaciones en toda la cadena de suministro. Se trata de la obligatoriedad de proporcionar al consumidor todo este cúmulo de nueva información en los casos de venta a distancia mediante portales de Internet. Ello va a requerir organizar todo el contenido y tratamiento de las etiquetas en sistemas informáticos “ad-hoc” que deberán ser integradas con plataformas de negocio tales como AECOC GS1/ GDSN para su posterior explotación por los operadores comerciales en línea.
Ex UD3 APARATOS DIGESTIVO Y RESPIRATORIOrosamartinal
Este documento presenta preguntas sobre los aparatos digestivo y respiratorio. Pregunta sobre los órganos que componen estos sistemas y sus funciones, como la digestión de diferentes tipos de alimentos y los procesos que tienen lugar. También pide emparejar órganos con sus funciones correspondientes en el sistema respiratorio, como los alvéolos pulmonares que intercambian gases con los capilares que los rodean.
El Punto Vive Digital Plus es un espacio que ofrece acceso a tecnologías de la información y comunicación (TIC), capacitación, entretenimiento y otros servicios TIC. El punto tiene cuatro laboratorios: Innovación, Entrenamiento, Entretenimiento y Producción de Medios, que permiten alfabetización digital, producción de contenidos digitales como videos y aplicaciones, y entretenimiento responsable con videojuegos.
Environmental ethics is a complex issue with reasonable arguments on multiple sides. Some key considerations in this debate include:
1. Balancing human needs and environmental protection. Both are important but often in tension.
2. Considering intergenerational equity. Current decisions impact those not yet born who cannot represent their interests.
3. Determining what constitutes an "acceptable" level of risk is difficult with uncertainties in both science and values.
4. While humans have shaped nature for millennia, biodiversity loss now threatens Earth's life support systems on which humans depend.
Overall, most ethicists argue humans have some moral obligation to protect the natural environment, both for its own intrinsic value and to ensure long-term sustainability
Sapa Building System: Reference book volume 1Architectura
Sapa Building System provides architectural aluminum solutions for building envelopes. It understands the importance of sustainable solutions to address environmental challenges. Sapa is continuously working to develop new solutions to create comfortable, convenient, and sustainable environments for work, leisure, and living. It focuses on improving product performance in areas like thermal insulation, safety, and building integrated photovoltaics.
This document provides an introduction to patent searching and outlines exercises to practice finding patents in various databases. It discusses choosing between Espacenet and Derwent Innovations Index as the two important databases for direct patent searching. Exercises are included to search for specific patents by number in Espacenet and to view the bibliographic information and family of related patents. The document also explains using Derwent Innovations Index to search for patents by number and view results.
Este documento presenta una lista de más de 60 productos odontológicos de la compañía ABC Dental, incluyendo resinas, cementos, ácidos, selladores, endopostes, puntas, yeso, instrumental y equipos como muflas, hornos, lámparas y ultrasonido. Se provee información sobre las aplicaciones y presentaciones de cada producto.
La posición natural para defecar es en cuclillas, no sentado. El inodoro moderno fue diseñado sin considerar la fisiología humana y sentarse puede dificultar la eliminación e incrementar el riesgo de enfermedades. Defecar en cuclillas endereza la curva rectal, facilita la evacuación y reduce la presión, mejorando la salud intestinal y disminuyendo problemas como el estreñimiento, hemorroides y cáncer colorrectal.
Este documento establece el protocolo para investigar accidentes de trabajo. Se describe el proceso de investigación, incluyendo la recopilación de información y evidencia en el lugar del accidente, como testimonios y fotografías. Luego, el análisis de la información para determinar las causas inmediatas y subyacentes del accidente mediante técnicas como el análisis sistemático de causas. El objetivo es identificar las causas para prevenir futuros accidentes.
Este documento presenta un plan de estudios para lengua española de 6o grado de primaria. Contiene 6 unidades que cubren temas gramaticales como los sustantivos, adjetivos, pronombres, verbos, tiempos verbales y acentuación. Cada unidad incluye lecciones, actividades interactivas y evaluaciones para revisar los conceptos clave.
This document provides the table of contents for a book titled "300 Solved Problems Soil/Rock Mechanics and Foundations Engineering" by Luis A. Prieto-Portar. The table of contents lists 13 chapters covering topics such as soil exploration, phase relations of soils, classification of soils, compaction, permeability, seepage, stresses in soils, settlements, shear strength, and slope stability. Each chapter contains multiple practice problems ranging from easy to professional level.
La pituitaria amarilla es una membrana mucosa situada en la parte superior de las fosas nasales que contiene células nerviosas olfativas y receptores que permiten el sentido del olfato. Está constituida por células con cilios microscópicos recubiertos de receptores sensibles a moléculas de olor y glándulas que producen moco para mantener húmedo el epitelio.
FarmSense is developing a mobile farm management application for specialty crops. They have interviewed 110 potential customers so far. The team started with some unsuccessful ideas but learned through customer interviews that farmers need mobile solutions to manage their farms from their pickup trucks. The team has identified initial MVP features, developed hypotheses for customer acquisition, and created a 6-month plan to validate the product-market fit.
El Museo Arqueológico de Alicante (MARQ) ofrece varias actividades educativas como visitas guiadas y talleres para estudiantes, material didáctico para el público, un club para suscriptores, actividades vacacionales de verano, y cursos de formación continua para profesores, con el objetivo de que sirva como un recurso educativo valioso a través de sus colecciones arqueológicas e investigaciones.
100 ejemplos de palabras agudas con acentoRosi Parri
Este documento presenta dos listas de 100 palabras cada una. La primera lista contiene palabras agudas con acento, mientras que la segunda lista contiene palabras agudas sin acento. Las palabras se enumeran del 1 al 100 en cada lista para mostrar ejemplos claros de palabras agudas con y sin tilde en español.
Promotions-r-us
1 | P a g e
Prepared by Dawn Rovers
Adapted from OCMC 2011 Case Study
Revised Sept. 22, 2017
NOTE: All organizations and relationships are fiction for teaching purposes
Gerry Atwood, the CEO for Promotions-r-us was sitting at his desk one snowy day in January
2015. He was reviewing the latest report from his Sales Manager. He was at a loss as to how
to improve profitability when their product offering was so mature and competition so intense.
He could not explain why their sales and marketing efforts didn’t seem to be adding much more
value to the firm. He wondered if they needed to expand to new markets, consider moving into
the Business to Consumer market, or find a way to improve overall profitability within their
existing B2B market. He had to report to the Board of Directors the following week on how he
would improve profits for the promotions company that he founded 40 years ago.
Promotions-r-us:
Promotions-r-us was a family run Canadian company serving in the promotional product market
since 1975. They sold a range of products that could be customized with company logos or
slogans (e.g. bags, automotive products, lanyards, magnets, watches, drinkware, sports
products, awards, etc.). Promotions-r-us (PRU) was one of the top 25 promotional product
companies in Canada for the past twelve years. However, by 2015 Promotions-r-us faced a time
of intense competition in the industry, which had grown from a few hundred companies in 1975,
to well over 3000 companies. During that time, Promotions-r-us had evolved and grown with the
market, but by 2012 they had reached a plateau in sales. By 2014, margins had begun to slip
and overall profitability had been down for the past 2 years. At last year’s executive meeting,
the firm’s objective of putting North American made quality products into the hands of valued
partners was reaffirmed. However, a strong emphasis was put on maintaining profitability
through efficiencies in the light of competitive pricing and slipping product margins.
Products and Customers:
Promotions-r-us offered its comprehensive collection of promotional items to a vast portfolio of
clients, including multinational corporations and small to medium sized corporations. Some of
their best customers were multi-national firms with tremendous purchasing power. Further,
Promotions-r-us took pride in the strong relationships they developed over the past 40 years.
Some of their biggest clients had been with them since the company’s inception. However, in
each case, Promotions-r-us only provided for the needs of the North American operations, in
Promotions-r-us
2 | P a g e
some cases, only to the Canadian affiliates. With a relatively small sales force, it would be
difficult to tackle a more international client base in their Business to Business operations.
Further, Promotions-r-us differentiated itself in this.
The document discusses the importance of assessing the viability of a business model before making large investments. It describes the speaker's experience with his previous startup Closely, which was unable to find a viable go-to-market channel despite testing direct sales, agency partners, and large solution providers. The speaker advocates doing a thorough evaluation of the addressable market, competition, and industry structure to understand risks before pursuing investment. The presentation provides tips for optimizing messaging and sales processes through continuous testing and iteration.
Business Model Canvas Strategic Planning Book and WorkbookRamona Szenasi
Business Model Canvas is a strategic planning technique that helps companies answer core questions about their business. The Business Model Canvas book provides easy-to-understand instructions for how to use the model and includes an interactive workbook.
Make notes or modify your notes with this interactive PDF. It'll explain how to fill it out in detail and also provide an overview on what needs to be included.
www.7needs.com
Benchmark of Ecommerce solution - full [english]Philippe Humeau
The Benchmark of Ecommerce solution is an in depth review of 12 popular e-commerce solutions and frameworks. In the Java family, Hybris, Intershop, Websphere and ATG are reviewed. For the PHP one: Magento, Prestashop, Drupal Commerce, Oxid eShop, Virtuemart, RBS Change, Opencart & Zen cart.
For all the solutions, their global philosophy, strategy and technical strengths / weaknesses are browsed and analyzed. Each solution is also ranked on 24 technical KPIs.
This 180+ pages study is now brought to you, free of charge, by NBS System.
(The global summary table can be found here: http://www.nbs-system.com/wp-content/uploads/Global%20rating%20table.html)
To date, the V1 of the study gathered 15000+ readers and V2 counts already 22000+ readers. It is said by our readers to be the most complete and comprehensive resource about ecommerce solutions to date. We will update this work to V3 during 2014, including 4 to 5 more solutions.
Note also that this study is available in Spanish and French.
We are publishing the study in our Lab section: http://www.nbs-system.co.uk/blog/benchmark-of-e-commerce-solutions.html
Product-Startup-Founders-Rulebook-atc.pdfDarryl Jose
A quick guide for founders on the rules to follow when building a startup. Here are some mistakes you can avoid and be successful much faster.
The goal in mind for this rule book is to help startup founder learn some of the best practices and avoid costly mistake early on in their journey.
The document provides tips for closing the first 10 B2B deals by focusing on finding early adopters and unaffiliated customers, getting reviews and referrals through an advocacy program to build social proof, and using customer advocates as the new sales team by empowering them through incentives and engagement. It emphasizes aiming for the right target customers, developing competitors' status quo, and using different traction channels like networking, early adopter programs, and referrals to accelerate deals through existing satisfied customers.
This document provides tips for generating leads for businesses targeting the affluent consumer market. It discusses defining an ideal customer profile based on profitable traits and characteristics. The document also discusses creating a unique selling proposition and value proposition focused on resolving customer issues. It then outlines a two-step lead generation process and sample lead follow up system with multiple touchpoints. Finally, it lists over 100 lead generation techniques for businesses to try, highlighting some low-cost and underutilized methods.
El Punto Vive Digital Plus es un espacio que ofrece acceso a tecnologías de la información y comunicación (TIC), capacitación, entretenimiento y otros servicios TIC. El punto tiene cuatro laboratorios: Innovación, Entrenamiento, Entretenimiento y Producción de Medios, que permiten alfabetización digital, producción de contenidos digitales como videos y aplicaciones, y entretenimiento responsable con videojuegos.
Environmental ethics is a complex issue with reasonable arguments on multiple sides. Some key considerations in this debate include:
1. Balancing human needs and environmental protection. Both are important but often in tension.
2. Considering intergenerational equity. Current decisions impact those not yet born who cannot represent their interests.
3. Determining what constitutes an "acceptable" level of risk is difficult with uncertainties in both science and values.
4. While humans have shaped nature for millennia, biodiversity loss now threatens Earth's life support systems on which humans depend.
Overall, most ethicists argue humans have some moral obligation to protect the natural environment, both for its own intrinsic value and to ensure long-term sustainability
Sapa Building System: Reference book volume 1Architectura
Sapa Building System provides architectural aluminum solutions for building envelopes. It understands the importance of sustainable solutions to address environmental challenges. Sapa is continuously working to develop new solutions to create comfortable, convenient, and sustainable environments for work, leisure, and living. It focuses on improving product performance in areas like thermal insulation, safety, and building integrated photovoltaics.
This document provides an introduction to patent searching and outlines exercises to practice finding patents in various databases. It discusses choosing between Espacenet and Derwent Innovations Index as the two important databases for direct patent searching. Exercises are included to search for specific patents by number in Espacenet and to view the bibliographic information and family of related patents. The document also explains using Derwent Innovations Index to search for patents by number and view results.
Este documento presenta una lista de más de 60 productos odontológicos de la compañía ABC Dental, incluyendo resinas, cementos, ácidos, selladores, endopostes, puntas, yeso, instrumental y equipos como muflas, hornos, lámparas y ultrasonido. Se provee información sobre las aplicaciones y presentaciones de cada producto.
La posición natural para defecar es en cuclillas, no sentado. El inodoro moderno fue diseñado sin considerar la fisiología humana y sentarse puede dificultar la eliminación e incrementar el riesgo de enfermedades. Defecar en cuclillas endereza la curva rectal, facilita la evacuación y reduce la presión, mejorando la salud intestinal y disminuyendo problemas como el estreñimiento, hemorroides y cáncer colorrectal.
Este documento establece el protocolo para investigar accidentes de trabajo. Se describe el proceso de investigación, incluyendo la recopilación de información y evidencia en el lugar del accidente, como testimonios y fotografías. Luego, el análisis de la información para determinar las causas inmediatas y subyacentes del accidente mediante técnicas como el análisis sistemático de causas. El objetivo es identificar las causas para prevenir futuros accidentes.
Este documento presenta un plan de estudios para lengua española de 6o grado de primaria. Contiene 6 unidades que cubren temas gramaticales como los sustantivos, adjetivos, pronombres, verbos, tiempos verbales y acentuación. Cada unidad incluye lecciones, actividades interactivas y evaluaciones para revisar los conceptos clave.
This document provides the table of contents for a book titled "300 Solved Problems Soil/Rock Mechanics and Foundations Engineering" by Luis A. Prieto-Portar. The table of contents lists 13 chapters covering topics such as soil exploration, phase relations of soils, classification of soils, compaction, permeability, seepage, stresses in soils, settlements, shear strength, and slope stability. Each chapter contains multiple practice problems ranging from easy to professional level.
La pituitaria amarilla es una membrana mucosa situada en la parte superior de las fosas nasales que contiene células nerviosas olfativas y receptores que permiten el sentido del olfato. Está constituida por células con cilios microscópicos recubiertos de receptores sensibles a moléculas de olor y glándulas que producen moco para mantener húmedo el epitelio.
FarmSense is developing a mobile farm management application for specialty crops. They have interviewed 110 potential customers so far. The team started with some unsuccessful ideas but learned through customer interviews that farmers need mobile solutions to manage their farms from their pickup trucks. The team has identified initial MVP features, developed hypotheses for customer acquisition, and created a 6-month plan to validate the product-market fit.
El Museo Arqueológico de Alicante (MARQ) ofrece varias actividades educativas como visitas guiadas y talleres para estudiantes, material didáctico para el público, un club para suscriptores, actividades vacacionales de verano, y cursos de formación continua para profesores, con el objetivo de que sirva como un recurso educativo valioso a través de sus colecciones arqueológicas e investigaciones.
100 ejemplos de palabras agudas con acentoRosi Parri
Este documento presenta dos listas de 100 palabras cada una. La primera lista contiene palabras agudas con acento, mientras que la segunda lista contiene palabras agudas sin acento. Las palabras se enumeran del 1 al 100 en cada lista para mostrar ejemplos claros de palabras agudas con y sin tilde en español.
Promotions-r-us
1 | P a g e
Prepared by Dawn Rovers
Adapted from OCMC 2011 Case Study
Revised Sept. 22, 2017
NOTE: All organizations and relationships are fiction for teaching purposes
Gerry Atwood, the CEO for Promotions-r-us was sitting at his desk one snowy day in January
2015. He was reviewing the latest report from his Sales Manager. He was at a loss as to how
to improve profitability when their product offering was so mature and competition so intense.
He could not explain why their sales and marketing efforts didn’t seem to be adding much more
value to the firm. He wondered if they needed to expand to new markets, consider moving into
the Business to Consumer market, or find a way to improve overall profitability within their
existing B2B market. He had to report to the Board of Directors the following week on how he
would improve profits for the promotions company that he founded 40 years ago.
Promotions-r-us:
Promotions-r-us was a family run Canadian company serving in the promotional product market
since 1975. They sold a range of products that could be customized with company logos or
slogans (e.g. bags, automotive products, lanyards, magnets, watches, drinkware, sports
products, awards, etc.). Promotions-r-us (PRU) was one of the top 25 promotional product
companies in Canada for the past twelve years. However, by 2015 Promotions-r-us faced a time
of intense competition in the industry, which had grown from a few hundred companies in 1975,
to well over 3000 companies. During that time, Promotions-r-us had evolved and grown with the
market, but by 2012 they had reached a plateau in sales. By 2014, margins had begun to slip
and overall profitability had been down for the past 2 years. At last year’s executive meeting,
the firm’s objective of putting North American made quality products into the hands of valued
partners was reaffirmed. However, a strong emphasis was put on maintaining profitability
through efficiencies in the light of competitive pricing and slipping product margins.
Products and Customers:
Promotions-r-us offered its comprehensive collection of promotional items to a vast portfolio of
clients, including multinational corporations and small to medium sized corporations. Some of
their best customers were multi-national firms with tremendous purchasing power. Further,
Promotions-r-us took pride in the strong relationships they developed over the past 40 years.
Some of their biggest clients had been with them since the company’s inception. However, in
each case, Promotions-r-us only provided for the needs of the North American operations, in
Promotions-r-us
2 | P a g e
some cases, only to the Canadian affiliates. With a relatively small sales force, it would be
difficult to tackle a more international client base in their Business to Business operations.
Further, Promotions-r-us differentiated itself in this.
The document discusses the importance of assessing the viability of a business model before making large investments. It describes the speaker's experience with his previous startup Closely, which was unable to find a viable go-to-market channel despite testing direct sales, agency partners, and large solution providers. The speaker advocates doing a thorough evaluation of the addressable market, competition, and industry structure to understand risks before pursuing investment. The presentation provides tips for optimizing messaging and sales processes through continuous testing and iteration.
Business Model Canvas Strategic Planning Book and WorkbookRamona Szenasi
Business Model Canvas is a strategic planning technique that helps companies answer core questions about their business. The Business Model Canvas book provides easy-to-understand instructions for how to use the model and includes an interactive workbook.
Make notes or modify your notes with this interactive PDF. It'll explain how to fill it out in detail and also provide an overview on what needs to be included.
www.7needs.com
Benchmark of Ecommerce solution - full [english]Philippe Humeau
The Benchmark of Ecommerce solution is an in depth review of 12 popular e-commerce solutions and frameworks. In the Java family, Hybris, Intershop, Websphere and ATG are reviewed. For the PHP one: Magento, Prestashop, Drupal Commerce, Oxid eShop, Virtuemart, RBS Change, Opencart & Zen cart.
For all the solutions, their global philosophy, strategy and technical strengths / weaknesses are browsed and analyzed. Each solution is also ranked on 24 technical KPIs.
This 180+ pages study is now brought to you, free of charge, by NBS System.
(The global summary table can be found here: http://www.nbs-system.com/wp-content/uploads/Global%20rating%20table.html)
To date, the V1 of the study gathered 15000+ readers and V2 counts already 22000+ readers. It is said by our readers to be the most complete and comprehensive resource about ecommerce solutions to date. We will update this work to V3 during 2014, including 4 to 5 more solutions.
Note also that this study is available in Spanish and French.
We are publishing the study in our Lab section: http://www.nbs-system.co.uk/blog/benchmark-of-e-commerce-solutions.html
Product-Startup-Founders-Rulebook-atc.pdfDarryl Jose
A quick guide for founders on the rules to follow when building a startup. Here are some mistakes you can avoid and be successful much faster.
The goal in mind for this rule book is to help startup founder learn some of the best practices and avoid costly mistake early on in their journey.
The document provides tips for closing the first 10 B2B deals by focusing on finding early adopters and unaffiliated customers, getting reviews and referrals through an advocacy program to build social proof, and using customer advocates as the new sales team by empowering them through incentives and engagement. It emphasizes aiming for the right target customers, developing competitors' status quo, and using different traction channels like networking, early adopter programs, and referrals to accelerate deals through existing satisfied customers.
This document provides tips for generating leads for businesses targeting the affluent consumer market. It discusses defining an ideal customer profile based on profitable traits and characteristics. The document also discusses creating a unique selling proposition and value proposition focused on resolving customer issues. It then outlines a two-step lead generation process and sample lead follow up system with multiple touchpoints. Finally, it lists over 100 lead generation techniques for businesses to try, highlighting some low-cost and underutilized methods.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
The document discusses the need to optimize DTI's marketing initiatives and digital presence to differentiate itself from competitors in the saturated New York market. It provides an analysis of DTI's competition and target audience. Suggestions are made to improve DTI's website through search engine optimization, develop a targeted marketing campaign with relevant keywords and content, and modify packaging and branding materials to position DTI as a full-service consultative partner rather than just a "copy shop." The goal is to make DTI more visible and establish relationships with target decision makers.
Creative agencies are often called in to brand their clients but have a difficult time doing this to themselves. This paper from Swystun Communication provides highly practical and creative lessons for standing out.
The document discusses sales training for software development companies in Pakistan. It outlines the goals of transforming average consultants and MBAs into effective salespeople through focused training. The training would cover key sales concepts like lead generation, qualification, and closing. It seeks companies and individuals interested in more predictable sales growth and efficient use of resources. Details are provided around content, delivery approach, pricing, and benefits of the training program.
1. QNET has been in business for over 12 years and has a proven track record of success and continued growth. It is a billion dollar company with a strong global infrastructure.
2. The company has strong capitalization and cash reserves to support continued growth through expanding into new industries and markets across Asia and other regions.
3. QNET offers unique products and services like bioscans and luxury watches that are not readily available elsewhere and have both existing and latent demand in the market.
Marketechcorp provides sales and business development solutions to help companies enter the US market. They have helped over 150 clients develop sales opportunities and established relationships with over 2000 large US corporations. Their contacts have enabled deals in various industries including healthcare, financial services, insurance, software, IT and more. They can help technology companies by screening the market, generating leads, defining sales approaches, and establishing a US office and operations team to handle sales, business development and support. Their services cost less than 25% of starting an independent US office and come with no risk.
A common language supporting digital transformationHakim Mendjeli
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
This document provides an overview of Lean Startup principles as presented by Ryan D. Hatch. It discusses key Lean Startup concepts like building an MVP to test assumptions with customers, conducting problem and solution interviews to gain customer commitment and feedback, and developing a scalable business model. It warns against common startup myths like thinking you just need to execute a plan or scale prematurely without validating the business model. The overall message is that startups should use Lean principles to rapidly test ideas with customers and pivot as needed to find product-market fit before attempting large-scale growth.
In the first of three presentations, Ali talks about leveraging existing sales and marketing resources and amassing them into a viable Web2Print selling machine. He covers the operational changes necessary to facilitate this pivot and talks about how to manage objections all the way up the hierarchy.
Also included are some top tips on identifying and converting Web2Print sales enquiries and how to address customer objections (because they are always valid!). Lastly, Ali talks about why some Web2Print strategies fail, despite good preparation efforts.
This document provides a guide for organizations to launch the Spring real estate portal. It identifies key stakeholders to involve, potential barriers to address, and an outline of tasks to complete a pre-launch checklist. The guide emphasizes communicating the value of Spring to members and the public through branding, marketing, and maintaining engagement on social media. It stresses that launching Spring is just the beginning, and long-term success requires ongoing investment in the portal.
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
The document discusses scoping a web development project by gathering information from the client and users. It describes determining client needs, user demographics and psychographics to understand who the site is being built for. The key aspects of scoping a project are collecting the right information, translating it into appropriate solutions, and showing how the solutions fit the client's needs.
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, climate
The document describes a team's efforts to commercialize a new protein quantification technology called PLA-Seq. After initially thinking the technology's value propositions of lower cost, faster throughput, and lower sample volume would appeal to pharmaceutical and personalized health companies, the team conducted customer interviews and learned accuracy was more important than cost to most customers. They also found their target markets should be preclinical biotech and academia rather than personalized health or CROs. The team incorporated their business and pivoted their marketing strategy and funding plans accordingly based on learnings outside of the building.
The document summarizes the development of Invisa Bio over 10 weeks as they pivoted between different medical applications and solutions for their self-assembling medical device technology. They initially focused on manufacturing and delivery but shifted to leveraging drug delivery mechanisms. They considered applications in cardiology, neurology, and orthopedics before focusing on brain aneurysms based on feedback from physicians. The company incorporated, raised funding, and began shadowing doctors to further develop their technology to address unmet needs in difficult to reach areas.
(1) The document describes the journey of a team developing a saffron supplement product to address mental health issues like anxiety and depression.
(2) It started with the goal of targeting adults aged 18-40, but through customer interviews and testing, they learned that teenagers were more interested in an anti-anxiety gummy product.
(3) Key lessons included the challenges of building the right team, navigating advice, knowing when enough customer feedback has been received, and setting individual and project milestones. The team is now continuing work over the summer to further develop the product.
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Team Catena - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, economic coercion,
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, space force
Team Drone - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, c3i, command and control
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, semiconductors
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, venture capital
Lecture 8 - Technology, Innovation and Great Power Competition - CyberStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, hacking for defense, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Michael Sulmeyer, cybercom,USCYBERCOM
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
2. GoGlobal
“Helping US companies expand to new markets”
Justin Womersley, Dan Leahy,
Eric Epstein, and Gabriel Garza
Interviews this week: 9
Interviews to date: 92
Mentor interactions this week: 0, 0
Mentor interactions to date: 10, 32
3. Canvas #1 - ExpertsOnDemand
Value Proposition
Customer Segments
Get Salesforce questions
answered instantly
Medium/Large sized companies
that use Salesforce and don‟t
have in-house experts to solve
mission critical problems.
Save time and money by
increasing Salesforce
efficiency
4. ExpertsOnDemand
What We Thought:
Salesforce is great since it’s used at
large companies with money and is
often complicated and unwieldy.
Companies can only hire in-house or
bring in consultants - both are
expensive and not suited to small and
quick but important problems.
Salesforce is complicated and
businesses often struggle with using
it, which slows their business down in a
critical ways.
What We Learned:
5. ExpertsOnDemand
What We Thought:
Salesforce is great since it’s used at
large companies with money and is
often complicated and unwieldy.
Companies can only hire in-house or
bring in consultants - both are
expensive and not suited to small and
quick but important problems.
Salesforce is complicated and
businesses often struggle with using
it, which slows their business down in a
critical ways.
What We Learned:
6. ExpertsOnDemand
What We Thought:
Salesforce is great since it’s used at
large companies with money and is
often complicated and unwieldy.
Companies can only hire in-house or
bring in consultants - both are
expensive and not suited to small and
quick but important problems.
Salesforce is complicated and
businesses often struggle with using
it, which slows their business down in a
critical ways.
What We Learned:
Nobody cares!
It’s a nice-to-have, is
never mission critical and
nobody was begging us to
take their money...
8. Canvas #2 - GoGlobal
Value Proposition
Customer Segments
Help companies support their
services in other languages
and timezones
SaaS companies with have
never expanded before and
need help with their first
expansion.
Translating their websites
professionally
Gain: Helping companies enter
new markets in a faster and
more effective way
Pain: Navigating the legal
requirements to expand
internationally
Pain: The logistics involved in
entering a new market
E-commerce companies with
have never expanded before
and need help with their first
expansion.
9. Canvas #2 - GoGlobal
Value Proposition
Customer Segments
Help companies support their
services in other languages
and timezones
SaaS companies with have
never expanded before and
need help with their first
expansion.
Translating their websites
professionally
Gain: Helping companies enter
new markets in a faster and
more effective way
E-commerce companies with
have never expanded before
and need help with their first
expansion.
Pain: Navigating the legal
requirements to expand
internationally
Really vague
Pain: The logistics involved in
entering a new market
10. GoGlobal
What We Thought:
Managing support in international
markets (different languages and
timezones) is a barrier stopping
companies expanding.
Translating their website was a pain
and was hard to manage and a large
barrier to reaching external markets.
Our customers would be first-time
expanders (since they have no
experience and need the help), and not
repeat expanders.
What We Learned:
11. GoGlobal
What We Thought:
Managing support in international
markets (different languages and
timezones) is a barrier stopping
companies expanding.
Translating their website was a pain
and was hard to manage and a large
barrier to reaching external markets.
Our customers would be first-time
expanders (since they have no
experience and need the help), and not
repeat expanders.
What We Learned:
Business most often won‟t trust
support to an unknown 3rd party.
Support was not the first barrier, and
not the most pressing issue
12. GoGlobal
What We Thought:
Managing support in international
markets (different languages and
timezones) is a barrier stopping
companies expanding.
Translating their website was a pain
and was hard to manage and a large
barrier to reaching external markets.
Our customers would be first-time
expanders (since they have no
experience and need the help), and not
repeat expanders.
What We Learned:
Business most often won‟t trust
support to an unknown 3rd party.
Support was not the first barrier, and
not the most pressing issue
Website translation is a solved
problem with many good
competitors - this is one of the
easiest aspect of expanding.
13. GoGlobal
What We Thought:
Managing support in international
markets (different languages and
timezones) is a barrier stopping
companies expanding.
Translating their website was a pain
and was hard to manage and a large
barrier to reaching external markets.
Our customers would be first-time
expanders (since they have no
experience and need the help), and not
repeat expanders.
What We Learned:
Business most often won‟t trust
support to an unknown 3rd party.
Support was not the first barrier, and
not the most pressing issue
Website translation is a solved
problem with many good
competitors - this is one of the
easiest aspect of expanding.
First time customers didn‟t care.
Though they could do it themselves or
didn‟t want to expand.
Second or third time expanders
were much more interested they knew how hard it really is!
14. Canvas #3 - GoGlobal
Value Proposition
Customer Relationships
Customer Segments
Help companies support their
services in other languages
and timezones
GET: Direct salesforce
SaaS companies that have
already expanded somewhat
and need help getting to more
markets
Translating their websites
professionally
Gain: Helping companies enter
new markets in a faster and
more effective way
Pain: Navigating the legal
requirements to expand
internationally
Pain: The logistics involved in
entering a new market
GET: Website with lead
generating content
E-commerce companies that
have already expanded
somewhat and need help
getting to more markets
15. Canvas #1 - ExpertsOnDemand
Key Partners
VCs who can recommend us
US Lawyers - after legal
work, recommend us to their
clients
Local network of experts in
other markets
16. GoGlobal
What We Thought:
Weren’t sure whether SaaS or Ecommerce was a better customer
segment.
Lawyers and VCs would be good
partners, and a channel to get clients.
Direct sales would be our main
channel, and the web would not work
for this type of high-value product.
Weren’t sure which countries to focus
on and which direction (US -> other or
other -> US?)
What We Learned:
17. GoGlobal
What We Thought:
What We Learned:
Weren’t sure whether SaaS or Ecommerce was a better customer
segment.
E-commerce companies were much
more interested, as they faced far
more challenges
Lawyers and VCs would be good
partners, and a channel to get clients.
Direct sales would be our main
channel, and the web would not work
for this type of high-value product.
Weren’t sure which countries to focus
on and which direction (US -> other or
other -> US?)
18. GoGlobal
What We Thought:
What We Learned:
Weren’t sure whether SaaS or Ecommerce was a better customer
segment.
E-commerce companies were much
more interested, as they faced far
more challenges
Lawyers and VCs would be good
partners, and a channel to get clients.
These channels won‟t work: US
Lawyers never recommend other
services, and VCs were very wary to
recommend services.
Direct sales would be our main
channel, and the web would not work
for this type of high-value product.
Weren’t sure which countries to focus
on and which direction (US -> other or
other -> US?)
19. GoGlobal
What We Thought:
What We Learned:
Weren’t sure whether SaaS or Ecommerce was a better customer
segment.
E-commerce companies were much
more interested, as they faced far
more challenges
Lawyers and VCs would be good
partners, and a channel to get clients.
These channels won‟t work: US
Lawyers never recommend other
services, and VCs were very wary to
recommend services.
Direct sales would be our main
channel, and the web would not work
for this type of high-value product.
Weren’t sure which countries to focus
on and which direction (US -> other or
other -> US?)
Web channel worked better than
expected, and could be a viable
channel!
20. GoGlobal
What We Thought:
What We Learned:
Weren’t sure whether SaaS or Ecommerce was a better customer
segment.
E-commerce companies were much
more interested, as they faced far
more challenges
Lawyers and VCs would be good
partners, and a channel to get clients.
These channels won‟t work: US
Lawyers never recommend other
services, and VCs were very wary to
recommend services.
Direct sales would be our main
channel, and the web would not work
for this type of high-value product.
Weren’t sure which countries to focus
on and which direction (US -> other or
other -> US?)
Web channel worked better than
expected, and could be a viable
channel!
Better to have customers based
in the US, and help expand to
nearby countries - Mexico, Brazil
and Canada.
21. Customers said:
“I need help with researching top 5 countries we should be
thinking about next”
“I need help doing thorough research into the exact steps and
options for expanding into our next immediate country.”
Best feedback came from US series A e-Commerce
companies that were looking to expand to their next 3
markets over the next 12 - 18 months.
And we “signed” 2 customers - over $30k worth of
contracts!
22. Canvas #3 - GoGlobal
Value Proposition
Customer Relationships
Customer Segments
Gain: Helping companies enter
new markets in a faster and
more effective way
GET: Direct salesforce
SaaS companies that have
already expanded somewhat
and need help getting to more
markets
Pain: The logistics involved in
entering a new market
Help researching which of their
top markets to go for
Help with a deep dive research
in exact steps needed to
expansion into next country
GET: Website with lead
generating content
US E-commerce companies
that have already expanded
somewhat and need help
getting to their next markets
23. Canvas #1 - ExpertsOnDemand
Key Partners
VCs who can recommend us
US Lawyers - after legal
work, recommend us to their
clients
Local network of experts in
other markets
24. So we got out the building..
We pushed hard to pitch these 2 products to as
many customers in our customer segments as
possible
25. GoGlobal
What We Thought:
Series A US E-commerce companies
that were looking to expand to their
next market in the next 6 months
Logistics, HR, distribution and other onthe-ground issues were valuable to our
customers.
We could sell 2 different products - one
broad research into next 5 interesting
countries and single country deep dive.
Country manager head-hunting is
difficult and we could add value there.
What We Learned:
26. GoGlobal
What We Thought:
What We Learned:
Series A US E-commerce companies
that were looking to expand to their
next market in the next 6 months
A good proportion of these
customers were very interested and
signed or delayed until needed.
Logistics, HR, distribution and other onthe-ground issues were valuable to our
customers.
We could sell 2 different products - one
broad research into next 5 interesting
countries and single country deep dive.
Country manager head-hunting is
difficult and we could add value there.
27. GoGlobal
What We Thought:
What We Learned:
Series A US E-commerce companies
that were looking to expand to their
next market in the next 6 months
A good proportion of these
customers were very interested and
signed or delayed until needed.
Logistics, HR, distribution and other onthe-ground issues were valuable to our
customers.
These issues resonated with most of
the above customers we talked to
We could sell 2 different products - one
broad research into next 5 interesting
countries and single country deep dive.
Country manager head-hunting is
difficult and we could add value there.
28. GoGlobal
What We Thought:
What We Learned:
Series A US E-commerce companies
that were looking to expand to their
next market in the next 6 months
A good proportion of these
customers were very interested and
signed or delayed until needed.
Logistics, HR, distribution and other onthe-ground issues were valuable to our
customers.
These issues resonated with most of
the above customers we talked to
We could sell 2 different products - one
broad research into next 5 interesting
countries and single country deep dive.
Country manager head-hunting is
difficult and we could add value there.
Most of the customers issues could be
grouped into these two
products/services.
29. GoGlobal
What We Thought:
What We Learned:
Series A US E-commerce companies
that were looking to expand to their
next market in the next 6 months
A good proportion of these
customers were very interested and
signed or delayed until needed.
Logistics, HR, distribution and other onthe-ground issues were valuable to our
customers.
These issues resonated with most of
the above customers we talked to
We could sell 2 different products - one
broad research into next 5 interesting
countries and single country deep dive.
Country manager head-hunting is
difficult and we could add value there.
Most of the customers issues could be
grouped into these two
products/services.
This is one the major pain points
for expansion.
30. Canvas #3 - GoGlobal
Value Proposition
Customer Relationships
Customer Segments
Gain: Helping companies enter
new markets in a faster and
more effective way
GET: Direct salesforce
SaaS companies that have
already expanded somewhat
and need help getting to more
markets
Pain: The logistics involved in
entering a new market
Help researching which of their
top markets to go for
Help with a deep dive research
in exact steps needed to
expansion into next country
GET: Website with lead
generating content
Series A US E-commerce
companies that have already
expanded somewhat and need
help getting to Mexico and
Canada.
31. So we had found a product/market fit,
but was it the best one?
We’ll get back to this later.
37. Diagram of Partners & Payment Flows
Activity
Payment
Manage providers
GoGlobal
Customer
Management fee
10K - 30K
10%-15% of initial
engagement
Contact/Manage
Service
Providers
38. Customer Relationships
GoGlobal actions
Pass / Fail Metrics
●
Direct Sales to:
○ E-Commerce companies
●
Direct salesperson gets
1 commitments / month
●
Web channel - AdWords, SEM
●
●
Referral relationships with
service providers
CPA through Adwords
> Guide Price (~$400 $20 / email assuming
5% conversion)
●
Serve as intermediary between
service providers and client
●
Upsell additional services, e.g.
recruiting, sales rebranding /
marketing consultations
●
Brand buildup through PR, usecase testimonials
●
●
●
Enter new markets with current
customers
30% of clients sign
monthly retainer
90% sign up for and
stay on [monthly]
newsletter
●
Live site analytics on
services clickthru
●
Customers stay on
for 2nd market
39. Customer Personas / Archetypes
+
User:
1
Influencer:
2
Recommender:
3
Title:
New Market
“Launcher”
Age /
Sex:
Late
20s, Early
30s / M
No
30s / M
n/a
n/a
30s – 40s / M,F
MBA or Serial
Entrepreneur?
Yes
$100K-200K
$200K+
$500K+
$500K+ equity
Discretionary
budget?
Income:
Experienced
Market Entrants
4
Decision Maker and
Economic Buyer:
How to buy
GoGlobal?
Pitch CEO
Rec. to “launcher”,
VC, or CEO
Motivation:
P&L, impress
CEO
Build professional
network, be
“plugged-in”, consult
Venture Capitalist
Late 30s, Early 40s / M
Rec. / persuade CEO
Increase $$$ for
company
CEO
Decide, in line with
company strategy
Increase $$$ for company,
become global CEO
40. Why Mexico? Big, Growing, and Underpenetrated
SOURCES: Gartner, Leading Latin American Offshore Services Locations, 2014: Country-Level Improvements Increase the Region's Attractiveness for Global
Delivery; eMarketer January 2013; JLL - eCommerce Boom Triggers transformation in Retail Logistics;
41. Initial Market Size
Initial market size per
year a function of:
● # of Series A deals:
830
● Total Globalization
spend: $200K
● % of Series A
Companies
expanding
internationally: 25%
● % of Series A
Spend in 1st
market: 10%
Source:http://techcrunch.com/2013/04/10/vcs-invested-6-9b-in-841-deals-in-q1-2013-funding-up-17-percent-deal-activity-highest-since-dot-comdays/;http://techcrunch.com/2013/04/10/vcs-invested-6-9b-in-841-deals-in-q1-2013-funding-up-17-percent-deal-activity-highest-since-dot-comdays/;http://www.cbinsights.com/blog/trends/venture-capital-2013-q1
42. Competitors
Large
Consultancies
/ Market
Research
ProMexico / American
Consulate Services
“point you in the right
direction”
Internal
company
resources
GoGlobal
Current
Lawyers/VCs
JapanEntry
The key to
GoGlobal
success will be
finding the right
company at the
„right time‟ in
their expansion
efforts
Mexican Lawyers
Existing
company
professional
resources
Accountants, Tax, N
otary, etc...
end-to-end expansion
consultants
43. Metrics that Matter
fact
kinda
guess
CPA to get email - warm lead: ~ $50
Average initial purchase size: $10k - $40k*
Average lead time from first contact to sale: 1 - 2 months
Conversion to paying for basic entry guide : 25%
Conversion from basic entry guides to full paying customer: 10%
Yearly sales needed per salesperson:
- Assuming average revenue of $30K per customer
- Assuming salesperson earning $10K per month
- Salesperson would need at least 4 sales per year to break their own cost
Content creation cost for market analysis: 100 hours
- ~$10 000, cost for helping a client evaluate and execute a new market and should
decrease over time
Average # of countries per client: 3
Average LTV of a client: Too early to know